Virgin Hotels Las Vegas Revolutionizes Loyalty with Cherry Rewards and Exciting Launch Promotions

Published on March 20, 2025

Virgin Hotels Las Vegas is setting a new standard in hospitality and gaming with the launch of its innovative Cherry Rewards loyalty program. Designed to offer members exclusive perks and a faster, easier way to earn rewards, Cherry Rewards enhances every aspect of the resort experience, from gaming and dining to entertainment and relaxation. To celebrate its debut, the property is rolling out exciting promotions, including up to $1,000 in free slot play for new members, instant tier matching, and a $50,000 slot tournament. This game-changing loyalty program is revolutionizing the way guests experience Las Vegas, making every visit even more rewarding.

Las Vegas, Nevada – The excitement at Virgin Hotels Las Vegas just went to a whole new level with the launch of Cherry Rewards, an innovative and all-new casino and resort loyalty program that promises to revolutionize the way guests experience the property. With an array of exclusive offers, a chance to earn rewards faster, and irresistible sign-up promotions, Cherry Rewards is quickly becoming the ultimate loyalty program for casino lovers and resort guests alike.

Whether you’re a frequent visitor or new to the Virgin Hotels experience, the introduction of Cherry Rewards ensures that each stay will be more rewarding than ever before. From free slot play to exclusive discounts on rooms, spa treatments, dining, and entertainment, Cherry Rewards is designed to provide a comprehensive range of benefits, all while making it easier and faster for members to unlock exciting rewards.

A Rewarding Experience: What’s New with Cherry Rewards?

Cherry Rewards is not your typical loyalty program. Virgin Hotels Las Vegas has crafted an experience where every dollar spent earns you valuable points that can be redeemed for a wide variety of perks. Whether you’re gaming at the casino or enjoying resort amenities, every moment spent at Virgin Hotels Las Vegas gets you closer to unlocking exclusive rewards and exciting experiences.

Faster and Easier to Level Up
One of the key features of Cherry Rewards is the ability to earn and redeem points more efficiently than ever before. Members can now accumulate points on nearly every dollar spent at the resort, whether it’s on gaming, dining, or resort services. The points you earn will not only unlock valuable discounts but also provide access to sought-after amenities like private cabanas, premium show tickets, concert passes, and even spa treatments.

In addition, the benefits of Cherry Rewards last longer, and the variety of rewards available has significantly expanded. This means that whether you’re booking a luxury room, enjoying a day by the pool, or indulging in fine dining, you’ll find more ways to be rewarded for your loyalty.

Exclusive Sign-Up Offers: How to Maximize Your Cherry Rewards Experience

For a limited time, new members can enjoy exceptional perks as part of the Cherry Rewards launch. From now until September 1, 2025, anyone who signs up for the program will receive up to $1,000 in free slot play during their first seven days, based on their level of play. This limited-time offer is a fantastic way to dive into the rewards experience and get a head start on earning points.

To make signing up even more fun and rewarding, Virgin Hotels Las Vegas has created a special Cherry Rewards sign-up area. Guests can easily enroll in the program, spin the Cherry Wheel for guaranteed prizes, and even take home exclusive Cherry Rewards merchandise. With enticing rewards right from the start, new members are sure to feel like VIPs as soon as they join.

Instant Tier Matching: Unlock Premium Benefits Immediately

Virgin Hotels Las Vegas is offering an exclusive tier-matching promotion to make it even easier for players to unlock premium rewards right away. By simply showing your current Players Club card from another casino, you’ll be instantly matched to an advanced tier of Cherry Rewards, granting immediate access to all resort-wide benefits.

This promotion ensures that even if you’re already a loyal member at another casino, you won’t have to start from scratch. You can instantly enjoy the high-end perks that come with a higher tier, including exclusive dining discounts, room upgrades, and access to special events. Players will have a full 90 days to enjoy the elevated tier benefits, allowing them to experience all the exciting rewards that come with being a Cherry Rewards member.

Cherry On Top Slot Tournament: Compete for a Share of $50,000

To celebrate the launch of Cherry Rewards, Virgin Hotels Las Vegas is hosting a special Cherry On Top Slot Tournament from March 20–22, 2025. This exciting event offers participants the chance to compete for a share of a massive $50,000 prize pool, with the top player walking away with a grand prize of $25,000 in free slot play.

The tournament is free to enter, and members can earn additional entries based on their play. The competition runs daily from noon to 7:00 PM, giving players ample opportunity to spin the reels and rack up points. Whether you’re a seasoned slot enthusiast or a casual player, this tournament offers an exciting way to earn big rewards while enjoying the vibrant atmosphere of the Virgin Hotels casino.

Passport to Paradise: Unlock Resort-Wide Perks and Enter to Win a Cruise

New members who sign up for Cherry Rewards will also receive a special Passport Book filled with exclusive offers and discounts throughout the resort. Guests can take advantage of everything from complimentary spa upgrades to discounted show tickets, free dishes at signature restaurants, and special room rate offers. Completing the Passport Book is a rewarding experience in itself, as members can submit it to the Cashier’s Cage for a chance to win one of two exciting Virgin Voyages cruise giveaways.

The drawings will take place on April 1 and May 1, 2025, giving members multiple opportunities to win an unforgettable vacation experience. The Passport to Paradise is a perfect way to explore all that Virgin Hotels Las Vegas has to offer while being rewarded along the way.

Exploring the Cherry Rewards Tiers: Unlock Even More Benefits

Cherry Rewards features a five-tiered system, allowing members to unlock a wide variety of benefits as they level up. From gaming perks to exclusive dining experiences and VIP access, there’s a tier for every type of guest.

• Hello: At the entry-level, members receive access to pre-sales for shows, earn rewards points for gaming play, and enjoy special birthday offers and comped resort fees.
• Insider: In addition to all the benefits of the previous tier, Insider members enjoy a 10% discount on spa services and discounted well drinks, making their experience at the resort even more enjoyable.
• Exclusive: Exclusive members gain access to even more luxurious benefits, including room upgrades, VIP parking, and priority reservations for shows, restaurants, and spa services. They can also take advantage of discounted pool access for locals and early check-ins or late check-outs.
• VIP: VIP members receive top-tier treatment with upgraded comps, including room upgrades, quarterly comped pool cabanas, and access to a dedicated casino host. VIPs also enjoy priority reservations at restaurants and shows, along with VIP line access and more.
• All-Access: The highest tier, All-Access, offers members the ultimate in luxury, with benefits including reserved slots and table games, three comped hotel nights per month, and expedited valet services. All-Access members also receive discounts at the resort’s gift shop and other participating retailers, ensuring they experience the best that Virgin Hotels Las Vegas has to offer.

Virgin Hotels Las Vegas is transforming the loyalty experience with the launch of Cherry Rewards, offering exclusive perks, fast reward earning, and exciting promotions like free slot play and a $50,000 tournament to celebrate its debut.

A Game-Changing Loyalty Program for Las Vegas Guests

With Cherry Rewards, Virgin Hotels Las Vegas has created a loyalty program that puts members at the center of the action. From exclusive discounts and rewards to VIP treatment and exciting promotions, Cherry Rewards offers something for every type of guest. Whether you’re visiting for a weekend getaway, enjoying a night of gaming, or attending a concert, this program is designed to enhance your experience and ensure that every visit is memorable.

For those looking to maximize their time in Las Vegas, signing up for Cherry Rewards is the ultimate way to elevate your stay at Virgin Hotels. With its generous perks, exciting promotions, and a chance to earn rewards faster, Cherry Rewards is set to become the go-to loyalty program for Las Vegas visitors.