Italy Connects With France And More Nations To Showcase Global Food Excellence At FHC Shanghai Global Food Trade Show 2026 In China

Represents in multiple international markets as the Shanghai World Expo Exhibition and Convention Center (SWEECC) (formerly Shanghai New International Expo Center – SNIEC) once again welcomes the global Food and Beverage (F&B) industry from November 10 to 12, 2026 for the 29th edition of the Food & Hotel China (FHC) Shanghai trade show. Co-located events, Bread and Bakery China, ProWine China, and Shanghai Bar Show serve as added attractions for professionals of the alcohol beverage and hotel and catering industry. Over 3,500 exhibition companies and brands from more than 50 countries and regions will showcase and promote their offerings to an expected 130,000 profession buyers from importing, distributing, hospitality, retail and food service industries. FHC Shanghai is one of the most important events to forge and develop international food trade corridors, as well as stimulate and reinvigorate the business and leisure travel to and around Shanghai.

Organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., FHC Shanghai will be the largest exhibition for the food, beverage and hospitality industry in the Asia-Pacific region. The show will be held in a dedicated exhibition center covering an area of 2,000,000 square meters. FHC Shanghai will provide a business platform for suppliers and international business delegations and buying agencies to tap the enormous market for consumer food and beverage products in China.

The show will feature fifteen product groups and focus on the latest trends and innovations in food and beverage, hospitality and other allied industries. FHC Shanghai will create business opportunities not only during the show but also during the off season for the exhibition industry. The inflow of international exhibitors to the show will boost local hotels, restaurants and related tourism business. FHC Shanghai will bring international exhibitions to Shanghai at a time when the government is promoting business and corporate activities in the city.

Shanghai, China Strengthens Its Global Business Tourism Position Through FHC Shanghai 2026

Shanghai has become one of Asia’s most important destinations for international trade exhibitions. The city combines advanced transport infrastructure, world-class hotels, modern exhibition venues and a strong hospitality network, making it a preferred location for global business events.

The FHC Shanghai Global Food Trade Show has developed into a major international marketplace connecting overseas food producers with Chinese importers, retailers, hotels and food service companies. The 2026 edition will continue this role by creating a platform where companies from different continents can explore partnerships, introduce new products and understand changing consumer demand in China.

Key Details Of FHC Shanghai Global Food Trade Show 2026

The event is designed exclusively for professional trade visitors. It will welcome:

• International food importers
• Global distributors
• Supermarket chains
• Hotel procurement teams
• Restaurant groups
• Catering companies
• E-commerce platforms
• Food service operators
• Hospitality professionals

Overseas visitors will complete registration through the official platform using an email address. The registration system provides English and Simplified Chinese language options, making participation easier for international attendees. Visitors who complete pre-registration can benefit from faster badge collection and verification through passports or valid photo identification.

Italy, France, Spain, Germany And European Food Leaders Showcase Premium Global Products

European participation will represent one of the strongest international highlights at FHC Shanghai 2026.

Countries including:

• Italy
• France
• Spain
• Germany
• Belgium
• Austria
• Denmark
• Netherlands
• Switzerland
• United Kingdom
• Cyprus

will showcase their food industries through national and regional pavilions. European exhibitors will focus on products associated with quality, heritage, sustainability and regional identity.

European Product Highlights

A major attraction will be the participation of the European Union as the Region of Honor. The EU showcase will highlight more than 220 GI-protected and organic food and beverage products, including traditional products connected with specific regions and production methods.

The programme will focus on:

• Geographical indication products
• Food safety standards
• Origin traceability
• Organic production
• Regional culinary traditions

The European participation will also feature cooking demonstrations, tasting activities and educational sessions highlighting international food culture. For European producers, FHC Shanghai provides access to Chinese buyers searching for premium imported products. For Chinese hospitality businesses, the exhibition creates opportunities to discover international culinary trends and new supply partners.

United States, Canada, Brazil And Peru Expand Agricultural Trade Presence In Shanghai

The Americas will play an important role at FHC Shanghai 2026, with exhibitors representing major agricultural and food-producing markets.

Countries including:

• United States
• Canada
• Brazil
• Peru

will showcase products designed for international buyers.

The region’s main product categories include:

• Premium beef
• Pork products
• Poultry
• Frozen seafood
• Tree nuts
• Dried fruits
• Specialty grains
• Snacks
• Craft beverages

The participation of American and Canadian suppliers reflects the importance of global food supply chains connecting producers with Asian markets. National trade organisations will support exhibitors by providing market information, business connections and export promotion opportunities. The presence of North American and South American companies will also encourage business travel between regions, with executives and buyers travelling to Shanghai for negotiations, meetings and partnerships.

Japan, South Korea, Thailand, Malaysia And More Asian Markets Strengthen Regional Connections

Asia-Pacific countries will form another major international group at FHC Shanghai 2026.

Participating markets include:

• Japan
• South Korea
• Thailand
• Singapore
• Malaysia
• Vietnam
• Indonesia
• Taiwan

These countries will showcase products reflecting Asia’s rapidly changing food preferences and hospitality trends.

Asia-Pacific Participation

The strong regional participation highlights the growing importance of Asian food trade networks. Shanghai’s location provides a strategic meeting point where companies from across Asia can connect with buyers, distributors and hospitality operators.

Australia, New Zealand, Middle East And Eurasian Markets Add Global Diversity

FHC Shanghai 2026 will also feature participation from Oceania, the Middle East and Eurasian markets. Australia and New Zealand will highlight premium products linked with natural production and high-quality standards.

Their focus areas include:

• Grass-fed beef
• Lamb
• Premium dairy products
• Honey
• Health-focused foods
• Cool-climate wines

Markets including:

• Russia
• Turkey
• Armenia
• Saudi Arabia
• Sri Lanka

will present regional products such as:

• Tea
• Nuts
• Dried fruits
• Bakery supplies
• Confectionery
• Speciality foods

This wide international representation demonstrates FHC Shanghai’s role as a global meeting place for food producers and hospitality businesses.

FHC Shanghai 2026 Covers Complete Food Beverage And Hospitality Supply Chain

The exhibition will cover almost every major segment of the international food and hospitality industry.

Main Exhibition Categories

The exhibition structure allows professional buyers to discover suppliers across multiple sectors during one international business visit.

Global Exhibitors Showcase Innovation Across Shanghai Exhibition Halls

FHC Shanghai 2026 will feature thousands of exhibitors across specialised halls.

Examples of participating companies include:

These exhibitors represent the wide range of businesses participating in food production, technology, agriculture and hospitality supply chains.

Co Located Exhibitions Expand Shanghai’s International Business Event Appeal

FHC Shanghai 2026 will take place alongside several specialised exhibitions, creating a broader platform for global business visitors.

Concurrent Exhibitions

The combination of multiple exhibitions will encourage international delegates to extend their Shanghai visits and explore several business sectors.

Global Trade Organisations Support International Participation

Many international exhibitors will participate through national trade bodies and export agencies.

Key Supporting Organisations

These organisations support companies through export promotion, business matchmaking and international market development.

FHC Shanghai 2026 To Strengthen Hotels Aviation And Tourism Services Through Business Travel

International exhibitions create a strong connection between trade activity and tourism growth.

FHC Shanghai 2026 is expected to support demand across:

• Hotels
• Restaurants
• Airport services
• Local transport
• Corporate events
• Business travel agencies
• Translation services
• Hospitality providers

Thousands of international visitors arriving for the exhibition will contribute to Shanghai’s MICE tourism economy. Business travellers often require longer stays, professional services and accommodation, creating wider benefits for the destination.

Shanghai, China Prepares For Major Global Food Trade Moment In 2026

The 29th FHC Shanghai Global Food Trade Show will be the opportunity for food producers and hospitality industry professionals to connect with foodservice and retail distributors, importers and exporters. With participants from Europe, The Americas, The Asia-Pacific, Oceania and Eurasia, the Show will demonstrate international food industry partnerships.

FHC Shanghai 2026 will provide an opportunity for the food industries of the world to construct their own international networks. Special attention will be given to the food industries of Italy and France as well as the food and agricultural industries of the USA and Asia. In addition, the show will provide a vehicle for food industries of Oceania to present their premium food products. The 2026 Show will consolidate Shanghai as a pivotal international food industry and business services hub.