Westgate Resorts Completes Groundbreaking Acquisition of VI Resorts, Committing $4 Million in Transformative Investments to Enhance Marketing, Technology, and Member Experience for Unrivaled Vacation Choices

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Westgate Resorts has successfully completed the acquisition of Vacation Ownership Sales (VOS), located in Bellevue, Washington, securing exclusive rights to manage, sell, and market VI Resorts, North America’s largest owner-controlled timeshare and vacation club. This strategic move strengthens Westgate’s presence in the vacation ownership sector, aligning with its growth objectives. As part of the deal, VI Resorts will now be rebranded as VI Resorts by Westgate, utilizing Westgate’s four decades of expertise in resort sales, marketing, and management.

This acquisition is designed to boost Westgate’s resort offerings, enabling the company to improve the vacation club experience for its members. Westgate has committed to investing over $4 million in the development of the VI Resorts by Westgate brand, focusing on enhancing marketing efforts, branding, and technology. These investments aim to refine the overall member experience and provide more opportunities for vacation ownership.

Major Investments to Elevate Member Experience

Westgate Resorts has pledged substantial resources to enhance VI Resorts by Westgate. The company’s $4 million investment will target key areas such as member engagement, branding, and technological upgrades. These improvements are set to elevate the member experience by providing more personalized services and streamlining operations. The goal is to create a more modern, accessible, and enjoyable vacation ownership experience for all members.

This revamped approach will increase the value of membership, allowing VI Resorts by Westgate owners to enjoy an expanded array of vacation options. With access to Westgate’s broader portfolio of properties, members will be able to enjoy a more diverse range of destinations and experiences. As a result, VI Resorts by Westgate owners will have access to additional resorts in prime locations, making their vacation ownership even more valuable.

Increased Vacation Options for Members

One of the most exciting benefits of this acquisition is the expanded vacation options available to members of VI Resorts by Westgate. Now, owners will have access to three additional properties within the Westgate Resorts portfolio. These include Westgate Blue Tree Resort and Westgate Palace Resort, both located in Orlando, as well as Westgate Painted Mountain Golf Resort in Mesa, Arizona. These new properties provide a variety of vacation experiences, from family-friendly accommodations to golf-focused retreats.

In addition to these new properties, members of both Westgate Resorts and VI Resorts by Westgate will benefit from enhanced flexibility through their Interval International membership. This membership gives owners priority access to inventory exchanges, offering the ability to explore a wide range of vacation destinations across more than 60 resorts within the expanded portfolio. The added flexibility allows members to vacation across the U.S. and internationally, enhancing the overall vacation ownership experience.

Leadership Changes to Ensure Smooth Transition

Following the completion of the acquisition, a key figure from VOS has joined Westgate’s executive team. This transition is set to ensure continuity for both employees and members as the integration of the two brands takes place. The new leadership will focus on ensuring a seamless experience for members during the transition, while also driving improvements in operations, customer service, and overall satisfaction.

By welcoming experienced leadership into the executive team, Westgate aims to maintain a high level of service and consistency as the company integrates VI Resorts by Westgate into its broader operations. This leadership will play a critical role in ensuring that the transition process is smooth and that owners continue to enjoy the same high standards of service and support they have come to expect.

Strategic Growth for Westgate Resorts

This acquisition is part of Westgate Resorts’ larger growth strategy, which includes diversifying its portfolio and expanding into new areas within the hospitality industry. Alongside the integration of VI Resorts, Westgate has recently formed a partnership with Choice Hotels®, expanding its reach in the broader hospitality sector. This partnership is part of Westgate’s effort to enhance its offerings and increase its visibility in both the vacation ownership and hotel markets.

Westgate is also focusing on creating new attractions that will further enhance the vacation experience for its members and guests. This summer, Westgate will debut two new attractions in the Central Florida region: the River Country Water Park at Westgate River Ranch Resort & Rodeo and The Mystery Funhouse Arcade Experience at Westgate Town Center Resort. Both attractions are designed to offer unique, immersive experiences that will appeal to a wide range of visitors.

A Bright Future for Vacation Ownership at Westgate Resorts

With the completion of this acquisition, Westgate Resorts is well-positioned to expand its influence in the North American vacation ownership market. The integration of VI Resorts by Westgate brings a broader range of vacation options and benefits to the company’s growing member base. Westgate’s continued investment in marketing, technology, and resort upgrades demonstrates its commitment to offering the highest-quality vacation experiences in the timeshare and vacation club markets.

As Westgate Resorts continues to innovate and diversify its offerings, the future looks promising for both the company and its members. Whether it’s a relaxing beach getaway, a golf retreat, or an immersive family vacation, Westgate Resorts and VI Resorts by Westgate are becoming top destinations for vacation ownership, providing exceptional value and unforgettable experiences for owners across the United States and beyond.