Oman’s Al Jabal Al Akhdar Sparks a Massive Tourism Revolution as Gulf Tourism Capital 2027 Brings Global Attention and Unmatched Experiences

Since it was named Gulf Tourism Capital 2027, the Al Jabal Al Akhdar region of Oman is experiencing a surge in international tourist arrivals. With its distinctive agricultural tradition and culture, Al Jabal Al Akhdar’s mountainous region offers various opportunities for tourism development and infrastructure. The award is expected to positively affect Al Jabal Al Akhdar’s position within the Gulf’s tourism scene, and offers opportunities for businesses and visitors to be part of the region’s tourism industry.

The designation comes at a time when tourism activity in Al Jabal Al Akhdar, Oman is already showing steady development. The mountain destination has attracted increasing numbers of visitors due to its cooler climate, scenic valleys, traditional villages, hiking routes and agricultural heritage.

Official statistics from Oman’s National Centre for Statistics and Information showed that Al Jabal Al Akhdar received around 101,608 visitors during the first half of 2026, reflecting rising interest in the destination among domestic and international travellers.

The tourism sector has also contributed significantly to the local economy. Hotel establishments in the region recorded approximately RO7.8 million in revenue by the end of July 2026, while around 44,365 guests stayed in accommodation facilities. Hotel occupancy reached 32.1 percent, showing continued demand for mountain-based tourism experiences.

Oman Strengthens Al Jabal Al Akhdar Tourism Vision Ahead of 2027

The selection of Al Jabal Al Akhdar as the Gulf Tourism Capital for 2027 is expected to accelerate efforts to improve tourism facilities and create stronger connections between visitors and local communities.

The upcoming year will focus on expanding tourism activities throughout different seasons, encouraging longer visitor stays and increasing spending within the local economy. The strategy aims to transform Al Jabal Al Akhdar into a destination that offers experiences throughout the year rather than relying only on seasonal travel demand.

A major focus will be supporting small and medium enterprises, local entrepreneurs, farmers and traditional craftspeople. Tourism growth is expected to open new opportunities across accommodation, restaurants, cafés, transportation services, guided tours and cultural experiences.

By connecting tourism with local production, Oman aims to ensure that economic benefits reach communities while preserving the destination’s natural and cultural identity.

Mountain Landscapes Agriculture and Heritage Drive Visitor Appeal

Al Jabal Al Akhdar has developed a strong reputation as one of Oman’s most distinctive tourism destinations because of its diverse natural and cultural attractions.

Located in Oman’s Al Dakhiliyah Governorate, the region offers dramatic mountain scenery, traditional settlements, agricultural terraces, ancient irrigation systems known as aflaj, historical locations and outdoor activities.

The destination provides opportunities for several tourism segments, including eco-tourism, rural tourism, agricultural tourism, adventure travel and cultural exploration.

Visitors can experience hiking trails across mountain landscapes, explore heritage villages and discover traditional farming methods that have supported communities for generations.

Agriculture remains a central part of Al Jabal Al Akhdar’s identity. The region is known for producing high-value crops and traditional products, including pomegranates, olives, saffron, roses, aromatic plants and commercially grown fruits.

These agricultural assets are increasingly becoming part of tourism experiences, allowing travellers to explore local farming traditions and connect with Oman’s rural lifestyle.

Local Businesses Expected to Benefit From Tourism Expansion

The growth of tourism in Al Jabal Al Akhdar is creating new possibilities for local enterprises and community-based businesses.

The region currently has hundreds of small businesses operating across different sectors. These enterprises are expected to play an important role in developing tourism products and services as visitor numbers increase.

Opportunities are emerging in areas such as boutique accommodation, local food experiences, handicrafts, transportation, farming-based activities and guided cultural tours.

Traditional crafts and locally produced goods could gain greater visibility among international visitors, creating additional income sources for artisans and rural communities.

Agricultural investment is also supporting the region’s economic development. Around 14 agricultural investment projects cover approximately 166 acres, with a combined investment value of nearly RO3.5 million.

These projects highlight the connection between agriculture and tourism, where farms, landscapes and local products can become important attractions for visitors.

Major Infrastructure Projects Prepare Destination for Future Growth

Oman is continuing to invest in infrastructure improvements to support Al Jabal Al Akhdar’s future tourism ambitions.

Development projects worth more than RO5.7 million are underway, covering road improvements, public facilities and essential services.

The development of transport access is considered a key part of strengthening the destination’s ability to welcome more visitors. Consultancy work for upgrading and expanding the five-kilometres entrance road to the wilayat has reached around 90 percent completion.

Planning for an investment park has also progressed, reaching approximately 50 percent completion, creating further opportunities for tourism-related businesses and future developments.

One of the largest proposed projects is the Al Jabal Al Ali development, which represents a major investment vision for the region.

The project is planned across 11.8 square kilometres at an altitude of around 2,400 metres. It is designed to include residential areas, tourism facilities, entertainment spaces, cultural attractions and sports facilities.

The development is expected to accommodate approximately 10,000 residents, featuring more than 2,500 residential units and around 2,000 hotel rooms.

Oman Focuses on Sustainable Tourism and Heritage Protection

As Al Jabal Al Akhdar prepares for its role as Gulf Tourism Capital 2027, maintaining environmental and cultural balance remains a central priority.

The destination’s appeal depends on its mountains, forests, agricultural terraces, aflaj irrigation channels and heritage communities. Protecting these resources will be essential as tourism expands.

Recent developments include the opening of the Al Jabal Al Akhdar Public Park, covering around 20,000 square metres, along with improvements to seven kilometres of internal roads.

Future tourism planning will focus on improving visitor services while ensuring that development does not affect the natural character of the region.

The 2027 designation represents an important milestone for Oman’s tourism ambitions. By combining modern infrastructure with traditional heritage, agriculture and nature-based experiences, Al Jabal Al Akhdar is positioning itself as a leading Gulf destination for travellers seeking authentic mountain experiences.

The coming years are expected to bring stronger tourism investment, wider business participation and new opportunities for visitors to discover one of Oman’s most remarkable landscapes.