Peru Joins Morocco, Bulgaria and Other Nations in Participating at ITTF Warsaw – International Travel & Tourism Fair

Peru is joining Morocco, Bulgaria and other international tourism markets at ITTF Warsaw, strengthening the global presence of the International Travel & Tourism Fair in Poland. The event will bring destinations, tour operators, hotels and tourism organisations together, creating new opportunities to develop partnerships and attract Polish travellers.

Peru’s participation alongside Morocco, Bulgaria and other nations highlights ITTF Warsaw’s growing international reach and commercial importance. By connecting global destinations with Poland’s travel trade, the fair provides a platform for tourism businesses to build partnerships, promote diverse experiences and explore new opportunities within Europe’s increasingly competitive outbound travel market.

ITTF Warsaw 2026 is set to bring Poland’s travel industry together with international destinations, tourism organisations, hotels, airlines and tour operators in Warsaw. The November trade fair is strengthening its role as a business platform, giving tourism suppliers an opportunity to develop partnerships, promote destinations and reach Poland’s outbound travel market.

ITTF Warsaw 2026 Brings Global Tourism Suppliers Together in Poland

ITTF Warsaw 2026 is positioning Warsaw as an increasingly important meeting point for the international travel trade, with destinations, tourism organisations, tour operators, hotels and other industry businesses preparing to meet Polish buyers and international partners.

The event is scheduled for 19–21 November 2026 at the Palace of Culture and Science in Warsaw. It is organised by Grupa MTP and the Polish Chamber of Tourism (PIT).

The trade fair is particularly significant for destinations seeking access to Poland’s outbound tourism market. It combines destination promotion with business meetings, networking, professional discussions and opportunities for travel companies to establish commercial relationships.

Why is ITTF Warsaw important for the European travel industry?

ITTF Warsaw provides an established platform for tourism suppliers looking to develop business in Poland and across Central and Eastern Europe.

Poland has a substantial outbound travel market, creating opportunities for destinations, tour operators, hotels and airlines that want to build distribution partnerships with Polish travel agencies and other travel businesses.

The international character of ITTF Warsaw also gives Polish buyers access to destinations that might otherwise require separate business meetings or international trade missions.

This makes the event relevant beyond conventional tourism promotion. For exhibitors, the primary value lies in creating relationships with travel trade professionals who can potentially sell holidays, organise tours, develop packages or promote destinations to Polish travellers.

Which countries are expected to feature at ITTF Warsaw?

ITTF Warsaw has developed a broad international footprint, with previous editions bringing exhibitors from more than 30 countries.

The international exhibitor mix includes destinations across Europe, Africa, Asia, the Middle East and the Americas.

European representation has included Greece, Türkiye, Bulgaria, Italy, Spain, Portugal, France, Germany, Croatia, Cyprus, Malta, Romania, Slovakia, Estonia, Latvia, Moldova, Georgia, Albania, Bosnia and Herzegovina and the United Kingdom.

Long-haul and emerging destinations have also featured, including India, China, Indonesia, Vietnam, the Maldives, Morocco, Egypt, Uganda, Qatar, Cuba and Peru.

The diversity of this participation demonstrates the importance of Warsaw as a gateway to the Polish travel market. It also gives buyers an opportunity to compare established European destinations with longer-haul markets seeking greater visibility in Poland.

Which tourism companies are participating?

The exhibitor base extends well beyond national tourism boards.

Tour operators and travel businesses represented at ITTF Warsaw have included companies such as Nowa Itaka, Globe Travel Services Poland, Kocham.Travel, Logos Travel, Omnestour and Exploor Peru.

Their presence reflects one of the event’s central functions: creating commercial connections between travel suppliers and distribution partners.

For example, Exploor Peru has been promoted as an international tour operator seeking cooperation with Polish travel agencies, tour operators and independent travel professionals. Such participation illustrates how overseas companies can use ITTF Warsaw to introduce destination programmes directly to potential sellers in the Polish market.

The participation of tour operators also gives the event a practical commercial dimension, because discussions can move beyond destination awareness towards itineraries, packages, contracting and sales opportunities.

How important are hotels and hospitality businesses at the fair?

Hotels form another important component of ITTF Warsaw’s exhibitor ecosystem.

Previous participation has included hospitality businesses such as HVD Hotels, MPM Hotels, Marti Hotels, Hotel Dunas, Hotel Jardin Tecina & Tecina Golf, Hotel Allegra Balneo & Spa and Hotel Sunrise in Golden Sands.

Their participation demonstrates the importance of the Polish outbound market for international accommodation providers.

Hotels attending tourism trade fairs are typically looking to strengthen relationships with tour operators, travel agencies, destination specialists and other intermediaries. These relationships can influence future package development and booking distribution.

For destinations, having accommodation suppliers represented alongside tourism authorities also makes the trade fair more commercially useful. Buyers can potentially discuss both the destination proposition and the accommodation infrastructure needed to support future itineraries.

What role do tourism boards play at ITTF Warsaw?

National and regional tourism organisations remain central to the event.

Previous exhibitors have included the Greek National Tourism Organisation, Malta Tourism Organisation, Moroccan National Tourist Office, National Tourism Office of Moldova and the Ministry of Tourism of Bulgaria.

Regional organisations have also used the event to promote specific destinations within their countries. Examples include the North Aegean Region, Halkidiki Tourism Organization and Madeira Promotion Association.

This structure allows destinations to present their tourism products at several levels.

National tourism boards can promote an entire country, while regional organisations can highlight particular cities, islands, resorts, cultural attractions or specialist tourism products. Travel companies can then use that information when developing or updating programmes for customers.

Is aviation represented at ITTF Warsaw?

Transport is another important component of the tourism supply chain represented at the fair.

Previous exhibitor information has included Nesma Airlines/Flyplus Airlines from Egypt, alongside other transport-related businesses.

Air connectivity remains a critical factor in destination development. A tourism board can generate consumer interest, but the commercial potential of a destination is heavily influenced by the availability, frequency and affordability of transport connections.

For airlines and destinations, tourism trade fairs therefore provide an opportunity to communicate with tour operators and travel agencies about connectivity and potential market demand.

Why does Poland matter to international destinations?

Poland has become an increasingly important market for international tourism suppliers because of its large population, expanding travel demand and extensive network of travel businesses.

For destinations competing for European visitors, Poland provides access to a sizeable pool of outbound travellers.

ITTF Warsaw is consequently important because it brings the market and suppliers together in one location.

Instead of relying exclusively on consumer advertising, international destinations can engage directly with professionals who influence travel purchases. Travel agencies and tour operators remain particularly important for complex itineraries, long-haul journeys, group travel, specialist holidays and emerging destinations.

The business relationships established at trade fairs can therefore have an impact well beyond the event itself.

What can visitors expect from ITTF Warsaw 2026?

ITTF Warsaw is designed around professional networking as well as destination promotion.

The programme includes opportunities for business meetings, presentations, conferences and discussions covering developments across tourism.

For exhibitors, the focus is on visibility, networking and business development. For professional visitors, the fair provides an opportunity to identify destinations, suppliers and potential partners.

The event also gives tourism businesses an opportunity to understand changing demand in the Polish market. Discussions between suppliers and buyers can reveal emerging preferences around experiential travel, cultural tourism, leisure, wellness, adventure and long-haul holidays.

That information can be valuable when destinations and travel companies plan future products.

What does ITTF Warsaw mean for Poland’s tourism sector?

The event strengthens Warsaw’s position as an international tourism business hub while providing Polish travel companies with direct access to international suppliers.

Its value extends across several parts of the travel ecosystem: destination marketing, tour operations, accommodation, aviation, regional tourism and travel distribution.

The participation of countries from different continents also reflects a broader shift in international tourism marketing. Destinations are increasingly competing for travellers through partnerships with travel trade professionals rather than relying solely on direct consumer campaigns.

For Poland, ITTF Warsaw provides a domestic platform through which international tourism suppliers can enter that conversation.

ITTF Warsaw 2026 is expected to reinforce Warsaw’s role as a European travel trade meeting point, connecting Polish tourism professionals with destinations and companies from around the world. With national tourism boards, hotels, tour operators, airlines and regional organisations participating, the fair offers a practical platform for partnerships, market development and international tourism growth.

ITTF Warsaw 2026 reflects Poland’s growing importance in international tourism distribution. Its combination of destinations, hotels, tour operators, airlines and tourism organisations creates opportunities for commercial partnerships and destination promotion. As global suppliers seek new European markets, Warsaw provides a strategic meeting point between international tourism businesses and Polish travel professionals.

“ITTF Warsaw demonstrates how strong travel trade relationships can turn destination interest into meaningful business opportunities. By bringing international suppliers together with Polish travel professionals, the event supports deeper market connections, new tourism partnerships and broader destination visibility, strengthening Warsaw’s position within Europe’s evolving travel industry.”

— Anup Kumar Keshan, Founder and Editor-in-Chief, Travel And Tour World