Wild Atlantic Way campaign goes online, will boost Ireland tourism

Friday, November 23, 2018

The ‘Call of the Wild’ international social media campaign was launched yesterday. ‘Call of the Wild’ is a joint initiative between the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland which asked local people on the Wild Atlantic Way to share images and video of their hidden gems.

In total, over 4,000 images and videos of stunning landscapes to exquisite food, known only to locals, but undiscovered by the rest of the world, were shared during the two-week campaign using #MyWildAtlanticWay.

A selection of entries will now feature in a suite of videos that will be shared domestically and internationally via social media channels to highlight the beauty of the locality as a holiday destination. Everyone who got involved had a chance to win a 2-night getaway along the Wild Atlantic Way and the overall winner of the ‘Call of the Wild’ campaign was Genevieve Callander from Galway.

The campaign, which predominantly targets international holidaymakers, will showcase the beauty of the West Coast and is expected to be viewed by over one million targeted social media users over the next four weeks.

To launch the initiative, Fáilte Ireland teamed up with eight sporting legends from along the Wild Atlantic Way, from Aidan O’Mahony in Kerry, Orla Finn in Cork, Podge Collins in Clare, Michael Murphy in Donegal, Róisin Upton in Limerick, Lee Keegan in Mayo, Alan Cawley in Sligo and David Collins in Galway. Each ‘Call of the Wild’ ambassador shared some of their favourite destinations in the region across their social media accounts, encouraging their followers to follow suit and share their own favourites.

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