United States Joins Portugal, United Kingdom and More Countries to Attend ABTA Travel Convention 2027 as UK Tourism Industry Leaders Head to Kotor Bay, Montenegro

United States Joins Portugal, United Kingdom and More Countries to Attend ABTA Travel Convention 2027 as UK Tourism Industry Leaders Head to Kotor Bay, Montenegro. The prestigious gathering, scheduled for 4–6 October 2027, will showcase Montenegro’s tourism potential, encourage international industry engagement and strengthen connections across global travel markets.

Montenegro to Host ABTA Travel Convention 2027 as UK Tourism Industry Leaders Head to Kotor Bay, marking a significant milestone for the country’s tourism sector. Scheduled for 4–6 October 2027, the prestigious gathering will connect British travel professionals with Montenegro’s expanding tourism opportunities, strengthening industry partnerships and international destination visibility.

Montenegro Selected to Host Major UK Travel Industry Gathering

Montenegro will host the ABTA Travel Convention 2027, bringing one of the United Kingdom’s leading travel industry gatherings to the Adriatic destination for the first time. The event will take place from 4 to 6 October 2027 at the five-star Hyatt Regency Kotor Bay Resort, overlooking the scenic Bay of Kotor.

The announcement was made in Funchal, Madeira, at the conclusion of ABTA’s 2026 Travel Convention, confirming Montenegro as the next international destination for the association’s flagship event.

Hosted by the National Tourism Organisation of Montenegro, the Convention will provide an opportunity for British travel professionals to explore the country’s tourism infrastructure, hospitality services, natural attractions and opportunities for future business development.

The selection also reflects Montenegro’s growing importance within the European tourism market, particularly as British travellers continue to seek destinations combining cultural experiences, coastal holidays and outdoor adventures.

Hyatt Regency Kotor Bay Resort to Welcome Convention Delegates

The Hyatt Regency Kotor Bay Resort will serve as the official venue for the three-day Convention, offering exclusive use of its facilities to participating delegates.

Situated along the Bay of Kotor, the luxury property provides a setting that combines modern hospitality infrastructure with Montenegro’s distinctive coastal landscape.

The resort’s location will allow delegates to experience the destination while participating in industry discussions, networking sessions and business meetings.

Tivat International Airport, approximately 13 kilometres from the hotel, will provide a convenient arrival point for international participants.

The proximity between the airport and Convention venue is expected to support efficient transfers and allow delegates to spend more time experiencing the destination.

Bay of Kotor Showcases Montenegro’s Cultural and Natural Heritage

The Bay of Kotor will be a central attraction during the Convention, introducing visiting travel professionals to one of Montenegro’s most recognisable tourism landscapes.

The bay forms part of the UNESCO-listed Natural and Culturo-Historical Region of Kotor, celebrated for its dramatic mountain scenery, historic settlements and centuries-old maritime heritage.

Kotor’s walled Old Town offers visitors an opportunity to explore medieval architecture, narrow streets, historic churches and traditional public squares.

Nearby Porto Montenegro provides a contrasting experience, featuring a modern marina, waterfront hospitality establishments and luxury tourism facilities.

Together, these attractions demonstrate how Montenegro combines heritage tourism with contemporary leisure experiences.

For travel businesses seeking distinctive European holiday products, the destination offers opportunities across cultural sightseeing, coastal recreation, premium accommodation and outdoor activities.

Montenegro Offers Diverse Tourism Experiences Beyond the Coast

Although Montenegro is relatively compact, its geographical diversity provides opportunities for several forms of tourism within a single itinerary.

Beyond its Adriatic coastline, the country features mountain landscapes, lakes, wetlands, deep canyons and five national parks.

These natural environments support hiking, cycling, wildlife observation, water-based recreation and other outdoor activities.

Durmitor National Park, known for its mountain scenery and glacial lakes, is among the country’s prominent natural attractions. Lake Skadar offers opportunities for nature-based tourism, particularly for visitors interested in birdwatching and scenic boat excursions.

Montenegro’s historic towns and regional food traditions further strengthen its appeal.

Travellers can combine coastal relaxation with cultural exploration, mountain excursions and local gastronomy without travelling across several countries.

This diversity provides British tour operators with opportunities to develop multi-experience itineraries for different traveller preferences and budgets.

Stronger UK Air Connectivity Supports Tourism Development

Air connectivity will play an important role in supporting Montenegro’s tourism ambitions and the success of the 2027 Convention.

Direct services connecting the United Kingdom with Tivat and Podgorica provide access to Montenegro’s principal tourism regions, although schedules and availability vary by airline and season.

Tivat is particularly convenient for visitors travelling to Kotor Bay and surrounding coastal destinations.

Podgorica, the country’s capital, provides another gateway for travellers exploring inland attractions and other parts of Montenegro.

For British travel businesses, these connections help make Montenegro a practical destination for short breaks, summer holidays and longer multi-destination itineraries.

The Convention will also offer an opportunity for tourism stakeholders to discuss destination accessibility, travel distribution and the development of tourism products suited to British holidaymakers.

ABTA Highlights Montenegro’s Growing Appeal to British Travellers

Mark Tanzer, Chief Executive of ABTA, welcomed Montenegro’s selection and highlighted the destination’s combination of natural beauty, history and hospitality.

He said:“We’re excited to be taking ABTA’s Travel Convention in 2027 to Montenegro for the first time.”

Tanzer also emphasised that Montenegro is becoming increasingly popular with British holidaymakers and that Kotor Bay will provide an impressive setting for the association’s flagship gathering.

His comments underline the importance of destination experience within the Convention programme.

By bringing travel professionals directly to Montenegro, ABTA will allow delegates to gain practical knowledge of the country’s accommodation, attractions and visitor experiences.

Such first-hand exposure can help travel agents and tour operators better understand a destination when recommending holidays to customers.

National Tourism Organisation Sees Opportunities for UK Partnerships

Ana Tripković Marković, Director of the National Tourism Organisation of Montenegro, described the Convention as an important opportunity to strengthen cooperation with the British travel industry.

She said: “We are delighted that Montenegro has been selected to host ABTA’s Travel Convention in 2027.”

Marković identified the United Kingdom as one of Montenegro’s strategic tourism source markets and highlighted growth in tourist arrivals and overnight stays in recent years.

The National Tourism Organisation expects the gathering to create opportunities for new partnerships and greater international recognition.

Hosting senior travel industry representatives could also help Montenegro communicate its tourism priorities directly to businesses responsible for developing and selling international holiday packages.

“Montenegro’s selection as the host destination for the ABTA Travel Convention 2027 represents an encouraging development for European tourism and international industry cooperation. The country’s remarkable combination of Adriatic coastlines, historic towns, mountain landscapes and authentic cultural experiences offers tremendous potential for British travellers seeking meaningful and diverse holidays.

Bringing influential UK travel industry professionals to Kotor Bay will create valuable opportunities for destination discovery, business partnerships and greater awareness of Montenegro’s expanding tourism offering. The Convention also highlights the importance of strengthening air connectivity, investing in quality hospitality and promoting sustainable destination development.

At Travel And Tour World, we welcome initiatives that connect emerging destinations with established international tourism markets. Montenegro has an excellent opportunity to demonstrate its competitive strengths, inspire new travel itineraries and build lasting relationships with British tourism stakeholders. This gathering can become an important milestone in the country’s continuing international tourism development journey.” — Anup Kumar Keshan, Founder and Editor-in-Chief, Travel And Tour World

ABTA Travel Convention 2027 Creates Opportunities for Tourism Growth

The 2027 Convention will place Montenegro in front of influential representatives of the British travel industry, offering a platform to promote its visitor experiences and hospitality sector.

For local tourism businesses, the event presents opportunities to build relationships with international travel distributors and demonstrate the country’s ability to host high-profile industry gatherings.

The Convention could also strengthen Montenegro’s profile within the meetings, incentives, conferences and exhibitions sector.

Its success will depend not only on the event itself but also on how tourism stakeholders translate industry engagement into lasting commercial partnerships.

The ABTA Travel Convention 2027 offers Montenegro an important opportunity to strengthen its international tourism profile and deepen relationships with British travel businesses. Set against Kotor Bay’s remarkable coastal landscape, the event will highlight destination development, hospitality excellence and opportunities for partnerships across the wider global tourism industry.

Montenegro’s selection for the ABTA Travel Convention 2027 highlights its growing profile within European tourism. By welcoming British industry leaders to Kotor Bay, the country can showcase its heritage, hospitality and natural landscapes while encouraging new partnerships, stronger market connections and wider recognition among UK travel businesses and holidaymakers.