Vietnam’s Khanh Hoa Charts a New Tourism Future with a USD 9 Billion Revenue Target and Stronger Air Links by 2030

Vietnam’sKhanh Hoa to See USD 9 Billion Tourism by 2030 with Improved Air Links and Higher Spending by Tourists.

Vietnam’s Khanh Hoa province has formulated a comprehensive international tourism development strategy for 2026–2030, which aims to bring in USD 9 billion in tourism revenue, 33 million visitors and increased global air connectivity by the end of the decade. The provincial blueprint calls upon efforts to attract higher-spending international tourists, prolong their length of stay in the province and diversify international source markets and tourism infrastructure to enhance the competitiveness of the destination.

The strategy, issued by the Khanh Hoa Provincial People’s Committee, marks a shift in the province’s tourism development priorities. Rather than concentrating solely on increasing arrival numbers, authorities intend to generate greater economic value from each visitor through improved services, longer holidays and higher expenditure. The programme also identifies new international air connections, digital destination promotion, visitor satisfaction and sustainable tourism development as important components of the province’s growth ambitions.

Khanh Hoa Targets 33 Million Visitors and USD 9 Billion Tourism Revenue by 2030

Khanh Hoa aims to welcome approximately 33 million tourists by 2030, including between 13.2 million and 14.85 million international visitors. Under the development plan, tourism revenue is expected to reach USD 9 billion, with the sector contributing approximately 20% to the province’s economic structure. These targets reflect an effort to establish tourism as a major source of economic activity while improving the quality of international visitor experiences.

The province also intends to increase the average length of stay to four or five days per visitor. Average tourism spending is targeted to rise to between 1.5 and two times its 2025 level. Visitor satisfaction will also serve as an important measure of progress, with a target exceeding 80% by 2027 and rising above 90% by 2030.

Khanh Hoa Tourism Development Targets and Key Growth Indicators for 2030

Higher-Spending International Travellers Become Central to Khanh Hoa’s Tourism Strategy

The province’s new tourism strategy places greater importance on attracting visitors who stay longer and spend more during their holidays. Instead of expanding across international markets without clear priorities, Khanh Hoa will strengthen established visitor markets while gradually increasing its presence in countries with greater potential for higher-value tourism. This approach is intended to improve economic returns from tourism while supporting the development of more competitive visitor experiences.

The strategy also aims to improve the quality of tourism services and increase the economic benefits generated by international arrivals. By encouraging longer stays and greater spending, the province intends to create additional opportunities for accommodation providers, tourism operators, attractions and local businesses. Improving visitor satisfaction and delivering more diverse tourism experiences will remain central to achieving these objectives.

China, South Korea, Russia and Other Established Markets Lead the First Development Phase

During 2026–2027, Khanh Hoa will prioritise seven established international markets: China, South Korea, Russia, Kazakhstan, Japan, Malaysia and the United States. The initial phase will focus on maintaining tourism demand, strengthening existing travel connections and improving the province’s accessibility for international visitors. The strategy also calls for the continuation of established air routes, the expansion of charter operations and the gradual restoration of connections from Russia.

These measures are designed to reinforce the province’s existing international tourism base before broader expansion begins. Cooperation with airlines and tourism businesses will support market-specific travel products and promotional programmes suited to different visitor groups. Maintaining reliable international connectivity will also be important for attracting returning visitors and supporting continued tourism growth.

Australia, India, Europe and the Middle East Emerge as New Tourism Growth Markets

From 2028 to 2030, Khanh Hoa plans to expand its international tourism reach towards Western Europe, Australia, India, the Middle East, Indonesia and the Philippines. This second phase will focus on diversifying visitor sources and attracting travellers with greater spending potential and an interest in longer holidays. Market-specific promotion will support the province’s efforts to establish a stronger international tourism identity.

The expansion is intended to reduce reliance on a limited number of source markets while creating additional opportunities for accommodation providers, tour operators and other tourism businesses. Improving international accessibility will remain essential to attracting visitors from these regions. The province will also adapt its tourism products and marketing activities to meet different visitor expectations and travel preferences.

Cam Ranh International Airport Plans Stronger Global Air Links and New International Routes

Cam Ranh International Airport will play an important role in Khanh Hoa’s international tourism expansion. The province plans to pursue additional air connections with South Korea, Russia, Japan, Malaysia, Indonesia and the Philippines. It will also examine the feasibility of regular direct flights from Sydney or Melbourne to Cam Ranh, potentially operating two to three times weekly.

By 2030, Khanh Hoa aims to establish regular services from at least three additional countries or territories. International seat capacity is targeted to increase by at least 20% compared with 2025, while the retention rate for new routes is expected to exceed 80%. These are development objectives rather than confirmed new services. Stronger connections with major international transit hubs will also support access from distant tourism markets, particularly Europe and the United States.

Tourism Infrastructure, Accommodation and Visitor Services Receive Major Attention

Improving infrastructure and destination accessibility forms another important part of Khanh Hoa tourism strategy. Provincial authorities plan to strengthen transport connections to major tourism areas and attractions, making it easier for visitors to explore the destination. Better accessibility could encourage tourists to visit more locations and extend their stays, supporting increased tourism expenditure throughout the province.

The development programme also places importance on improving accommodation standards, tourism services and the overall visitor environment. Authorities intend to strengthen workforce skills, maintain public security, improve visitor safety and promote environmental cleanliness. Community-based tourism development will also receive attention as the province seeks to diversify visitor experiences and encourage greater participation from local communities.

Artificial Intelligence and Digital Marketing to Strengthen International Tourism Promotion

Khanh Hoa intends to modernise destination promotion through artificial intelligence, big-data analysis and more personalised international marketing. These technologies will help identify visitor preferences, evaluate tourism demand and develop promotional campaigns for individual source markets. The province also plans to expand its presence on international online travel agency platforms and social media channels.

Cooperation with international airlines will support joint marketing and destination promotion activities. Digital campaigns will be designed to improve Khanh Hoa’s visibility among potential international visitors while helping local tourism businesses connect with different travel markets. The strategy aims to make promotional spending more effective by aligning marketing messages and tourism experiences with the preferences of travellers from individual countries and regions.

Tourism Authorities and Industry Partners to Drive Khanh Hoa’s 2030 Development Plan

The Department of Culture, Sports and Tourism will coordinate implementation and monitor progress towards the province’s development objectives. The Provincial Investment, Trade and Tourism Promotion Centre will concentrate on priority markets, market research and international destination branding.

The Provincial Tourism Association will work with businesses and airlines to develop tourism products and promotional packages suited to different markets. Coordination between government agencies and tourism enterprises will be important for implementing international marketing programmes, improving visitor services and strengthening air connectivity. The wider framework also prioritises infrastructure improvements, workforce development, digital transformation and sustainable destination management.

Khanh Hoa’s USD 9 Billion Ambition Sets the Stage for a More Competitive Tourism Future

Khanh Hoa’s development strategy establishes a long-term framework for expanding international tourism while improving the economic value of visitor arrivals. The USD 9 billion revenue target, stronger international air connectivity and emphasis on higher-spending travellers reflect the province’s ambition to become a more competitive coastal tourism destination in Southeast Asia.

Achieving these ambitions will depend on delivering improved infrastructure, stronger tourism services, diversified international markets and consistently high visitor satisfaction. The province’s planned expansion into Australia, India, Western Europe and the Middle East, alongside its established Asian markets, is intended to create a broader foundation for international tourism growth.

Vietnam’s Khanh Hoa charts a new tourism future with a USD 9 billion revenue target by 2030, driven by stronger international air links, expansion into high-value global markets, longer visitor stays and increased tourist spending.

By combining new air connections, targeted destination promotion, longer visitor stays and improved tourism experiences, Khanh Hoa aims to strengthen its visitor economy and establish a more sustainable tourism development model by 2030.