More than 5,500 exhibitors hailing from 161 countries from around the world have come to Berlin to take part in the biggest travel trade event in the world.

Rajasthan Tourism is taking part in the International Travel Bourse, the world’s largest tourism trade fair, which is underway in Berlin with an emphasis on the European market. According to Gayatri Rathod, Principal Secretary (Tourism), around 65 percent of European …

The travel and its allied industry expects 2023 to be a record year despite economic challenges – Fully booked halls on the trade show’s return: Personal contact crucial for tourism as a people’s business – Positive response to the three-day focus on B2B customers – Growth in leading international buyers – 24,000 convention attendees at the leading travel industry event of its kind.

Sustainability concepts often focus on ecological sustainability, with one of the important aspects being the need to reduce greenhouse gases. “But for every concept there is one thing in particular that we need: data obtained from readings”, explained Dirk Gläser, UNWTO sustainability expert, speaking at ITB Berlin 2023.

The tourism industry is back and on course worldwide to reach pre-pandemic levels. On Tuesday at the ITB Berlin Convention, Harald Pechlaner, university professor of Tourism from Eichstätt, discussed the challenges currently facing the industry and how to deal with digitalisation, the skills shortage and a much talked-about trend, sustainability.

Since 1995, the Institute for Tourism and Development (Studienkreis für Tourismus und Entwicklung e.V.) has been awarding the international “TO DO Award” to honor initiatives that promote sustainable and socially responsible tourism. What distinguishes the winners is the active involvement …

ITB Berlin 2023 takes place as a pure B2B event under the slogan ‘Open for Change’ from today. Since 1966, ITB Berlin has been the leading travel trade show. On Monday, Georgian Prime Minister Irakli Garibashvili addressed viewers at the …

In promoting the desire to travel and the significance of doing so, MATTA expects that the two-way tourist flow between two nations will increase over time.

For the first time, national and international experts are represented in their own hall (26c) – Exhibitor numbers from Turkey are especially high – Medical tourism is becoming increasingly important in society.

Visitors to the ITB Berlin Convention 2023 will gain further industry-specific insights. In 200 sessions more than 400 experts will exchange views on the current tasks and challenges facing the tourism industry at the leading think tank for the travel industry from 7 – 9 March.