Choice Hotels Breaks New Ground in Hospitality with Record-Breaking Extended Stay Growth, Radisson Modern Makeover, and Innovative Design Packages in 2024

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Choice Hotels International, a renowned name in global lodging franchising, has wrapped up 2024 by accomplishing significant milestones that reinforce its standing as a leader in the hospitality sector. With successes spanning key brands and market segments, the company has demonstrated resilience, innovation, and a clear path toward sustained expansion in 2025 and the years ahead.

Throughout 2024, Choice Hotels advanced its strategic goals by growing its brand presence, strengthening its market influence, and delivering exceptional value to both franchise owners and travelers. These developments underscore the company’s ability to adapt, evolve, and lead in a competitive hospitality landscape.

As 2025 approaches, Choice Hotels remains steadfast in its mission to build on these accomplishments, paving the way for continued growth and innovation in the ever-evolving world of travel and lodging.

“Choice Hotels ran through the finish line in 2024, and we’re determined to build on that strong momentum in the coming year,” said Choice Hotels International President and CEO Patrick Pacious. “Our unique revenue-intense growth strategy and unyielding focus on driving our owners’ revenue up and their costs down will continue to power the future for Choice and our hotel owners — and that future is bright.”

Leading the Charge in Extended Stay

Choice Hotels continued to dominate the fast-expanding extended stay market in 2024, matching its annual record with 61 new hotel openings. This impressive growth was crowned by the milestone grand opening of its 500th extended stay property in October. Among the highlights were 25 new WoodSpring Suites and six Everhome Suites—record-breaking achievements for these construction-focused brands—alongside 16 MainStay Suites and 14 Suburban Studios properties.

WoodSpring Suites stood out as a leader in the segment, earning the title of #1 economy extended stay brand for the second consecutive year in the J.D. Power North America Hotel Guest Satisfaction Index Study. As of November, WoodSpring accounted for an impressive 70% of all extended stay hotels under construction and 65% of groundbreakings in 2024, solidifying its position as a powerhouse in the category.

Setting the Standard in Upscale Hospitality

Choice Hotels made significant strides in the upscale segment, cementing its reputation as a rising force. The company opened 27 upscale properties, including 18 new Ascend Hotel Collection locations—an 80% increase compared to the previous year. This growth also included seven Cambria Hotels and two Radisson properties. Notable openings included The Quincy, Ascend Hotel Collection, in Washington, D.C.; the Cambria Hotel Niagara Falls in New York; and the Radisson Fairview Heights – St. Louis in Illinois.

In the first full year following its acquisition of the Radisson Americas brands, the upscale Radisson brand recorded a 7.5% year-over-year increase in RevPAR, signaling strong momentum and continued potential for expansion.

Driving Momentum in Midscale Leadership

In midscale hospitality, Choice Hotels celebrated another year of leadership and growth. The company opened 41 new Quality Inn properties in 2024, marking the brand’s 85th anniversary. Additionally, the flagship Comfort brand saw 26 openings, while six new Country Inn & Suites by Radisson locations were launched.

Country Inn & Suites achieved significant performance gains, with a 19-point increase in RevPAR Index, a 20% rise in direct online contributions, and a 10% boost in revenue through the Global Sales team.

2024 and Early 2025 Highlights

Choice Hotels’ continued innovation and commitment to growth were evident in several initiatives:

• Revamping Radisson Brands: The company relaunched Radisson Individuals as an upper upscale soft brand, complementing the Ascend Hotel Collection. Radisson Blu and Radisson were refreshed with modern guestroom design packages and updated logos for all three brands.
• Innovative Design Solutions: The introduction of the proprietary “Lobby in a Box” modular design package enabled hoteliers to quickly transform public spaces into versatile, revenue-generating areas within 120 days, further enhancing the Suburban Studios and MainStay Suites brands.
• SOAR Program Success: Under its Supporting Ownership Access and Representation (SOAR) program, Choice achieved record-breaking milestones with 20 new property openings and 37 franchise agreements. This initiative continues to support entrepreneurs from underrepresented groups in achieving hotel ownership.

Positioned for a Bright Future

As 2025 approaches, Choice Hotels is poised to capitalize on its renowned conversion capabilities, enabling rapid development and providing exceptional value to property owners across diverse market conditions. With a solid foundation of innovation, growth, and industry leadership, Choice Hotels is set to continue its trajectory of success in the years ahead.

“Industry projections show that hotel demand growth will continue to outpace supply growth this year and in 2026,” explained Dominic Dragisich, Executive Vice President for Operations and Chief Global Brand Officer at Choice Hotels International. “That’s the type of environment in which our unrivaled hotel conversion capability really shines. Our ability to efficiently convert existing hotels into Choice-branded properties is a core competency that will continue to help fuel the growth of our global portfolio in 2025 and beyond.”