Classic Vacations Secures Virtuoso’s Top U.S. Tour Partner Honor Again, Transforming Luxury Travel Experiences

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Classic Vacations®, a leading global luxury travel company, proudly announces its recognition as Virtuoso’s top-producing tour partner in the U.S. for the second consecutive year. This esteemed honor highlights the enduring partnership between Classic Vacations and Virtuoso, reinforcing their commitment to delivering exceptional, experiential luxury travel. As demand for immersive experiences grows, Classic Vacations continues to empower travel advisors with enhanced flexibility and seamless support.

“We are honored to receive this recognition from Virtuoso,” said Melissa Krueger, CEO of Classic Vacations. “Empowering travel advisors with the tools, resources, and service they need to thrive remains our mission, and this prestigious award reflects the dedication of our team, and the trust Virtuoso places in us as a long-standing preferred partner.” 

Virtuoso, the world’s premier network of luxury and experiential travel agencies, partners with an exclusive selection of the most prestigious travel brands. Since 1978, Classic Vacations has remained at the forefront of the industry, offering an extensive portfolio that includes over 1,300 preferred accommodations, hundreds of thousands of affiliate properties, more than 25,000 curated experiential tours and activities, as well as group travel services, transfers, travel insurance, car rentals, and air travel. Committed to excellence, Classic Vacations delivers unmatched service to both advisors and clients, ensuring seamless and unforgettable travel experiences.

“Congratulations to Classic Vacations on this well-deserved honor,” said Matthew D. Upchurch, Chairman and CEO of Virtuoso. “Classic has been our top tour producer with a very large base. Growing their business by double-digit numbers on such a large base is quite remarkable and a testament to the innovations and changes that Classic has implemented in one short year. Obviously, these have resonated with our network, and we thank Classic for their continued innovation and partnership.” 

Recent trends highlight how travelers are increasingly seeking comprehensive, experiential journeys and novel experiences to complement their hotel stays. In response, Classic remains focused on delivering and supporting what advisors need to serve their clients effectively anywhere in the world, and ultimately providing trust and peace of mind before, during and after the trip. “We are witnessing a shift in consumer behavior, with more individuals turning to travel advisors to craft their itineraries, especially in the luxury sector,” added Krueger. “Our partnership with Virtuoso underscores Classic’s dedication to continually enriching and expanding our travel products, advisor tools, and overall booking experience.”