Destination DC Announces New Promotions to Enhance Tourism and Convention Services

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Destination DC (DDC), the official destination marketing organization for Washington, DC, has unveiled significant promotions within its leadership team. Dianna Waldroup has been appointed Vice President of Convention Services, while Letizia Sirtori takes on the role of Vice President of Tourism and Global Development. Both will join the executive team to spearhead DDC’s strategic initiatives.

In addition, Alex Gnafakis has been promoted to Senior Creative Director, bringing fresh perspectives to the organization’s creative direction. Lindsay Hill has also risen within the ranks, now serving as Director of Visitor Experience and Group Tour, and has been elevated to DDC’s senior staff.

These appointments reflect DDC’s commitment to strengthening its leadership and enhancing the visitor experience, as Washington, DC continues to be a top global destination.

“I am so proud of the amazing team at DDC that focuses on our mission every day with integrity, mutual respect and admiration for each other,” said Elliott L. Ferguson, II, president and CEO, DDC. “Dianna, Letizia, Alex and Lindsay are part of the world class senior leadership team that chooses to be a part of DDC and they play an integral role in promoting Washington, DC as one of the best destinations in the world. Their work ethic, passion and commitment to our industry speaks volumes.”  

Welcoming Dianna Waldroup to the Executive Team

Dianna Waldroup – Vice President, Convention Services

With more than 35 years of experience at Destination DC, Dianna Waldroup has been a cornerstone of the organization, leading a dedicated hospitality team that ensures the seamless execution of meetings and conventions of all scales. She also oversees a team of over 120 temporary “Redcoats,” providing hands-on support at events to ensure everything runs smoothly. Waldroup’s long-standing relationships with hospitality leaders across Washington, DC have been a key factor in her success, and her expertise is vital in the sales process, helping clients achieve their goals and return to DC for future events. In her new role, Waldroup will focus on enhancing the customer experience while strengthening ties with local partners. Her outstanding leadership was recognized in 2020 when she was named one of Connect Corporate’s “15 Over 50.”

“This is an exciting opportunity to deepen our focus on enhancing the customer experience,” Waldroup said. “By strengthening our support systems and fostering stronger connections with our clients, we aim to elevate the quality and impact of meetings and conventions in Washington, DC. I look forward to leading our talented team as we continue delivering exceptional service and setting new standards in the hospitality industry.” 

Letizia Sirtori – Vice President, Tourism and Global Development

With 17 years of experience at Destination DC, Letizia Sirtori has played a pivotal role in shaping the organization’s strategic direction, particularly in the Tourism Sales and Visitor Experience department. Her leadership has driven success in global tourism development, with a focus on expanding Washington, DC’s presence in key international markets. Sirtori has built and nurtured strategic partnerships with airlines, corporations, and tourism destinations worldwide. Additionally, she oversees Washington, DC’s international representation offices in the UK, Mexico, Brazil, China, Australia, India, and Japan. As a committed leader in the industry, Sirtori also serves as a board member of the International Inbound Travel Association.

“This role marks both a personal and professional milestone for me,” Sirtori said. “DDC has truly become my second family, a place where I’ve had the privilege to grow alongside incredible colleagues and contribute to the global expansion of our efforts. It’s been rewarding to witness the transformation of our team and to play a role in shaping our strategy as we continue to lead innovative tourism initiatives on a global scale.” 

Senior Staff Promotions

Alex Gnafakis – Senior Creative Director

As the leader of Destination DC’s in-house creative team, Alex Gnafakis has played a key role in crafting award-winning visual content that brings both DDC and Washington, DC’s brand stories to life. Over the past eight years, her creative work has resonated with a broad audience, reaching domestic and international markets as well as meeting planners and members. Gnafakis’ strategic vision and expertise in branding were instrumental in the creation of the “There’s Only One DC” campaign—an award-winning initiative that represents the largest and most significant shift in DDC’s brand messaging and visual identity in recent years.

“Our city inspires my creativity each and every day, and it’s truly my greatest pleasure to share DC’s stories with the world,” Gnafakis said. “I look forward to growing with DDC and continuing to make magic with the best team in the business.” 

Lindsay Hill – Director, Visitor Experience and Group Tour

Since joining Destination DC in 2012, Lindsay Hill has been a driving force behind the development of innovative programs that enhance visitor experiences, including member onboarding, travel agent training, accessibility initiatives, luxury offerings, and an extensive portfolio of university and welcome center programs. Hill serves as the primary liaison for group tour operators and takes a leadership role in engaging with the student travel market. Her global travels allow her to stay ahead of industry trends and shape a deeper understanding of what visitors to Washington, DC expect and need. In recognition of her commitment to the group travel industry, Hill was honored with the “Next Gen in Group Travel” award by Group Travel Leader in 2015.

“I began as a coordinator, so the dedication that DDC puts into staff development is tremendous,” Hill said. “I am beyond excited to focus on ensuring all visitors to Washington, DC have the best possible experience. From the eighth-grade field trip attendee dreaming of DC to helping schools craft trip itineraries, my position is a dream come true.”