Diane Chen Elected as New Managing Director of Hong Kong Convention and Exhibition Centre

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Hong Kong Convention and Exhibition Centre (Management) Limited (HML) has announced the appointment of Ms. Diane Chen as the new Deputy Managing Director, effective July 2, 2024, to further enhance its executive leadership team. HML, a private company specializing in the management and operation of the Hong Kong Convention and Exhibition Centre (HKCEC), is committed to delivering professional day-to-day venue management.

In her new role, Ms. Chen will oversee the Marketing & Sales, Communications, and Human Resources & Administration divisions. She will focus on developing and implementing business strategies aimed at maximizing venue utilization and revenue, boosting corporate branding, and advancing human resources development at HML. Additionally, Ms. Chen will join the company’s Executive Leadership Committee.

Ms. Chen’s career includes significant accomplishments at Shenyang New World EXPO (EXPO), where she began during its pre-opening phase in 2012 and advanced through various senior management roles before becoming General Manager in 2016. Over her 12 years at EXPO, Ms. Chen demonstrated exemplary leadership by training, nurturing, and energizing her team, resulting in exceptional client and attendee satisfaction. Her involvement in professional development programs and adherence to international industry standards has established EXPO as a leading exhibition and meeting venue in Mainland China, garnering global recognition and business opportunities.

Ms Monica Lee-Müller, HML’s Managing Director, commented, “With the different global economic momentum and continuous development of the event industry in Asia after the pandemic, I’m delighted to have someone of Diane’s calibre onboard.  With her professional qualifications, diverse experience, leadership skills and enthusiasm, I am confident that she will contribute greatly to HML in meeting ever increasing demands from customers and stakeholders, while upholding the highest level of integrity in leading the HKCEC’s business and people developments.  The new appointment of a second Deputy Managing Director will enable HML to continuously evolve and develop our proposition to ensure that the HKCEC remains competitive and a venue of choice for world-class events.”

Ms. Chen is a prominent figure in the event and venue management industries. She holds key positions such as board member and Vice Chair of the Asia Pacific Chapter of UFI – The Global Association of the Exhibition Industry, Vice-Chairman of the Shenyang Exhibition Industry Association, and board member of the European Chamber, Northeast Chapter. In 2021, she was honored with the Certified Venue Executive (CVE) designation by the International Association of Venue Management (IAVM), making her the first professional in Mainland China to achieve this esteemed certification.

Ms. Chen’s academic credentials include a Bachelor’s Degree in Law from the University of Paris Panthéon-Sorbonne and a Master’s Degree in Business Strategy Management from the Institut des Hautes Études Economiques et Commerciales in Paris, France.