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EarthCheck reveals two new communication guides with Tourism Australia

Wednesday, November 29, 2023

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EarthCheck, in association with Tourism Australia, have revealed two new communication guides for operators of tourism, hospitality and destinations. The Sustainability Storytelling instructions are intended to support consumers in efficiently communicating their sustainability determinations to worldwide viewers through marketing and communications.


Centered on a modest four-step outline, within the guides, consumers will discover easy-to-use patterns and real-world instructions to create convincing and genuine stories concerning their pledges to sustainability. The instructions are targeted toward those who already have sustainability strategies, assurances or action plans ready.


The communication guides carefully adhere to the announcement of the new National Sustainability Framework for the Visitor Economy and Sustainable Tourism Toolkit. The Framework delivers a countrywide established consideration of sustainable tourism and visualization for Australia to be a global frontrunner in sustainable tourism. The Toolkit is intended to assist tourism trades become more sustainable, with a hands-on ‘how-to’ attitude and easy-to-comprehend statistics for tourism businesses to execute sustainable observes.

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