Europe Welcomes Leva Hotels Bold European Journey as The Dubai-Based Brand Rebrands Strasser Hotel to EKONO By Leva, Ushering in a New Era in Hospitality

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Leva Hotels, a dynamic hospitality brand originally based in Dubai, is making its highly anticipated European debut with the acquisition of the historic Best Western Hotel Strasser in Graz, Austria. Starting in May 2025, the property will be rebranded as EKONO By Leva Hotel Strasser, marking a significant milestone in the brand’s international expansion. This upscale 3-star lifestyle hotel will bring a blend of Graz’s local charm and Leva’s signature approach to service excellence.

Situated in the heart of Graz, the hotel offers a strategic location for those looking to explore the city’s rich historical and cultural landmarks. With 75 well-appointed rooms, the hotel will continue to operate under its three-star classification while introducing several key improvements, including an updated brand identity, an enhanced food and beverage offering, and a more personalized guest engagement experience. These changes will elevate the guest experience and provide both business and leisure travelers with a modern, comfortable stay.

Graz, known for its historical significance, cultural wealth, and academic presence, has witnessed a steady rise in tourism. In 2024, Austria experienced a 2% growth in overnight stays, highlighting the country’s increasing appeal. As a growing business hub, Graz serves as the perfect location for Leva Hotels’ first European project, providing an ideal base for travelers and offering immense potential for growth.

The rebranding of the Strasser Hotel is a significant moment in the city’s hospitality evolution, merging modernity with tradition. It reflects Leva’s commitment to offering top-tier service and innovative hospitality in emerging European markets. The revamped hotel will cater to travelers with a focus on efficiency, contemporary design, and high standards of service, ensuring a memorable experience for all guests.

Originally founded in 1900, the Strasser Hotel holds a cherished place in Graz’s history as one of the city’s oldest hotels. By blending its deep-rooted legacy with a fresh, modern identity, this rebranding offers a unique opportunity for guests to experience the best of both worlds.

Leva Hotels’ global expansion plan includes several more European locations on the horizon, with Graz leading the way. This move marks a key step in the brand’s mission to provide high-quality hospitality across Europe, ensuring that every guest enjoys a personalized and unforgettable stay.