Wisconsin Welcomes New Sweet Tourism Experience as Underground Donut Tour Expands to Milwaukee and Madison

Written By: Ricky Acharjee

Ricky Acharjee

I am travel writer at Travel And Tour World with 3 years of experience covering global tourism, aviation, hospitality, and destination news. Dedicated to accurate reporting and compelling storytelling, Ricky explores the trends, innovations, and developments shaping the international travel industry while delivering engaging insights for travellers and industry professionals.

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August 31, 2026 5:09 PM |

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The Underground Donut Tour, a globally recognised donut and food experience company, has announced its expansion into Wisconsin with the launch of new sweet-treat tours in Milwaukee and Madison.

The introduction of these two locations represents the company’s first entry into Wisconsin, offering residents and travellers a unique way to experience the culture, flavours and hidden stories of two of the state’s most popular cities. The new tours will take guests on a guided culinary journey featuring carefully selected donuts, pastries, coffee and other local treats, while also exploring the history, neighbourhoods, architecture and cultural highlights that define Milwaukee and Madison.

Established in Chicago in 2015, the Underground Donut Tour has developed from a single-city experience into an international food tourism brand with tours across multiple destinations in the United States and beyond. The company has built its reputation by combining local food discoveries with engaging storytelling and immersive city exploration. With more than 10,000 five-star guest reviews, the Underground Donut Tour continues to attract travellers seeking memorable culinary experiences that connect them with the character and traditions of each destination.

“Wisconsin has been on our list for a long time, and we’re incredibly excited to launch Milwaukee and Madison together,” said Jeff Woelker, Founder of the Underground Donut Tour. “Both cities have fantastic food scenes, incredible local businesses, beautiful architecture, and distinct personalities. They’re close to where we started in Chicago, but each offers a completely different experience. We can’t wait to introduce guests to both cities through some amazing donuts and sweet treats.”

Discover Milwaukee Through Flavours, Stories and Sweet Experiences

The Underground Donut Tour has expanded its Midwest footprint with the launch of a new Milwaukee food experience, inviting visitors to explore the city’s heritage, neighbourhoods and culinary culture through a journey filled with locally inspired sweet treats.

The Milwaukee tour guides guests through the city’s downtown area and the Historic Third Ward, blending food discoveries with stories about Milwaukee’s industrial past, architectural character and diverse communities. The experience offers travellers an opportunity to understand how the city developed through generations of entrepreneurs, workers and immigrant groups who played a major role in shaping its identity.

During the walking tour, guests explore historic streets while discovering the remarkable transformation of the Historic Third Ward. Once known primarily as a centre for warehouses, manufacturing and commercial activity, the neighbourhood has evolved into one of Milwaukee’s most dynamic districts, recognised for its restaurants, galleries, boutiques and cultural attractions.

A major highlight of the experience is a visit to the Milwaukee Public Market, where guests can experience the city’s modern food scene and connect with local producers and businesses. Throughout the tour, participants enjoy a carefully selected range of donuts, pastries, coffee and other sweet creations from popular local establishments.

Madison Food Tour Brings Wisconsin’s Capital City to Life

The Underground Donut Tour has also introduced a new food experience in Madison, allowing visitors to discover Wisconsin’s capital through its flavours, historic landmarks and energetic college-town atmosphere.

Starting near Capitol Square, the Madison tour combines sweet tastings with insights into the city’s history and architecture. Guests can admire the iconic Wisconsin State Capitol while learning about the cultural influences that have shaped Madison over generations.

The route continues through downtown and along State Street, the famous pedestrian corridor that connects Capitol Square with the University of Wisconsin-Madison campus. Known for its lively atmosphere, independent businesses and student culture, State Street provides a unique backdrop for exploring the city’s culinary traditions.

Throughout the journey, guests learn about the important role played by local businesses, farmers, creators, students and long-standing community members in developing Madison’s distinctive character. The food stops feature a changing selection of donuts, pastries, coffee and other sweet specialities sourced from local favourites.

A Food Experience Beyond Traditional Tastings

Both Milwaukee and Madison tours are designed to provide more than a simple tasting experience. The guided walks combine food exploration with local history, neighbourhood discoveries, architectural highlights and cultural storytelling.

Visitors can experience the personality of each destination while discovering hidden details about the streets, buildings and communities that make the two Wisconsin cities unique. The tours provide an engaging way for travellers and residents to explore familiar places from a fresh perspective.

The launch of the Milwaukee and Madison experiences represents a significant step in the continued growth of the Underground Donut Tour. The company first established its roots in Chicago, just south of Wisconsin, more than ten years ago and has since expanded its signature donut-focused experiences across multiple destinations.

By entering Milwaukee and Madison, the company continues its Midwest expansion while maintaining its connection to the region where its journey began.

Two-Hour Experiences Designed for Visitors and Locals

The Milwaukee and Madison food tours each run for approximately two hours and are designed to appeal to a wide range of guests. The experiences are suitable for residents looking for a new way to explore their cities as well as travellers seeking memorable local activities.

The tours are family-friendly and suitable for couples, groups of friends, corporate gatherings, celebrations and anyone interested in discovering a destination through its food culture.

Tickets for both experiences are now available through the Underground Donut Tour website, offering guests the chance to explore Wisconsin’s cities through a combination of history, community stories and unforgettable sweet flavours.

About Underground Donut Tour

Founded in Chicago in 2015, Underground Donut Tour has established itself as a leading donut-focused walking tour company, combining food experiences with local culture, neighbourhood exploration and destination storytelling.

The company began with a single Chicago tour and has expanded into multiple cities across the United States and international locations. Through guided experiences built around one of the world’s most popular treats, the company connects visitors with local businesses while showcasing the history and character of each destination.

With more than 10,000 five-star guest reviews, Underground Donut Tour continues to attract travellers searching for unique culinary experiences that combine discovery, community connections and memorable flavours.