Ireland unveils grand 2024 tourism campaign: a perfect invitation to the emerald isle

Tuesday, December 12, 2023

This month, Tourism Ireland launches a significant promotional push for 2024, targeting millions of potential visitors across their six primary markets: Britain, the United States, Germany, France, Spain, and Italy. The campaign, commencing in December and spanning the festive season, aims to create nearly 100 million viewing opportunities and includes:

• Television ads in Britain, the United States, Germany, and France.

• Cinema commercials in approximately 1,500 cinemas across Britain, Germany, and France, expected to reach over 8.5 million viewers, leveraging the festive season’s high cinema attendance.

• Digital and social media campaigns in Britain, the U.S., Germany, and France across platforms like YouTube, Facebook, Instagram, TikTok, and Pinterest.

• A comprehensive advertising takeover in Milan’s Gae Aulenti district, featuring Ireland ads on 32 outdoor digital screens.

• Collaborative TV initiatives in France and Spain, capitalizing on prime-time slots during popular travel shows.

Tourism Ireland’s Chief Executive Designate, Alice Mansergh, highlights the importance of this period for holiday planning. The campaign aims to elevate the island of Ireland’s profile among prospective tourists, showcasing compelling reasons to visit, from stunning landscapes and rich heritage to vibrant culture. The strategy includes advertising on major TV networks, cinemas, and widely used digital platforms, aiming to inspire potential vacationers and lay a solid foundation for 2024’s tourism season.

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