Jamaica sets to host CHTA Caribbean Travel Marketplace 2024

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Jamaica is set to host the 42nd edition of the Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace from May 20-23, 2024, at the Montego Bay Convention Centre. This significant event, praised by CHTA President Nicola Madden-Greig, is a testament to the collaborative efforts of the Jamaican government, Tourism Minister Edmund Bartlett, and the Jamaica Hotel & Tourist Association (JHTA).

The Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace, returning to Jamaica since its last hosting in 2019, is anticipated for its role in facilitating key business deals that connect buyers from across the globe with the Caribbean’s diverse tourism products and services.

Madden-Greig highlighted the event’s importance as a pivotal meeting point for industry professionals to collaborate, strategize, and enhance their approaches in marketing the Caribbean experience to international visitors.

The Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace is crucial for establishing B2B connections, allowing suppliers to secure deals with buyers in dedicated Marketplace meetings. Additionally, the event serves as a unique opportunity for destinations, hotels, resorts, and attractions to share their stories with prominent media from local, regional, and international outlets, further amplifying the Caribbean’s allure.

Tourism Minister Bartlett expressed enthusiasm for showcasing Jamaica’s tourism offerings and resilience strategies, emphasizing the Caribbean tourism sector’s capacity to secure and safeguard both locals and visitors. Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Travel Marketplace is seen as an avenue for fostering growth, building strong partnerships, and exploring multi-destination opportunities within the Caribbean.

Robin Russell, President of the JHTA, assured that attendees would not only engage in productive meetings but also experience Jamaica’s renowned hospitality and warmth. Adding to the anticipation, Madden-Greig teased new elements at Marketplace 42, inspired by the success of the Caribbean Travel Forum & Awards, set to precede the Marketplace, spotlighting industry excellence and innovation. This gathering promises to be a cornerstone event, further enhancing the Caribbean’s position as a leading destination for global travelers.