Vietnam Pushes Hospitality into Smart Tech Era as Blaze AI Targets 24/7 Multilingual Hotel Reception and 80% Automation at HORECFEX Vietnam 2026

Written By: Jishnoo Banerjee

Jishnoo Banerjee

A published author with over 9 years of experience in writing, poetry, and novel creation. Starting out on social media, Jishnoo gained recognition for engaging content in both English and Bengali. With a strong background as a news content writer, Jishnoo now contributes to a prestigious global travel magazine. Known for blending creative writing with journalism, the work seamlessly combines artistic expression with insightful reporting across different platforms.

See Full Bio

September 3, 2026 7:04 PM

Image generated with Ai

Vietnam pushes hospitality into a smart tech era as Blaze AI targets 24/7 multilingual hotel reception and 80% automation at HORECFEX Vietnam 2026, aiming to transform how hotels communicate with international travellers. With an AI receptionist designed to speak and understand more than 50 languages, Blaze AI plans to automate routine front-desk interactions while providing continuous guest assistance. The technology could help Vietnamese hotels reduce language barriers, improve operational efficiency and respond to travellers around the clock, while allowing human employees to concentrate on complex requests, personalised service and the high-touch interactions that remain central to hospitality.

In an exclusive conversation with V, journalist at Travel And Tour World, Trung, CEO and Founder of Blaze AI, shared his perspective on how artificial intelligence could reshape hotel operations and the international guest experience. Speaking about the company’s upcoming technology, Trung said, “We are bringing an AI receptionist. It is going to be 24/7, can speak and understand more than 50 languages, and can handle a lot of different cases.”

He added that Blaze AI hopes the technology can automate hotel reception up to 80% of the time, potentially allowing hospitality teams to devote greater attention to other aspects of guest service. Trung also highlighted AI-powered translation, booking, operations and personalisation as emerging opportunities, particularly for Vietnam’s hospitality sector. However, he offered a measured message to hoteliers, encouraging businesses not to “go all in” on AI immediately, but instead to test the technology and determine whether it genuinely improves operations and makes travellers feel better understood and more welcome.

What Blaze AI Is Building

The most significant element is the target of automating up to 80% of reception activities. Instead of functioning simply as a chatbot for basic questions, the proposed system aims to handle a much broader share of routine interactions.

This could allow hotel employees to spend more time dealing with situations where human involvement matters most, including complex requests, complaints, emergencies, personalised recommendations and other high-touch services.

Why More Than 50 Languages Could Matter for Tourism

Language remains one of the biggest practical challenges in international hospitality. Hotels can receive travellers from dozens of countries, but maintaining employees fluent in every major guest language around the clock is difficult.

Blaze AI aims to address this through an AI receptionist capable of communicating in more than 50 languages. The 24/7 model could be particularly relevant for travellers arriving late at night, departing early in the morning or seeking assistance when multilingual employees are unavailable.

The potential tourism impact extends beyond convenience. Travellers who can explain their requirements in their native language may find it easier to navigate unfamiliar destinations, resolve problems and understand available services.

Where Multilingual Hotel AI Could Have an Impact

For Vietnam, the technology could be particularly relevant as hotels seek to serve a wider mix of international travellers. Better communication could help accommodation providers understand visitor requirements while reducing friction caused by language differences.

Markets such as Japan, Thailand and Singapore also receive travellers from numerous countries. Multilingual AI could therefore provide an additional service layer for properties handling guests from several linguistic backgrounds simultaneously.

From Booking to Check-Out: AI Could Follow the Guest Journey

Blaze AI’s concept extends beyond the reception desk. Artificial intelligence could increasingly become involved in booking, pre-arrival communication, reception, translation, hotel operations, recommendations and guest assistance.

This points towards a hybrid hospitality model rather than a completely automated hotel.

AI could handle high-volume and repetitive interactions, while human employees concentrate on situations requiring judgement, empathy and personal service. For travellers, the practical value would come from shorter waiting times, continuous assistance and fewer communication barriers.

For hotels, the challenge will be ensuring that increased automation does not make hospitality feel impersonal.

Connecting International Travellers With Local Businesses

Blaze AI is also developing an AI translator designed to improve communication between international travellers and local vendors.

This could extend the impact beyond accommodation. Restaurants, attractions, shops, tour operators and other tourism businesses frequently encounter customers who cannot communicate comfortably in the local language.

Removing that barrier could encourage visitors to explore more businesses and experiences outside their hotels. In turn, tourism expenditure could spread more widely through local economies.

Blaze AI Targets Initial Hotel and Resort Adoption

Blaze AI initially aims to introduce its technology across at least 10 hotels or resorts, providing an early real-world test of how effectively AI can handle everyday hospitality interactions.

The proposition combines three significant elements: 24/7 availability, communication in more than 50 languages and a target of automating up to 80% of reception activities.

If successfully deployed, the technology could signal a broader change in hotel operations. Rather than replacing hospitality itself, AI could increasingly manage repetitive and multilingual tasks behind the guest experience, while employees focus on the human interactions that technology cannot easily reproduce.

In conclusion, Vietnam pushes hospitality into a smart tech era as Blaze AI targets 24/7 multilingual hotel reception and 80% automation at HORECFEX Vietnam 2026, driven by the need for faster, more accessible and multilingual guest service. With support for more than 50 languages, continuous assistance and automation of routine reception activities, the technology could help hotels reduce communication barriers and improve operational efficiency. At the same time, a hybrid approach could allow hotel employees to focus on complex requests and personalised service, potentially strengthening the experience of international travellers as Vietnam’s hospitality sector explores wider technology adoption.