Jordan Tourism Faces Setback Amid Regional Conflict

Written By: Iram Firdosh

Iram Firdosh

I’m Iram Firdosh, a Content Writer at Travel and Tour World. Dedicated and detail-focused, I love turning travel ideas and creativity into engaging stories. Committed to growth and quality. In my free time I enjoy reading, photography, and exploring new places.

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October 5, 2025 10:21 PM

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Before 2022, Jordan was a wonderful country that was known for Petra and Jerash which are Greek and Roman marvels. Visitors, having plenty of choice, frequented the nation’s renowned sites. Their absence, however, deteoriated the country’s economy, which largely depends on tourism. The ongoing war conflict between Jordan and Israel has been the biggest contributor to the decline in the tourism industry.

Impact on Major Tourist Sites

Petra, the Rose City, a UNESCO World Heritage Site, typically attracts thousands of visitors each day. However, the war has seen occupancy rates plummet to as low as 1%, compared to the usual 5,000 visitors. Jerash, home to Jordan’s most well-preserved Roman ruins, now receives only 300 visitors daily, a staggering drop from 3,000. Even the Dead Sea, known for its therapeutic waters and luxurious resorts, has not been immune to the effects, though it has fared slightly better than other regions.

The U.S. State Department has issued a Level 2 travel advisory for Jordan, placing it in the same safety category as major European destinations like Italy and Germany. Despite the region’s stability, the proximity of the conflict has led to heightened caution among travelers, resulting in a significant decline in tourism.

Decline in Tourism Revenue

Tourism is a crucial sector for Jordan, contributing significantly to the country’s economy through foreign currency earnings. In 2023, Jordan enjoyed a record number of visitors, even amid the October 7 Hamas attacks in Israel. However, the current conflict has disrupted this upward trajectory. According to the Jordan Tourism Board, tourism dropped by 70%, with some guides reporting even steeper declines of up to 90%. This sudden shift highlights the volatility of the tourism industry in the region.

The Hope for a Recovery

Despite the challenges, officials remain optimistic. Historically, the tourism industry has shown resilience in times of crisis, recovering over time even after major disruptions. The Jordan Tourism Board continues to promote the country’s safety and appeal, especially to those willing to visit despite the surrounding unrest. They hope that upcoming events, such as the G Adventures GX Summit, will help attract travelers and showcase Jordan’s potential as a safe and unique travel destination.

Mixed Reception from Travel Advisors

Travel advisors and tour operators have observed varying levels of interest from clients. For some, the uncertainty surrounding the region’s stability has led to fewer bookings. Many travelers now book closer to their departure dates, monitoring the situation before confirming their plans. However, some travel agencies have seen a resurgence in interest, particularly from clients seeking a quieter, more intimate experience at sites like Petra and Wadi Rum, away from the usual crowds.

Notably, Intrepid Travel has reported a 38% increase in bookings to Jordan this year compared to the previous year, suggesting that some travelers still view Jordan as a desirable and safe destination. On the other hand, companies like Red Savannah and Globus have experienced sharp declines in bookings.

Travel Guide for Prospective Visitors

For those considering travel to Jordan, it’s essential to stay informed about the ongoing situation. The government and the Jordan Tourism Board recommend checking official sources for up-to-date travel advisories. The country’s rich historical heritage, breathtaking desert landscapes, and vibrant culture remain strong draws for those looking for a unique experience. Petra, Wadi Rum, and the Dead Sea offer unforgettable experiences, especially during the off-season, with fewer tourists around.

Travelers should also consider booking through reputable tour operators who prioritize safety and offer flexible booking options. Monitoring the local situation before departure is crucial for ensuring a smooth and safe trip.

Conclusion

Jordan is a country rich in history and culture, but conflicting changes in the region are making the tourism sector unhinged. There is a significant decrease in visitor numbers, but the country is still, promoting itself to this day, as safe and rich in resources, so there’s still hope for repairs- tourism wise. There are other major sites to see like Jerash and Petra, as well as natural resources like the Dead Sea and Wadi Rum, so there are still tourists willing to see the hidden gems of Jordan and other attractions too.