HoReCA Expo Georgia 2026: Country Participation, Visitor Data and Georgia’s Tourism Market in Numbers

Written By: Sarannya Acharya

Sarannya Acharya

Sarannya Acharya is a content writer with a strong academic and professional background in media and communication. She holds an M.Sc in Media Science and is currently pursuing a Ph.D. at Swami Vivekananda University, Barrackpore, with a specialization in Advertising. With over three years of experience in content writing, she brings a blend of research-driven insight and creative storytelling to her work. Alongside her professional role, she is actively engaged in academics, contributing to the field through teaching and scholarly involvement. Her expertise lies in crafting well-structured, engaging, and informative content, supported by a solid foundation in media theory and practical industry knowledge.

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September 1, 2026 10:54 PM |

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HoReCA Expo Georgia 2026 is putting Georgia, Tbilisi, tourism, travel, and hospitality in the global spotlight. From 5 to 7 October, HoReCA Expo Georgia 2026 will bring international hospitality attention to Tbilisi, Georgia. The event highlights country participation, visitor data, and Georgia’s tourism market in numbers. Moreover, the country participation story gives travellers a closer look at Georgia’s growing international appeal. Visitor data also reveals the scale of interest surrounding this major event. Meanwhile, Georgia’s tourism market continues attracting travellers from diverse global destinations. Travel And Tour World urges readers to read the entire story for the latest HoReCA Expo Georgia 2026 travel insights and essential visitor information.

HoReCA Expo Georgia 2026 Brings 19-Country Hospitality Buzz to Tbilisi

Tbilisi, Georgia is preparing to welcome HoReCA Expo Georgia 2026 from 5 to 7 October, creating an interesting opportunity for travellers who want to combine business, food, culture and city exploration.

The hospitality exhibition is expected to bring 250 companies from 19 countries to the Georgian capital. The event will take place at ExpoGeorgia and will focus on hotels, restaurants, cafés, catering, technology and hospitality services.

For international travellers, however, the attraction extends beyond the exhibition halls.

Georgia is experiencing strong international tourism demand. The Georgian National Tourism Administration recorded 7,803,239 international traveller visits in 2025. International tourist visits reached 5,521,866, an annual increase of 8.4%.

HoReCA Expo Georgia 2026 Expands Tbilisi’s International Appeal

HoReCA Expo Georgia 2026 is scheduled for 5–7 October 2026 in Tbilisi.

The exhibition is being positioned as an international meeting point for hospitality professionals. Its focus includes commercial equipment, foodservice, coffee, cleaning, textiles, wellness, tableware and consumables.

The 2026 edition is expected to feature 250 companies, compared with around 150 companies reported for the previous edition.

The exhibition is also associated with participation from 19 countries. However, the organiser has not yet released the complete named list of those countries.

This distinction is important for travellers and international businesses. The available information identifies Georgia, the Caucasus, Türkiye, Eastern Europe and CIS markets as important areas of participation.

The final exhibitor-country list is expected closer to the event.

Georgia Tourism Gives Travellers Another Reason to Visit

The exhibition arrives as Georgia’s tourism industry continues to attract international visitors.

Government tourism data shows that Georgia welcomed a record 5.52 million international tourist visits in 2025.

International travel generated approximately US$4.69 billion in tourism income during the year.

The momentum has continued into 2026.

During January to June 2026, Georgia recorded 249,201 visits from European Union countries and the United Kingdom, representing a 23.4% increase compared with the same period in 2025.

For travellers, this means October presents an interesting period for discovering Tbilisi and other Georgian destinations.

International Demand Is Becoming More Diverse

Georgia’s visitor market is also becoming increasingly diverse.

Government statistics for 2025 recorded particularly strong increases from countries including Israel, Azerbaijan and China. European markets also showed notable growth.

The Georgian Tourism Administration reported record visitor numbers from the European Union and United Kingdom during 2025.

Italy, Spain, France and the United Kingdom all recorded substantial year-on-year increases.

For global travellers, this suggests that Georgia is becoming increasingly connected to multiple international travel markets.

What Travellers Should Know Before Visiting Georgia

International visitors should also prepare for Georgia’s current entry requirements.

The Georgian Tourism Administration states that, from 1 January 2026, tourists entering Georgia must have valid health and accident insurance.

Travellers planning to attend the October exhibition should therefore check their insurance documentation before departure.

It is also sensible to allow additional time for sightseeing because Tbilisi provides access to several cultural and historical attractions.

Why October 2026 Could Be Interesting for Travellers

HoReCA Expo Georgia 2026 is primarily a hospitality trade event. Yet its timing creates a broader tourism opportunity.

Visitors can attend the exhibition during the day and explore Tbilisi’s historic districts, restaurants and cultural attractions afterwards.

Longer stays can include Mtskheta, Kazbegi, Kakheti, Kutaisi or Batumi.

The wider tourism figures make this particularly timely. Georgia recorded record international tourism numbers in 2025, while European and British visitor growth remained strong in 2026.

For travellers, therefore, HoReCA Expo Georgia 2026 is more than a three-day business event. It can also serve as a gateway into one of the Caucasus region’s fastest-growing tourism markets.

HoReCA Expo Georgia 2026 Targets a Wider International Audience

HoReCA Expo Georgia 2026 will take place from 5 to 7 October 2026 at ExpoGeorgia in Tbilisi. The organiser currently lists 250 participating companies, 19 participating countries, 5,000 square metres of exhibition space and 13,066 professional visitors for the event.

The 2026 edition is therefore positioned as a considerably larger hospitality event than its 2025 edition.

The increase from 150 to 250 companies represents approximately 66.7% growth in the number of participating companies.

The difference between the 2025 attendance figure of 7,500-plus and the 13,066 figure currently displayed for 2026 is approximately 5,566 visitors, although the latter should be treated as the organiser’s current event figure rather than a completed attendance result.

Which Countries Are Taking Part in HoReCA Expo Georgia 2026?

The organiser confirms participation from 19 countries. However, it has not yet published the names of all 19 countries.

Its official exhibitor page specifically states that the detailed exhibitor list will be published one month before the exhibition.

Therefore, the following distinction is important for travellers and international businesses.

The event’s own material identifies Georgia, the Caucasus, Türkiye, Eastern Europe and CIS markets as part of its commercial reach.

This means articles should not currently claim that a particular 19-country list is final. The confirmed figure is 19 countries, while the individual country names remain pending.

Last Year’s HoReCA Expo Visitor Data

The organiser’s official 2025 statistics provide detailed information about the quality of the audience.

The exhibition attracted more than 7,500 visitors, including 4,000 professionals who were attending for the first time.

More than 3,500 unique companies were represented among attendees.

The audience also had strong purchasing influence. Around 91% of visitors influenced purchasing decisions for products displayed at the exhibition.

A further 74% said HoReCA Expo was the only comparable industry event they attended.

Senior decision-makers represented approximately 60% of the audience, including owners, chief executive officers and general managers.

Visitor Country Data: What Is Actually Available?

The organiser has not published a country-by-country nationality or residence breakdown for HoReCA Expo Georgia 2025 in its public statistics.

For that reason, a list claiming that specific countries sent a certain number of HoReCA Expo visitors would not be sufficiently supported.

However, Georgia’s official tourism statistics provide valuable context about the international markets already travelling to the country.

The Georgian National Tourism Administration’s 2025 report recorded the largest numbers of international visitor trips from Russia, Türkiye, Armenia, Israel and Azerbaijan.

These figures describe international visitor trips to Georgia, not attendance at HoReCA Expo Georgia.

That distinction is particularly important for travel reporting.

European Markets Are Becoming More Important for Georgia

Georgia’s tourism market is also seeing stronger demand from European destinations.

Government tourism statistics recorded 499,890 visits from European Union countries and the United Kingdom during 2025, representing a 14% increase from the previous year.

Several European markets registered particularly strong growth.

Spain recorded one of the strongest percentage increases among the listed European markets, while Italy and the United Kingdom also posted substantial growth.

Georgia’s Wider Tourism Growth Supports the Exhibition

Georgia’s National Statistics Office reported 7.803 million international non-resident traveller trips in 2025, compared with approximately 7.368 million in 2024.

The number of international visitors reached approximately 5.8 million, representing a 7% annual increase.

Tourist-type visits reached approximately 5.5 million, an 8.4% rise compared with 2024.

This growing visitor base gives the hospitality sector a larger potential customer market.

India, China and Gulf Markets Also Show Momentum

Georgia is attracting more visitors from several long-haul and emerging markets.

During the first half of 2025, visits from India increased 31.4% to 75,893, while China rose 42.3% to 46,755.

Saudi Arabia recorded 26,910 visits, an increase of 20.8%.

The data indicates that Georgia’s tourism market is not dependent on one geographic region.

Tbilisi Remains the Core Hospitality Hub

The hospitality infrastructure is heavily concentrated around Tbilisi and Batumi.

The exhibition organiser, citing Georgia’s National Statistics Office, reports 2,955 operating hotels and 809 other short-term accommodation facilities as of December 2024.

Tbilisi accounted for 1,151 hotels, while Adjara had 462 and Imereti had 310.

The same source reports that Georgia had 9,826 registered restaurants, cafés and bars in 2025. It also notes that approximately 1,100 new catering establishments opened by the end of 2024.

What This Means for Travellers

For global travellers, HoReCA Expo Georgia 2026 provides an opportunity to experience Tbilisi during a period of strong international tourism activity.

Business visitors can combine the three-day exhibition with sightseeing in Tbilisi.

Those staying longer can travel towards Kakheti, Mtskheta-Mtianeti, Imereti or Adjara.

The country’s visitor statistics show growing demand from Europe, India, China, Israel and Gulf markets.

The event therefore arrives at an important moment for Georgia’s hospitality industry.

Most importantly, travellers should distinguish between confirmed exhibition statistics and Georgia-wide tourism statistics.

The 19-country figure belongs to the 2026 exhibition.

The country-by-country visitor numbers belong to Georgia’s national tourism statistics.

The full 19-country HoReCA exhibitor list should be checked once the organiser publishes it closer to the October event.

Conclusion

HoReCA Expo Georgia 2026 is set to give Tbilisi a major international hospitality spotlight from 5 to 7 October. With 250 companies and participation from 19 countries, the event reflects Georgia’s growing position in regional tourism and hospitality. Meanwhile, rising visitor numbers from Europe, Asia and the Middle East are creating new travel opportunities across the country. For travellers, Tbilisi can serve as both a business destination and a gateway to Georgia’s cultural, culinary and scenic experiences. Therefore, visitors attending HoReCA Expo Georgia 2026 can combine business with leisure while discovering why Georgia continues to attract a growing global audience.