Emirates Boosts Dubai Tourism With Free Attraction Passes And Premium Traveller Benefits

As part of its winter promotion to Dubai, Emirates offers eligible travelers free passes valued at 535 UAE Dirhams to some of the city’s biggest attractions. Travelers can also take advantage of discounted airline tickets, and flexible booking and changes to existing bookings. As part of the promotion, Emirates frequent fliers can earn tier status points. Emirates wants to reward travelers for their loyalty, offering benefits such as discounts and free attractions.

The offer is available for eligible return trips to Dubai booked between 21 September and 11 October 2026 for travel between 24 September and 13 December 2026. Travellers from all cabin classes can benefit from the package, subject to applicable terms and conditions.

Emirates Offers Free Dubai Experiences To Enhance Visitor Journeys

The new Emirates campaign combines air travel with memorable Dubai experiences by providing complimentary access to some of the city’s leading attractions. Eligible passengers can receive a free attraction bundle valued at Dh535, adding greater value to their Dubai holiday plans.

The package includes entry to Atlantis Aquaventure Waterpark, one of Dubai’s most popular water-based attractions, along with access to Lost World Aquarium. Travellers can also enjoy a Dubai City Sightseeing hop-on hop-off bus tour, allowing them to explore key landmarks at their own pace.

The sightseeing bus service connects visitors with several major locations across Dubai, including iconic attractions such as Burj Khalifa and the historic Al Fahidi district. The experience gives tourists more flexibility to discover the city’s modern landmarks, cultural areas and entertainment destinations during their stay.

Dubai Tourism Receives Strong Support Through Winter Travel Campaign

The Emirates initiative highlights Dubai’s continued focus on creating attractive travel experiences for international visitors. By combining flights, attractions and additional benefits, the campaign aims to make Dubai holidays more convenient and rewarding.

The winter season remains an important period for Dubai tourism as travellers seek destinations offering favourable weather, entertainment options and diverse experiences. Emirates’ campaign supports this demand by providing visitors with opportunities to explore attractions while receiving added value from their travel bookings.

The attraction package is designed to encourage visitors to spend more time discovering Dubai beyond traditional sightseeing. From adventure experiences to cultural exploration, the benefits connect travellers with different aspects of the destination.

My Emirates Pass Adds More Savings Across The UAE

Alongside complimentary attractions, Emirates passengers can access additional savings through My Emirates Pass. The programme allows travellers to receive discounts at participating outlets across the UAE by presenting a physical or digital Emirates boarding pass together with valid identification.

The benefits are available at a wide range of businesses, including retail stores, restaurants, spas, entertainment venues and other lifestyle outlets.

My Emirates Pass operates throughout the year, with additional seasonal offers introduced during selected periods. This gives visitors more opportunities to save money while experiencing Dubai’s shopping, dining and leisure activities.

Dubai Experience Platform Helps Travellers Build Custom Holidays

Emirates is also supporting travellers through the Dubai Experience platform, which allows visitors to organise different parts of their holiday in one place.

The platform provides access to a wide range of travel options, including hotels, restaurants, attractions, excursions and tours. Travellers can create customised itineraries based on their interests, schedules and budgets.

With hundreds of activities available, visitors can design personalised Dubai experiences that combine sightseeing, entertainment, dining and cultural activities.

Flexible Travel Benefits Provide Greater Booking Confidence

Emirates is adding more flexibility for passengers travelling to Dubai by offering enhanced booking benefits across all cabin classes.

Travellers can make unlimited free date changes, although any difference in fare may apply depending on the new travel date. The airline is also allowing customers to hold fares without payment for 24 hours, while reduced refund fees provide additional flexibility when travel plans change.

These options help travellers manage unexpected changes while planning international trips with greater confidence.

Travel Protection Adds Extra Security For International Visitors

Eligible travellers from 27 countries can also add Emirates’ Comprehensive Travel Cover when booking flights or later through the Manage Your Booking service.

The insurance package provides protection against several travel-related situations, including unlimited worldwide medical expenses, emergency evacuation, trip cancellation and baggage delays or loss.

The coverage also includes conflict protection, offering medical expense reimbursement of up to $25,000 and a free trip extension of up to 30 days.

By combining travel protection with flight benefits and destination experiences, Emirates is providing passengers with a broader travel package for Dubai visits.

Emirates Skywards Members Receive Additional Rewards

Emirates Skywards members can access further benefits while travelling to Dubai. Members can enjoy free Wi-Fi on flights and earn or redeem miles through participating outlets across the UAE.

Skywards Miles can be used at selected locations, including Dubai Duty Free, the Emirates Official Store and marhaba Airport Meet & Greet services.

Members registered with Skywards Everyday can also convert miles into cashback through participating retail, dining and ride-service partners.

Additional shopping benefits are available through Skywards Miles Mall, where members can use miles to purchase digital gift cards from selected brands, including Amazon AE, Deliveroo, Shukran, Apple and Nike.

Emirates Strengthens Dubai’s Global Tourism Appeal

Through free attraction access, exclusive discounts, flexible booking options and loyalty rewards, Emirates is creating a wider travel experience for visitors heading to Dubai.

Emirates gives eligible travelers free access worth Dh535 to over 35 world-class attractions in Dubai, as well as other discounts and promotions. Customers are given more ways to enjoy and explore Dubai this winter.

The campaign connects international travellers with Dubai’s attractions, entertainment, shopping and hospitality offerings while providing added value beyond air travel. As Dubai continues to expand its position as a leading global tourism destination, initiatives linking flights with unique experiences are helping visitors discover more of what the city offers.