Teddy Mountain Expands UAE Presence with Miral Partnership at Abu Dhabi Attractions

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Teddy Mountain expands its UAE presence through a new Miral partnership, bringing interactive Build A Buddy experiences to major Abu Dhabi attractions. Following the launch of its Middle East hub in 2025, the company is strengthening its regional footprint through personalised plush toys, licensed character outfits and family-focused visitor experiences.

Teddy Mountain Strengthens Middle East Expansion Through Miral Partnership

Teddy Mountain is expanding its presence in the United Arab Emirates through a partnership with Miral, introducing its interactive Build A Buddy concept across several major leisure and tourism attractions. The collaboration marks another step in the company’s regional growth following the establishment of its Middle East hub in 2025.

The company, which describes itself as the world’s largest wholesale supplier of interactive make-a-bear products and accessories, specialises in customisable plush toys that allow visitors to participate in creating their own souvenirs.

Through the collaboration, Build A Buddy has been introduced at SeaWorld Abu Dhabi, Warner Bros. World Abu Dhabi and Al Ain Zoo. These locations provide access to family audiences and tourists seeking interactive experiences alongside conventional entertainment and sightseeing.

The partnership also reflects the growing importance of personalised retail activities within the attractions industry, where operators increasingly seek experiences that encourage visitor participation and create memorable purchases.

Build A Buddy Experiences Expand Across Three UAE Attractions

The introduction of Build A Buddy at three major UAE attractions represents an important development for Teddy Mountain’s regional operations.

Rather than purchasing a completed soft toy, visitors can participate in the creation process by stuffing their chosen plush animal and selecting accessories or clothing.

This hands-on approach transforms a conventional souvenir purchase into an activity that families can enjoy together.

At SeaWorld Abu Dhabi, the concept complements an attraction centred on marine life and immersive entertainment. Warner Bros. World Abu Dhabi provides a character-driven environment, while Al Ain Zoo offers an established family destination with an emphasis on wildlife and education.

The presence of Build A Buddy across these venues demonstrates how interactive merchandise can be adapted to different attraction formats.

For tourism operators, such experiences can also provide an additional retail opportunity without requiring visitors to leave the attraction environment.

Warner Bros. World Abu Dhabi to Introduce Another Build A Buddy Location

Following the reported popularity of the existing installations, Miral is preparing to introduce another Build A Buddy location within Warner Bros. World Abu Dhabi.

The additional experience will be situated inside the park’s Flintstones store.

Visitors will be able to hand-stuff Dino-inspired plush toys, drawing on the familiar animated character associated with The Flintstones.

The development demonstrates how character-themed merchandise can become an interactive experience rather than remaining a conventional retail product.

By connecting the plush-making activity with the park’s entertainment themes, the attraction can offer visitors a more personalised souvenir experience.

The additional location also indicates Miral’s willingness to expand the concept within an existing attraction.

DC Superheroes and Looney Tunes Inspire New Licensed Merchandise

Teddy Mountain has also developed bespoke licensed outfits inspired by DC Superheroes featured at Warner Bros. World Abu Dhabi.

The clothing has been designed for use with Teddy Mountain’s existing make-a-bear plush toys, allowing visitors to personalise their creations with character-inspired costumes.

This approach combines the appeal of established entertainment franchises with the interactive nature of the Build A Buddy concept.

The company has additionally designed a new collection of Looney Tunes outfits, which it hopes to introduce at Warner Bros. World in early 2027.

However, the proposed launch remains an anticipated development rather than a confirmed availability date.

These product developments highlight the commercial potential of combining licensed entertainment merchandise with interactive retail experiences.

UAE Attractions Market Creates New Opportunities for Interactive Retail

Teddy Mountain’s expansion comes as the UAE continues to position itself as an international destination for leisure, tourism and family entertainment.

Abu Dhabi’s portfolio of theme parks, wildlife attractions and cultural destinations provides opportunities for businesses supplying products and services to the visitor economy.

For international attractions suppliers, partnerships with established regional operators can provide access to new audiences while supporting the development of destination-specific products.

Teddy Mountain’s collaboration with Miral illustrates this approach by integrating a specialist retail experience into existing tourism venues.

The company’s Middle East hub, launched in 2025, provides a regional foundation for developing partnerships and exploring further commercial opportunities.

Although no additional expansion agreements have been announced in the supplied information, the existing installations and planned Warner Bros. World addition indicate continued development within the UAE market.

Teddy Mountain’s partnership with Miral highlights the growing role of interactive merchandise in the UAE attractions industry. With Build A Buddy established across three destinations and further character-themed experiences planned, the collaboration strengthens Abu Dhabi’s family entertainment offering while creating opportunities for personalised tourism retail and regional business expansion.