Norse Atlantic ASA Appoints New Deputy CEO Kristin Berthelsen, Poised to Drive Sustainability and Accelerate Organizational Growth

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Norse Atlantic ASA has named Kristin Berthelsen new Deputy CEO, in order to strengthen the company’s environmental commitment and further support long-term growth. Berthelsen is uniquely qualified to lead the company through its evolution of business strategy and to continue to develop its innovative culture, with broad leadership experience at the company — most recently as its chief of staff and culture officer. Her appointment is timed to support Norse Atlantic’s ambitions of growing its global reach and development, defining its organization and brand values, and raising awareness of the group’s commitment to sustainability in aviation.

Renowned airline that transformed long-haul travel appoionts deputy CEO NORSE ATLANTIC ASA: Norse Atlantic ASA announces the appointment of Kristin Berthelsen as the Company’s Deputy C 2022 Norse Atlantic ASA (OSE: NAT) is pleased to announce that Kristin Berthelsen has been named the Company’s Deputy Chief Executive Officer (CEO). This strategic appointment will strengthen the company’s management team and support continuous growth in the face of a challenging worldwide aviation market.

Kristin Berthelsen Kristin Berthelsen has been a key member of Norse Atlantic’s executive leadership team since 2021, serving first as Chief of Staff and Culture Officer. In that position, she contributed to development of the structure of the company and formation of its’ special and lively spirit of the team. Norse Atlantic is being led by Berthelsen, which has earned the airline respect as an innovator in long-haul flying – bringing brand new, fuel-efficient aircraft to the market, so that passengers can pay less for their long-haul flights.

“Kristin has been integral to Norse Atlantic’s operational progress during our start-up and initial growth phase. Her leadership and strategic insights, combined with a deep commitment to our people and values, have shaped who we are today. I am pleased to welcome her as our new Deputy CEO,” says Bjørn Tore Larsen, the CEO and founder of Norse Atlantic.

Leadership Evolution and New Role

As Deputy CEO, Berthelsen will work closely with the CEO and other senior executives to further refine the airline’s business strategy, optimize organizational efficiency, and ensure the company’s continued success in the rapidly evolving airline industry. Her deep understanding of the company’s inner workings, paired with her extensive experience in driving organizational change, makes her a strong candidate to help guide Norse Atlantic toward achieving its long-term goals.

Her new role will also involve overseeing key aspects of the company’s operations to ensure alignment with its vision for future growth. This includes enhancing the company’s position in the global market by focusing on sustainable practices, operational excellence, and delivering a customer experience that aligns with the airline’s values of affordability, innovation, and quality.

Berthelsen’s Impact on Norse Atlantic’s Growth

Since its inception, Norse Atlantic ASA has been committed to disrupting the long-haul airline industry. By offering travelers access to modern, fuel-efficient aircraft and affordable fares, the airline has set itself apart from traditional long-haul carriers. Berthelsen’s leadership and her role in shaping the company’s internal culture have been integral to this success.

One of Berthelsen’s key achievements has been her ability to cultivate a work environment that is centered on innovation, collaboration, and continuous improvement. She has focused on building a team that is not only highly skilled but also aligned with the company’s mission of providing low-cost, long-haul travel while reducing the environmental impact of air travel.

Under her guidance, Norse Atlantic has been able to attract top talent and position itself as a leader in the airline industry. Berthelsen’s leadership has played a crucial role in establishing the company’s reputation as a modern, customer-centric airline that values both its employees and its passengers.

Focus on Sustainability and Long-Term Strategy

As the airline industry continues to evolve, sustainability has become a key focus for many companies, including Norse Atlantic. In her new role as Deputy CEO, Berthelsen will be instrumental in driving the airline’s sustainability initiatives. These efforts will be aimed at reducing the environmental impact of the airline’s operations while continuing to offer affordable travel options to passengers.

Berthelsen’s experience in organizational management and her commitment to sustainable practices make her the ideal leader to oversee these efforts. By focusing on efficiency and innovation, Norse Atlantic aims to continue reducing its carbon footprint while maintaining its reputation for affordable long-haul travel.

Additionally, Berthelsen will work closely with the CEO and other members of the leadership team to refine the company’s overall business strategy. This will include exploring new markets, enhancing operational efficiency, and developing innovative solutions that align with the company’s commitment to both sustainability and profitability.

Strengthening the Organizational Structure

Another area where Berthelsen will focus her efforts is strengthening Norse Atlantic’s organizational structure. Her expertise in building and maintaining a strong corporate culture will be key to ensuring that the company’s values are consistently reflected in every aspect of its operations.

By aligning the organization’s structure with its long-term goals, Berthelsen will help ensure that Norse Atlantic remains agile and responsive to the demands of the global aviation market. Her leadership will also be crucial in driving collaboration across different departments and regions, ensuring that the airline continues to operate seamlessly as it expands its reach.

Looking to the Future of Norse Atlantic ASA

As the Deputy CEO of Norse Atlantic, Berthelsen’s leadership will play a central role in the airline’s growth and future success. With her extensive experience in organizational leadership, culture development, and sustainability, she is poised to lead the company as it navigates the challenges and opportunities of the global aviation market.

Norse Atlantic ASAs long-term strategy will be to increase our geographic reach, further enhance our operational efficiency, along with delivering even more value for money through our superior long haul product. Sustainability will continue to be a cornerstone of the airline’s business strategy, with a continued focus to lower its emissions through the use of more fuel-efficient aircraft and technology.

“The recruitment of Kristin Berthelsen as Deputy CEO represents a milestone in the development of Norse Atlantic ASA. We have a strong platform to continue achieving our growth ambition and leading the long-haul airline space under her leadership. Berthelsen’s extensive knowledge of the industry coupled with her profound knowledge of the company’s culture and values positions her in the best possible position to contribute to the direction of Norse Atlantic.

“It is a privilege to continue the Norse Atlantic’s journey in this new role. I look forward to working with our dedicated team to deliver great experiences for our passengers and long-term value for our stakeholders,” says Berthelsen.

Deputy CEO Kristin Berthelsen has been named by Norse Atlantic ASA, and will be prioritizing the push for sustainability and enhanced company growth. Her demonstrated experience in culture and strategy development at TD and commitment to innovation, makes her the right leader for the airline as it enters an exciting new phase of growth and sustainable development globally.

While the air industry is changing, Norse Atlantic ASA is prepared for the new decade and with a focus on quality and sustainability. With Berthelsen in place at the head of its leadership group, the company is set for ongoing success in the competitive international aviation industry.