PROMPERÚ Positions Peru As A Digital-First Destination With National AI Travel Assistant

Peru is inviting international tourists to plan their upcoming trips through a more intelligent and user-friendly system which PROMPERÚ has developed for its official tourism website Peru.travel through an AI-powered virtual travel assistant that creates a conversational experience for trip planning. The tool positions Peru as the first country in South America to integrate an official AI travel assistant into its national tourism platform, underscoring the destination’s ambition to stay ahead of global digital trends.

The assistant developed through a partnership between Mindtrip and technology provider Mindtrip provides users with real-time custom recommendations based on official, current data maintained by Peru’s tourism authorities.

First AI travel assistant of its kind in South America

According to PROMPERÚ and Peru’s Ministry of Foreign Trade and Tourism (MINCETUR), the AI assistant is a key step in the country’s wider innovation and digital transformation strategy for tourism. Officials emphasise that Peru is the first Latin American country to deploy an official, globally accessible AI assistant for end-to-end trip planning on a national tourism portal. This move is presented as a way to reinforce Peru’s image as a safe, reliable and forward-thinking destination that understands how travellers now research and book their journeys online.

The launch event in Lima brought together government representatives, tourism businesses and media, who were able to test the platform and experience how the assistant responds to different travel profiles, from adventure seekers to culture lovers. Stakeholders were said to highlight the potential of the tool to connect Peru’s diverse regions with international audiences in a more targeted, data-driven way.

How the AI assistant works on Peru.travel

Integrated directly into Peru.travel, the AI Chat Assistant functions as a conversational guide that can answer questions, suggest routes and build itineraries tailored to each user’s interests, time and budget. Travellers can ask about classic icons such as Machu Picchu and the Sacred Valley, combine them with lesser-known coastal, Andean or Amazon destinations, and refine their plans in real time through a chat-style interface.

PROMPERÚ notes that the assistant is powered by advanced multilingual language models connected to trusted, constantly updated sources, which helps ensure that the information about attractions, transport, seasons and safety is both accurate and relevant. Data privacy standards have been highlighted as a priority, with the solution described as a secure SaaS integration that respects user data while enabling rich personalisation.

Designed to diversify demand and reveal hidden Peru

Beyond convenience, the virtual assistant is conceived as a strategic tool to spread tourism more evenly across the country, rather than concentrating demand only in a few hotspots. Using data analytics and user queries, the system can surface new routes, emerging destinations and authentic experiences that align with a traveller’s preferences but might not appear in a standard guidebook search.

PROMPERÚ and MINCETUR present this as a way to promote a more balanced distribution of visitors, opening up economic opportunities for communities in regions that have strong cultural, nature or gastronomy offerings but lower international visibility. The assistant can suggest, for example, combining iconic Inca heritage with coastal gastronomy circuits, highland trekking, or immersive stays in Amazonian lodges, encouraging longer stays and more diverse spending patterns.

Aligning with global tourism trends

The launch of the AI assistant responds to a global context in which travellers are increasingly seeking seamless, digital-first planning tools that still feel personal and trustworthy. PROMPERÚ indicates that the solution has been designed to complement human expertise rather than replace it, channelling interest towards tour operators, hotels and local experiences showcased on Peru.travel.

Officials underline that by investing in artificial intelligence and data-driven promotion, Peru aims to compete not only on its natural and cultural riches, but also on the quality of the digital experience it offers before visitors even board a flight. The assistant is currently in an initial phase, and PROMPERÚ plans to roll out further enhancements, new languages and richer content in line with evolving traveller expectations and market insights.

A new way to begin a journey through Peru

The new AI assistant on Peru.travel enables international visitors to easily create their ideal travel plans through Peru’s deserts and mountains and rainforests and energetic urban areas. The Peru-based organization PROMPERÚ intends to create a travel tool which uses modern technologies and traditional Peruvian storytelling methods to improve travel organization while creating more authentic travel experiences across all Peruvian destinations. The agency considers the assistant to be an ongoing invitation which enables travelers to enter the portal multiple times for planning their trip and discovering new parts of the country before their actual visit.