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United States Stands Firm With Mexico And More In Fueling Canada Tourism With A Record Surge In Tourist Arrivals In Toronto This Year

United States stands firm with Mexico and more in fueling Canada tourism with a record surge in tourist arrivals in Toronto this year, as strong travel demand, growing international connectivity and diverse city experiences attract millions of visitors. The US remains Toronto’s leading source market with more than one million arrivals in the first seven months of 2026, while Mexico and Brazil deliver rapid growth momentum. Improved air links, cultural connections, business travel and Toronto’s global attractions are helping strengthen visitor flows from the Americas, positioning the city as a major tourism hub and driving continued expansion in Canada’s international travel sector.

United States: Toronto’s Tourism Powerhouse Driving More Than One Million Arrivals In 2026

The United States continues to dominate Toronto’s international tourism landscape, serving as the city’s most important visitor market in 2026. Between January and July 2026, Toronto Pearson International Airport welcomed 1,042,737 US arrivals, more than any other international market. The journey throughout the year reflected a powerful seasonal recovery, with arrivals rising from 84,675 visitors in January to a peak of 237,055 visitors in July as summer travel demand accelerated.

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MonthUS Tourist Arrivals To Toronto PearsonMonth-Over-Month ChangeYear-Over-Year Change
January84,675-37.1%-2.0%
February86,318+1.9%+5.4%
March112,377+30.2%-1.7%
April144,521+28.6%+16.2%
May159,263+10.2%+1.7%
June218,528+37.2%+2.2%
July237,055+8.5%+5.6%
Total1,042,737Average YoY: +3.1%

The strength of the US market comes from Toronto’s ability to offer a complete urban travel experience. American visitors are drawn to the city’s iconic landmarks, waterfront attractions, entertainment districts, sports events, shopping experiences and diverse neighbourhoods that reflect cultures from around the world. Toronto’s proximity to the United States, frequent air connections and strong business and leisure links continue to make it one of the easiest international city destinations for American travellers. With more than one million arrivals in seven months, the US market remains the foundation of Toronto’s tourism success story.

Mexico: Fast-Rising Latin American Market Bringing New Momentum To Toronto Tourism

Mexico is emerging as one of Toronto’s fastest-growing tourism markets in 2026, with Mexican travellers increasingly choosing Canada’s largest city for leisure, cultural experiences, business opportunities and visits to friends and family. Between January and July 2026, Toronto welcomed 67,793 visitors from Mexico, achieving an impressive 19.0% average year-over-year growth.

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MonthMexican Tourist Arrivals To TorontoMonth-Over-Month ChangeYear-Over-Year Change
January6,758-44.2%+23.8%
February5,332-21.1%+17.3%
March8,914+67.2%+43.6%
April11,588+30.0%+3.2%
May9,405-18.8%+23.2%
June11,371+20.9%+11.4%
July14,425+26.9%+13.2%
Total67,793Average YoY: +19.0%

Mexico’s growth story is being driven by stronger travel connections, rising international mobility and Toronto’s appeal as a multicultural destination where visitors can experience global cuisine, entertainment, shopping and urban adventures. The strongest performance came in March, when arrivals surged 43.6% year-over-year, while July became the biggest month with 14,425 visitors.

Toronto’s strong Mexican-Canadian community also plays an important role in strengthening travel flows, creating deeper cultural links between both destinations. From festivals and neighbourhood experiences to education and business connections, Toronto offers Mexican travellers a familiar yet globally diverse environment. With nearly 68,000 arrivals in seven months, Mexico is becoming a key market helping Toronto expand its international tourism reach.

Brazil: South American Travel Market Accelerates Toronto’s Global Tourism Appeal

Brazil is becoming one of Toronto’s most promising long-haul tourism markets, with Brazilian travellers showing growing interest in the city’s multicultural lifestyle, entertainment, business opportunities and Canadian experiences. Between January and July 2026, Toronto recorded 33,910 arrivals from Brazil, with the market achieving an average 18.8% year-over-year growth.

MonthBrazilian Tourist Arrivals To TorontoMonth-Over-Month ChangeYear-Over-Year Change
January3,422-53.3%+36.1%
February3,662+7.0%+42.3%
March2,952-19.4%+16.3%
April3,831+29.8%+7.6%
May5,574+45.5%+13.7%
June6,528+17.1%+6.5%
July7,941+21.6%+9.5%
Total33,910Average YoY: +18.8%

Brazil maintained positive year-over-year growth throughout every month of the January–July period, showing consistent demand from one of South America’s largest travel markets. The strongest annual increase came in February with 42.3% growth, while July recorded the highest arrival volume at 7,941 visitors.

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Brazilian travellers are increasingly attracted to Toronto’s international character, where they can explore world-class restaurants, cultural events, shopping districts, sports attractions and vibrant communities. The city’s Brazilian population, strong aviation links and position as a gateway to wider Canadian experiences are further supporting this growth.

With more than 33,000 arrivals in seven months, Brazil is strengthening its role as a valuable contributor to Toronto’s tourism expansion and helping the city attract a broader global audience.

Americas Markets Strengthen Toronto’s Tourism Future In 2026

The United States, Mexico and Brazil are becoming major forces behind Toronto’s tourism growth in 2026. The US market continues to provide unmatched visitor volume, while Mexico and Brazil are delivering stronger growth momentum and helping diversify Toronto’s international tourism base. Together, these three markets generated 1,144,440 arrivals between January and July 2026, demonstrating the powerful role of Americas-based travellers in supporting the city’s visitor economy.

As Toronto continues expanding its global reputation through culture, entertainment, business travel, gastronomy and major events, these markets are expected to remain central to the city’s tourism success. The combination of strong connectivity, diverse experiences and growing international demand is positioning Toronto as one of North America’s leading urban destinations in 2026.

United States stands firm with Mexico and more in fueling Canada tourism with a record surge in tourist arrivals in Toronto this year, driven by strong connectivity, rising travel demand and growing interest in the city’s cultural, business and leisure experiences.

In conclusion, United States stands firm with Mexico and more in fueling Canada tourism with a record surge in tourist arrivals in Toronto this year, as powerful visitor demand, strong international connections and the city’s diverse attractions continue to drive growth. While the US remains the largest contributor with more than one million arrivals, Mexico and Brazil are adding new momentum through rising travel interest and expanding links with Toronto. The continued strength of these markets highlights Toronto’s position as a leading global destination, supported by multicultural experiences, business opportunities, entertainment and world-class urban attractions that keep attracting travellers from across the Americas and beyond.

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