Taiwan Enhances US Travel Connections With New Tourism Strategy

As Taiwan tourism targets more American visitors by collaborating with the industry, boosting air links and developing new travel products, the destination is stepping up its foothold in the US. The Taiwan Tourism Administration (TTA) is implementing a three-city workshop programme across New York, Chicago and Los Angeles to work with travel trade.

The workshops assembled Taiwanese airlines, hotels, travel agents and tourism officials with members of the US travel industry. The effort was the first visit to the Midwest tourism market by Taiwan in seven years and also a sign of increasing opportunities from the US market.

Taiwan Uses Strong Air Connectivity to Attract More American Travellers

Taiwan’s tourism growth is supported by expanding international flight connections. More than 200 weekly round-trip flights currently connect Taiwan with 13 major cities across North America.

This network provides easier access for first-time visitors, transit travellers and returning guests. Major US gateways continue to play an important role in connecting American travellers with Taiwan’s cities, landscapes and cultural attractions.

For travellers planning a trip from the United States, direct flight availability can help reduce travel complexity. Visitors can explore:

• Taipei for night markets, museums and urban experiences
• Alishan for mountain scenery and tea culture
• Sun Moon Lake for nature and cycling experiences
• Tainan for historic sites and traditional food
• Hualien and Taiwan’s eastern regions for outdoor adventures

The increased focus on repeat visitors reflects changing travel patterns. Many international travellers are now looking beyond first-visit attractions and seeking deeper cultural experiences.

Taiwan Promotes Repeat Visits With Diverse Travel Experiences

The Taiwan Tourism Administration is focusing on attracting returning travellers, business visitors and MICE groups through targeted tourism programmes.

Repeat visitors accounted for 42.25% of Taiwan’s international arrivals in 2025, reaching a level similar to the pre-pandemic period in 2019. This indicates strong interest among travellers who want to discover more of the destination after their first visit.

Taiwan is promoting programmes designed to encourage visitors to return with family members, friends and travel companions. The destination is also encouraging business travellers attending meetings and events to extend their stays for leisure activities.

For international visitors, Taiwan offers experiences beyond traditional sightseeing. Travellers can explore:

• Indigenous cultural traditions
• Local food markets
• Mountain rail journeys
• Wellness experiences
• Festivals and performing arts
• Coastal landscapes

The destination’s 24-hour lifestyle is also being promoted as a key attraction. Night markets, late-night dining options and convenient transport services allow visitors to experience Taiwan throughout the day.

Travel Guide for US Visitors Planning a Taiwan Holiday

American travellers visiting Taiwan should prepare for a smooth journey by considering several practical points before departure.

Before travelling:

• Check passport validity requirements before booking flights.
• Confirm entry rules through official Taiwan government travel resources.
• Arrange suitable travel insurance.
• Plan transport options between airports, cities and attractions.

During the visit:

• Use Taiwan’s efficient public transport network, including high-speed rail and metro services.
• Carry some local currency for smaller purchases.
• Respect local customs at temples and cultural sites.
• Explore regional destinations beyond Taipei for a wider experience.

Taiwan is known for its combination of modern cities, natural landscapes and cultural heritage. Travellers can combine urban exploration with mountain escapes, food tourism and local community experiences in one journey.

Workshops Highlight Taiwan’s Cultural and Tourism Potential

The participants from the U.S. workshop were all travel representatives for the state of New York. They learned about Taiwanese culture through tourism presentations and traditional performances.

Other elements of the programme included access to Taiwanese opera, cultural demonstrations and an introduction to Alishan tea experiences. These activities provided an insight into Taiwan’s cultural wealth and enabled travel professionals to tailor visits for customers.

The workshops enhanced the collaboration between the Taiwanese suppliers and the US travel businesses. During the workshops, airlines, hotels, and tourist operators had the chance to talk about travel experiences and packages to the US from Taiwan.

Through sustained efforts to promote international tourism, Taiwan is committed to becoming a travel destination that is safe, accessible and culturally vibrant.

The three-city US tourism workshop series is part of Taiwan’s overall plan to reconnect with the world and to attract more days of stay from target overseas markets.