Seceda in the Dolomites Introduces Five Euro Charge for Over-tourism: Farmers Take Action to Protect Natural Beauty

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The breathtaking beauty of the Dolomites, particularly the famed Seceda in Val Gardena, has long drawn visitors from all over the world. With its dramatic 2,519-metre-high mountain face, picturesque huts, and panoramic views, it has become a top spot for skiing in winter and hiking in summer. But as is becoming increasingly common in Europe, the area has been struggling with the effects of overtourism—too many visitors, damaging the very charm that made it famous.

To counter the rising issue, local farmers in Seceda have taken matters into their own hands, introducing a €5 charge for tourists passing through newly installed turnstiles. While this charge is a small one, it reflects a growing frustration from residents and business owners over the excessive crowds and their negative impact on the area.

A Growing Challenge for the Dolomites

The Dolomites are one of Italy’s most popular tourist destinations, with Seceda becoming a favorite for those seeking the perfect photo or panoramic view. However, this influx of visitors has brought about issues with overcrowding, disrespect for the environment, and disruptions to local life. Tourists, many seeking an idyllic snapshot for social media, have caused wear and tear on the area’s natural landscapes.

In response, Carlo Zanella, President of the Alto Adige Alpine Club, pointed out that the rise in visitors has led to irresponsible behavior, with some travelers arriving unprepared, carrying inappropriate gear like flip-flops and sun umbrellas. He highlighted cases where tourists were stranded because they did not check cable car schedules, showcasing how a lack of awareness has worsened the tourism problem.

The €5 charge was introduced by farmers like Georg Rabanser, who owns land on Seceda, as a measure to limit the impact of tourists crossing private land. It’s an attempt to remind visitors of the true value of the natural surroundings they are visiting and encourage them to respect the area. For these farmers, it’s not about the money but about making a statement and calling attention to the overwhelming burden of mass tourism on their community.

Impact on Local Economy and Business Travel

While the €5 charge may seem modest, it represents a broader effort to maintain balance between tourism and local culture. As Italy has seen an increase in foreign tourism—with Rome alone experiencing a 5% increase in visitors in 2024—the effects are being felt in rural and natural areas as well. Seceda, along with other areas of the Dolomites, has faced pressure from overtourism, leading to the introduction of such charges as a means of both preserving local heritage and encouraging sustainable travel.

For local businesses and communities, overtourism poses a double-edged sword. While the tourism industry supports many jobs in the area, there are rising costs associated with maintaining infrastructure, waste management, and the environmental degradation caused by excessive foot traffic. As for business travelers, such measures indicate a shift toward more sustainable and mindful tourism, suggesting that future visits will need to be planned with greater awareness and respect for the environment.

Local entrepreneurs, hoteliers, and tour operators are increasingly pushing for tourism to focus on long-term sustainability, shifting from seasonal tourism to a more year-round approach. These efforts are also expected to positively impact businesses by reducing the negative effects of high-season overcrowding.

Seceda’s Appeal to Tourists: A Call for Respect

The introduction of a fee has sparked a conversation about how tourists engage with natural spaces, especially iconic destinations like Seceda. Many visitors travel to Seceda for its unique ability to offer a view that some describe as “like a different planet.” With its serene atmosphere and awe-inspiring vistas, the Dolomites have become synonymous with picturesque hiking, skiing, and photography experiences.

However, as Georg Rabanser has pointed out, the introduction of the charge is not just about finances but a “cry for help”. Rabanser, like other local farmers, has witnessed firsthand how tourists often neglect their responsibilities, leaving behind rubbish and trampling over delicate ecosystems. The new turnstiles and charge aim to remind visitors that they are guests in a fragile environment and that their actions have consequences.

Furthermore, the increased number of influencers traveling to Seceda with the aim of capturing viral photos has contributed to the problem. These individuals, often unprepared for the challenges of mountain terrain, create disturbances and are seen by some locals as a source of disruption rather than as responsible travelers.

Quick Tips for Sustainable Travel to Seceda and the Dolomites

• Respect Local Rules: Before visiting Seceda or similar areas, research local travel guidelines and understand how your actions affect the community.
• Pack Smart: Always bring appropriate gear when hiking or exploring natural sites—sturdy shoes, weather-appropriate clothing, and sufficient water are essential for a safe journey.
• Avoid Peak Times: If possible, visit off-peak times to avoid overcrowding and enjoy a more peaceful experience.
• Clean Up After Yourself: Be mindful of waste and carry out everything you bring in, leaving the environment as you found it.
• Support Local: Choose locally owned accommodations, restaurants, and businesses to contribute to the local economy.

Conclusion: A Shift Toward Mindful Tourism

The €5 charge introduced by farmers in Seceda is not just about managing crowds but making a statement about responsible tourism. With overcrowding becoming a significant issue in many of Europe’s most iconic destinations, the call for change is growing louder. Local businesses, farmers, and residents of Seceda have highlighted that sustainable tourism isn’t just a trend—it’s a necessity for the long-term survival of these beautiful natural spots.

For tourists, this is a reminder that their choices and behaviors can significantly impact the places they visit. Moving forward, tourists and business travelers alike must adopt a more respectful and sustainable approach to travel, ensuring that future generations can continue to enjoy the wonders of Seceda and the Dolomites without compromising the area’s integrity.