New Zealand Tourism Gains a Fresh Luxury Accommodation Addition as voco Queenstown Opens With 227 Upgraded Guest Rooms, Signature Brand Experiences, Innovative Dining Spaces and Prime Access to Alpine Adventures

Written By: Subhankar Chakraborty

Subhankar Chakraborty

I'm a content writer with a strong foundation in psychology and a passion for the travel and hospitality industry. Beyond timely reporting and contemporary narratives I bring a unique perspective to content creation, crafting stories that not only inform but also connect with readers on a deeper emotional level. I combine meticulous research, accuracy and compelling storytelling to deliver authentic, engaging and insightful content for a global audience.

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July 22, 2026 1:36 PM

New Zealand’s hospitality landscape has gained a new Luxury accommodation option with the opening of voco Queenstown, following the transformation of the former Holiday Inn Express & Suites Queenstown into the premium upscale voco brand. The newly repositioned property has been introduced with 227 upgraded guest rooms and suites, redesigned public spaces, enhanced dining facilities and a central location offering access to Queenstown’s lakefront attractions and alpine experiences.

The hotel conversion has been completed through a collaboration between IHG Hotels & Resorts, Pro-invest Group and Connect Hospitality. The repositioning was developed to align the property with the voco brand’s premium hospitality standards while responding to continued demand for quality accommodation in one of New Zealand’s most recognised visitor destinations.

voco Queenstown Strengthens New Zealand Luxury Hospitality Offering

The arrival of voco Queenstown represents an important addition to the New Zealand hospitality sector, bringing the global voco brand’s approach to a destination known for its natural landscapes, adventure experiences and year-round visitor appeal.

The property has been repositioned from its previous Holiday Inn Express & Suites identity into a more elevated accommodation concept. The transformation has been focused on delivering a refreshed guest experience through upgraded interiors, redesigned social spaces and distinctive brand elements.

The opening marks the second voco hotel launch in New Zealand following the brand’s introduction in Auckland. The expansion strengthens the presence of the voco portfolio within the country’s accommodation market and provides travellers with another Luxury stay option in Queenstown.

The hotel has been designed around the needs of modern travellers seeking comfort, convenience and memorable experiences. The upgraded facilities combine contemporary hospitality features with design influences inspired by the surrounding alpine environment.

The refurbishment has included improvements across the hotel’s 227 guestrooms and suites, creating refreshed accommodation spaces for visitors exploring Queenstown. Public areas have also been transformed, with particular attention given to the lobby, food and beverage facilities and guest social areas.

Refurbished Spaces Bring Signature voco Experiences and New Dining Concepts

A major part of the hotel transformation has been the redesign of the lobby area. The space has been enhanced with fireplaces, voco’s signature scent and a specially curated playlist, creating a distinctive atmosphere for arriving guests.

The refreshed interiors have been complemented by new artwork and textured wall finishes throughout the corridors. These design elements have been developed to reflect the alpine surroundings of Queenstown while adding character to the overall guest journey.

The Luxury hospitality experience at voco Queenstown has also been strengthened through the introduction of Mozzarella & Co., a new restaurant and bar concept located within the property.

The dining venue has been created around a Mediterranean-meets-South Island theme, bringing together regional influences and contemporary culinary experiences. The restaurant features a show kitchen, a wood-fired pizza oven, an in-house bakery and a chef’s table experience.

Additional guest facilities include outdoor terrace and lounge areas centred around firepits, providing spaces where visitors can relax and enjoy the destination’s natural surroundings. A private dining room has also been added, offering accommodation for groups of up to 14 guests.

These hospitality enhancements have positioned voco Queenstown as a destination-focused hotel where accommodation, dining and social experiences are combined within a single property.

Central Queenstown Location Connects Guests With Alpine Adventures

voco Queenstown has been positioned on the corner of Stanley and Sydney Streets, placing guests within walking distance of the lakefront and key attractions across the town centre.

The hotel’s central location provides convenient access to Queenstown’s visitor experiences while also supporting travellers seeking outdoor adventures across the wider region. Onsite parking facilities have been made available for guests arriving by road.

The property’s location also provides a base for visitors travelling to nearby ski destinations, including Coronet Peak, The Remarkables and Cardrona. These alpine areas remain among the key attractions for travellers seeking winter experiences in New Zealand.

Beyond skiing and mountain activities, guests staying at voco Queenstown can also use the property as a starting point for exploring wider regional attractions, including day trips to Milford Sound.

The opening of voco Queenstown highlights the continued development of premium accommodation options within New Zealand’s tourism destinations. Through its upgraded rooms, enhanced dining spaces and refreshed guest facilities, the property has been introduced as a Luxury hospitality offering designed around comfort, design and destination connectivity.

With its central position, alpine surroundings and expanded facilities, voco Queenstown adds a new dimension to Queenstown’s accommodation market while strengthening New Zealand’s appeal for travellers seeking distinctive hospitality experiences.