Sharjah Collection Strengthens UAE Travel Experience With New Hotel Management: Get the Details Here

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July 4, 2026 5:12 PM |

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Sharjah Investment and Development Authority, also referred to as Shurooq, is currently working with Minor Hotels on a strategic cooperation whereby the company will manage the Sharjah Collection of resorts which consist of seven eco-retreats found in Sharjah of the United Arab Emirates. This has increased Sharjah’s competitive edge in the tourism market both regionally and globally. This cooperation has come to be as part of the overall strategy of Sharjah in the area of tourism.

Sharjah Collection Strengthens Nature and Heritage Tourism in UAE

The Sharjah Collection consists of seven boutique properties located across desert, coastal, mountain and heritage environments in Sharjah. These include Al Badayer Retreat, Al Faya Retreat, Kingfisher Retreat, Moon Retreat, Najd Al Meqsar, Al Rayaheen Retreat and Nomad.

Together, the properties offer more than 150 accommodation units designed to support eco-tourism, cultural travel and nature-based hospitality experiences in the United Arab Emirates.

This portfolio positions Sharjah as a key destination for experiential tourism within the UAE, complementing larger tourism hubs such as Dubai and Abu Dhabi.

International Hospitality Operator Expands Presence in Middle East Tourism Market

Minor Hotels, a global hospitality operator headquartered in Bangkok, Thailand, manages more than 640 hotels and resorts across 66 countries. The company operates internationally recognised brands across Asia, Europe, Africa and the Middle East.

The management agreement in Sharjah expands Minor Hotels’ footprint in the UAE tourism sector, reinforcing its presence in one of the fastest-growing travel markets in the Middle East.

This partnership enhances Sharjah’s ability to attract international tourists from Europe, Asia-Pacific and GCC countries seeking nature-focused and cultural travel experiences.

Impact on Tourism and Travel Experience in Sharjah

The management partnership is expected to improve the overall visitor experience across Sharjah’s tourism destinations. The Sharjah Collection is designed to offer immersive stays that connect travellers with the emirate’s natural landscapes and cultural heritage.

Tourists visiting Sharjah increasingly seek alternatives to urban tourism in the UAE, focusing on desert retreats, coastal escapes and heritage sites. The expansion of professionally managed eco-tourism properties supports this growing demand.

Improved hospitality standards and international management expertise are expected to enhance service quality, accessibility and global visibility of Sharjah’s tourism offerings.

Sustainable Tourism Development Strengthens Sharjah’s Global Position

Sustainability is a key pillar of Sharjah’s tourism development strategy. The Sharjah Collection is designed to promote environmentally responsible tourism while preserving the cultural and natural identity of each location.

The integration of sustainable tourism practices aligns Sharjah with global tourism trends in destinations such as Oman, Jordan, Costa Rica and New Zealand, where eco-tourism plays a central role in travel development.

For international tourists, this enhances the appeal of Sharjah as a destination offering low-impact, experience-driven travel within the United Arab Emirates.

Diversified Tourism Locations Enhance Visitor Experience

The Sharjah Collection spans multiple geographic environments, including desert landscapes, coastal areas, mountain regions and historic villages. This diversity allows visitors to experience different aspects of Sharjah within a single destination framework.

Desert retreats such as Al Badayer and Al Faya offer immersive desert tourism experiences, while Kingfisher Retreat provides coastal eco-tourism access. Heritage properties such as Al Rayaheen and Najd Al Meqsar highlight Sharjah’s cultural and historical identity.

This diversification strengthens Sharjah’s tourism appeal for both regional and international travellers seeking varied travel experiences.

UAE Tourism Sector Benefits From Integrated Hospitality Expansion

The partnership contributes to the broader development of the UAE tourism sector, which continues to expand across Dubai, Abu Dhabi and Sharjah. Each emirate plays a distinct role in the national tourism strategy, with Sharjah focusing on cultural, heritage and eco-tourism development.

Improved hospitality management across the Sharjah Collection enhances the UAE’s competitiveness as a global tourism destination, attracting visitors from Europe, Asia, Africa and the Americas.

This integrated approach supports increased tourism flows across the country and strengthens the UAE’s position in the international travel market.

Regional Tourism Growth Supported by International Collaboration

The collaboration between Shurooq and Minor Hotels reflects a broader trend of international partnerships in the Middle East tourism sector. Global hospitality operators are increasingly investing in regional tourism projects to meet rising demand for luxury, cultural and nature-based travel experiences.

Sharjah benefits from this trend by integrating global operational expertise with local cultural identity, creating a unique tourism offering within the UAE.

This supports long-term tourism growth and enhances Sharjah’s visibility in global travel markets.

Impact on Global Travel and Tourism Demand

The expansion of Sharjah’s eco-tourism portfolio is expected to attract increased international visitor arrivals, particularly from Europe, Asia-Pacific and neighbouring GCC countries.

Travellers are increasingly seeking authentic cultural experiences and nature-based tourism options, making Sharjah’s offerings highly relevant in the global tourism landscape.

The Sharjah Collection supports multi-destination travel itineraries within the UAE, where visitors combine stays in Dubai, Abu Dhabi and Sharjah.

Future Outlook for Sharjah Tourism Sector

Sharjah’s tourism sector is expected to continue expanding as demand grows for sustainable and cultural travel experiences in the Middle East. The integration of international hospitality management will support improved service quality and global competitiveness. The Sharjah Collection is positioned to become a key component of the emirate’s tourism strategy, supporting long-term visitor growth and diversification of tourism offerings.