Costa Rica Strengthens European Tourism Appeal With Massive Paris Campaign Celebrating Biodiversity and Unique Experiences: All You Need to Know

Costa Rica is strengthening its presence in the European travel market through an ambitious tourism promotion campaign in Paris, using 830 outdoor advertising displays to showcase the country’s landscapes, biodiversity and unique travel experiences. The initiative aims to inspire French and international travellers by highlighting Costa Rica’s rainforests, waterfalls, beaches, adventure activities and wellness-focused escapes.

The campaign forms part of Costa Rica’s wider strategy to increase visibility among priority European audiences and position the country as a destination built around nature, sustainability and meaningful travel experiences. The promotion was launched alongside Costa Rica’s participation at the IFTM Top Resa 2026 tourism trade event in Paris, where the country presented its tourism offerings to European travel professionals.

Through a combination of outdoor advertising, business networking and destination marketing, Costa Rica is creating a powerful invitation for travellers seeking immersive experiences beyond traditional holidays.

Why Costa Rica Chose Paris as a Gateway to European Travellers

Paris remains one of Europe’s most influential tourism and business centres, making it a strategic location for Costa Rica’s international promotion efforts. France represents one of Costa Rica’s key European visitor markets, with strong interest among travellers seeking nature-based, sustainable and adventure-focused holidays.

The campaign places Costa Rica directly in front of millions of potential travellers moving through major areas of the French capital. By combining large-scale visibility with participation at a leading tourism industry event, the country is targeting both holidaymakers and travel professionals.

Costa Rica’s presence in Paris reflects a broader effort to strengthen international recognition and encourage more visitors to discover its diverse regions.

830 Paris Displays Highlight Costa Rica’s Nature and Adventure Experiences

The centrepiece of the campaign is the installation of 830 promotional panels across four high-traffic areas of Paris. These displays feature imagery designed to communicate Costa Rica’s natural beauty, including waterfalls, forests, outdoor adventures and wellness experiences.

Rather than focusing only on traditional sightseeing, the campaign presents Costa Rica as a destination where travellers can reconnect with nature, experience local culture and enjoy transformative journeys.

The promotional message highlights several of Costa Rica’s strongest tourism assets:

Costa Rica has built a global reputation around responsible tourism, protected ecosystems and outdoor experiences. The Paris campaign reinforces this identity by presenting the country as a destination where nature remains at the heart of the visitor experience.

Costa Rica Showcases Diverse Destinations Beyond Traditional Beach Holidays

While Costa Rica is internationally recognised for its beaches, its tourism appeal extends far beyond coastal escapes. The country offers volcanic landscapes, wildlife reserves, indigenous culture, coffee regions and adventure activities across multiple destinations.

Arenal Volcano Region

The Arenal area remains one of Costa Rica’s most recognised destinations, attracting visitors with its volcanic scenery, hot springs, rainforest trails and outdoor activities.

Travellers can experience:

• Volcano viewpoints
• Thermal springs
• Wildlife observation
• Hiking routes
• Adventure sports

Manuel Antonio National Park

Located on the Pacific coast, Manuel Antonio combines tropical beaches with protected rainforest. The destination is known for wildlife encounters, including monkeys, sloths and diverse bird species.

Guanacaste Province

Guanacaste attracts travellers with its Pacific beaches, dry tropical forests and cultural experiences. The region is particularly popular among visitors seeking relaxation combined with outdoor exploration.

Caribbean Coast

Costa Rica’s Caribbean side offers a different atmosphere with vibrant communities, marine ecosystems and tropical landscapes.

Costa Rica Strengthens Its Position Among Sustainable Tourism Destinations

The Paris campaign also supports Costa Rica’s long-standing international image as a destination focused on sustainability and environmental protection.

The country has developed a tourism model based on preserving natural resources while creating economic opportunities through responsible travel.

Costa Rica’s tourism appeal is closely connected with:

• Protected national parks
• Biodiversity conservation
• Community-based experiences
• Sustainable accommodation options
• Nature-focused adventures

The destination continues attracting travellers who are increasingly interested in authentic experiences, environmental responsibility and meaningful connections with local communities.

IFTM Top Resa Provides Platform to Expand European Tourism Partnerships

Alongside the Paris advertising campaign, Costa Rica participated in IFTM Top Resa 2026, one of Europe’s major tourism industry gatherings. The country was represented by 14 tourism companies showcasing national travel products and strengthening commercial relationships with European partners.

The event allowed Costa Rican tourism businesses to connect with:

• Travel agencies
• Tour operators
• Tourism professionals
• European travel buyers

The combination of trade engagement and consumer advertising creates a dual approach, reaching both tourism professionals and future travellers.

France Remains a Strategic Market for Costa Rica Tourism Growth

France continues to hold an important position within Costa Rica’s European tourism strategy. The country has consistently promoted itself in France through campaigns, exhibitions and destination showcases.

Previous promotional activities have included digital campaigns, metro station advertising and tourism presentations designed to increase awareness among French travellers.

The latest Paris campaign expands this approach by bringing Costa Rica’s natural identity into everyday urban spaces.

What Travellers Can Expect From a Costa Rica Holiday

Costa Rica offers a wide range of experiences suitable for different traveller profiles.

The country’s combination of landscapes, wildlife and cultural experiences makes it one of Central America’s most distinctive tourism destinations.

Costa Rica’s Global Tourism Vision Moves Towards Experience-Based Travel

The latest Paris initiative reflects a broader shift in international tourism marketing. Travellers increasingly seek destinations that offer emotional connections, authentic experiences and opportunities to engage with nature.

Costa Rica’s campaign presents the country not only as a place to visit but as a destination where travellers can create lasting memories through exploration, wellbeing and discovery.

With stronger visibility in Europe, expanded industry partnerships and continued investment in destination promotion, Costa Rica is positioning itself for the next generation of global travellers.

Frequently Asked Questions

1. Why did Costa Rica launch a tourism campaign in Paris?

Costa Rica launched the campaign to increase destination awareness among French and European travellers and promote its nature, adventure and sustainable tourism experiences.

2. How many advertising displays are included in the Paris campaign?

The campaign includes 830 outdoor advertising panels placed in different high-traffic areas of Paris.

3. What type of tourism experiences does Costa Rica promote?

Costa Rica promotes rainforest adventures, beaches, wildlife experiences, waterfalls, wellness travel and sustainable tourism activities.

4. Why is France important for Costa Rica tourism?

France is one of Costa Rica’s important European visitor markets, making Paris a strategic location for tourism promotion.

5. Which Costa Rican destinations are popular with international visitors?

Popular destinations include the Arenal Volcano region, Manuel Antonio National Park, Guanacaste and the Caribbean coast.

6. Is Costa Rica suitable for sustainable travel?

Yes. Costa Rica is widely recognised for its protected natural areas, biodiversity conservation and nature-focused tourism experiences.

7. What makes Costa Rica different from other tropical destinations?

Costa Rica combines beaches, forests, volcanoes, wildlife and adventure activities, offering travellers a diverse experience beyond traditional coastal holidays.