Chiang Mai and more destinations in Thailand are putting stress on green travel and responsible tourism, as the country reshapes tourism around sustainability, communities and smarter travel choices.

Thailand accelerates green tourism as Chiang Mai, Krabi and other cities invest in low-carbon travel, sustainability and responsible visitor experiences.

Thailand expands domestic tourism with a new co-payment programme and discounted flights to encourage travel across Bangkok, Chiang Mai and Phuket.

Thailand tourism gains momentum through China partnerships supporting new flights smarter promotions and renewed confidence among Chinese travellers

Naipaporn Aom Panlamoke returns to Four Seasons Resort Chiang Mai as Director of Rooms to strengthen luxury hospitality and guest experiences.

Thailand expands wellness tourism with luxury healing experiences attracting GCC travellers to Bangkok, Phuket, Chiang Mai and beyond.

Thailand reshapes tourism in 2026 with high-value travel focus across Bangkok, Phuket and Chiang Mai to boost revenue, sustainability and longer stays

Thailand launches Grand Sale 2026 boosting shopping tourism in Bangkok, Phuket and Chiang Mai to attract high-spending global travellers.