Thailand targets 33 million visitors and THB2.7 trillion tourism revenue in 2026 with new flights, wellness travel and global events

The recovery of Thai tourism is becoming more robust as they are still receiving the highest number of visitors from China.

Thailand tourism records 17.36 million international arrivals in 2026, generating THB838.73 billion as key global markets drive recovery

China has emerged as the leading force behind Thailand’s tourism surge in 2026, with more than 2.65 million Chinese visitors helping the Kingdom welcome over sixteen million international tourists despite global travel challenges.