Taiwan MICE group arrives at Guam as tourism recovery continues

Monday, July 3, 2023

As recovery efforts ramp up in the tourism industry, the Guam Visitors Bureau (GVB) welcomed 250 travellers from Taiwan.

The travellers arrived on island as part of the Meetings, Incentives, Conventions & Exhibitions (MICE) segment.

GVB provided a greeting service for the vacationing MICE group with an appearance from Kiko the Ko’ko’ bird and also helped arrange optional tours.

Despite Typhoon Mawar impacting the island, the group chose to continue with their plans to visit Guam.

GVB President & CEO Carl T.C. Gutierrez welcomed the employees of Yung Shiu Insurance and hopes that they enjoy Guam as a destination during their time there.

While there is no direct service from Taiwan to Guam yet, charter flights continue to arrive every five days through July 30.

The flights are being operated by Starlux Airlines on an Airbus A321neo with about 177 passengers. A total of 24 charters could bring more than 4,000 Taiwanese visitors between April 1 – July 30.

GVB’s research data shows that Taiwan was Guam’s third largest market with more than 28,000 visitors that came to the island in Fiscal Year 2019.

They are the top spenders of Guam’s visitor markets, with prepaid and on-island expenditures reaching more than $2,000 per person.

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