Vietnamese Tourists Fully Embrace AI with Study Showing 99% Eager to Explore Personalized and Convenient Travel Solutions Powered by Technology

Published on August 19, 2025

Vietnamese tourists are rapidly embracing the future of travel, with an overwhelming 99% expressing a keen interest in personalized, technology-driven travel solutions, according to a recent study. This surge in enthusiasm can be attributed to the growing demand for convenience, efficiency, and tailored experiences that AI-powered tools offer. From seamless booking systems to customized itineraries, technology is reshaping how travelers approach their journeys. As AI continues to evolve, Vietnamese tourists are at the forefront, eager to explore new ways to enhance their travel experiences, making the shift towards tech-powered tourism not just a trend but a lasting transformation.

Artificial Intelligence Transforms Vietnamese Travel Plans: A New Era of Exploration

Artificial Intelligence (AI) is rapidly evolving into a key player in the travel sector, particularly for Vietnamese tourists who are embracing AI as an integral part of their future travel plans. A recent study by Booking.com reveals that 99% of Vietnamese consumers are eager to explore AI in their travel journeys, with 86% already familiar with the technology and a large portion of them ready to incorporate AI in their future trips.

The global AI sentiment report, which surveyed over 37,000 participants across 33 countries, highlights the growing interest in AI across various sectors, including tourism. Vietnamese travelers are no exception, with many looking forward to the convenience, personalized services, and innovative solutions AI can offer.

Vietnamese Travelers’ Enthusiasm for AI

Booking.com’s survey shows that nearly half of Vietnamese travelers (about 48%) can be categorized as AI enthusiasts. These individuals are fascinated by the technology’s potential to transform the travel industry. The desire for AI to simplify daily life, save time, enhance learning, and increase productivity fuels this optimism. Many tourists in Vietnam are excited by the opportunities AI offers, such as optimizing travel experiences, providing personalized itineraries, and offering real-time insights into local attractions.

In addition to AI enthusiasts, 28% of Vietnamese travelers consider themselves AI advocates. These individuals are particularly supportive of AI’s responsible and ethical use. They believe that AI can be a powerful tool to improve the travel experience, but they stress the importance of maintaining consumer trust. Many are calling for transparent and ethical AI development to avoid risks like privacy concerns and bias in recommendations.

Concerns and Caution Surrounding AI in Travel

Despite the excitement surrounding AI, some Vietnamese consumers remain cautious. According to the survey, 91% of Vietnamese participants have at least one concern about AI’s broader impact, reflecting a sense of uncertainty about the technology’s rapid advancement. Around 4% of respondents identify as AI cautious, expressing reservations about AI’s development. A smaller group, 2%, are outright AI skeptics, who question whether the technology can live up to the promises it makes.

Notably, 6% of respondents belong to the AI detractors group, resisting the widespread adoption of AI altogether. These individuals often feel that the human element should not be compromised by machines, especially when it comes to decision-making processes. This group’s concerns underline the need for the travel industry to approach AI integration carefully, ensuring that it complements human judgment rather than replacing it.

AI in Daily Vietnamese Life

AI has already permeated many aspects of Vietnamese travelers’ daily routines. The research reveals that a staggering 99% of respondents regularly use AI-powered search engines, while 92% rely on AI-driven recommendations for streaming services. Additionally, 95% engage with generative AI tools, indicating a deepening relationship with AI in various forms of entertainment and information gathering.

Despite these advancements, some travelers still find AI tools lacking in human empathy. About 27% of users feel that AI, while efficient, lacks the personal touch that comes with human interaction. This sentiment has created a divide in how AI is perceived, particularly when it comes to decision-making. Only 22% of Vietnamese travelers are comfortable with AI making decisions independently, while a larger portion remains hesitant, preferring human oversight in AI-generated recommendations.

The Future of AI in Travel: Opportunities and Benefits

As AI technology becomes more integrated into the Vietnamese travel experience, there are clear opportunities for its future role. One of the most significant trends emerging from the survey is the growing anticipation that autonomous trip planning will soon become the norm. A significant 58% of respondents believe that in the near future, travelers will be able to rely on AI to plan their entire trips—from booking flights to choosing accommodations and creating detailed itineraries.

Beyond convenience, which 80% of Vietnamese travelers acknowledge, AI is increasingly being seen as a tool to enhance the overall travel experience. Many travelers are excited by AI-generated recommendations that help avoid overcrowded destinations and peak travel times. This ability to personalize travel plans and reduce stress is helping AI to carve a niche in the tourism industry.

Social Responsibility and Sustainable Tourism

Vietnamese tourists are also becoming more socially conscious of their travel choices. The survey reveals that 76% of respondents are interested in using AI-powered tools that highlight experiences that benefit local communities. This growing interest in socially responsible tourism reflects a broader shift in travel habits, where tourists are seeking experiences that have a positive impact on the environment and local economies.

The demand for AI tools that promote sustainable travel is indicative of the evolving mindset among Vietnamese travelers. Many are looking for ways to enjoy unique travel experiences while contributing to the communities they visit in a meaningful way. This trend suggests that AI has the potential to drive positive change in tourism by fostering a more sustainable and socially responsible approach to travel.

A recent study reveals that 99% of Vietnamese tourists are eager to explore AI-driven travel solutions, highlighting the growing demand for personalized and convenient experiences. As technology continues to reshape tourism, Vietnamese travelers are embracing AI to streamline bookings, customize itineraries, and enhance their overall travel experience.

Conclusion

AI is rapidly transforming the travel experience for Vietnamese tourists, with vast potential to enhance convenience, personalization, and sustainability. While there are some concerns about the technology’s impact, the future looks bright as AI continues to evolve and integrate into everyday travel planning. With a focus on responsible usage, AI is poised to become a key element in shaping the future of tourism in Vietnam and beyond. As the tourism industry embraces AI, it will be crucial to strike a balance between technological advancement and maintaining the human touch that makes travel truly special.