Czechia Opens New Tourism Front In India As Hyderabad And Surat Drive Next Wave Of Outbound Travel Growth

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Czechia is expanding its tourism outreach in India by targeting two fast-growing regional markets, Hyderabad and Surat, through dedicated travel trade workshops. The initiative aims to strengthen cooperation with Indian travel professionals, improve destination visibility and encourage more travellers to discover the country’s heritage, luxury experiences and regional attractions beyond Prague. As Indian outbound tourism continues to diversify, Czechia is focusing on deeper market engagement to develop travel opportunities across leisure, premium holidays, MICE and incentive segments.

The workshops were organised as part of CzechTourism’s ongoing India engagement programme and followed its participation at the MICE India & Luxury Travel Congress 2026 in Goa. The event brought together leading corporate travel planners, luxury travel specialists and MICE decision-makers from across India, creating opportunities to explore new partnerships and understand evolving traveller expectations.

Czechia Takes Tourism Message Directly To India’s Rising Regional Markets

CzechTourism’s latest workshops in Hyderabad and Surat reflect a strategic move to strengthen connections with India’s emerging outbound travel hubs. The sessions created a direct platform for discussions between Czech tourism representatives and local travel experts, helping both sides identify opportunities for future collaboration.

More than 30 travel trade partners participated in the workshops, where Czechia’s tourism portfolio was presented across multiple segments, including leisure holidays, luxury journeys, corporate travel and incentive programmes.

Indian travellers are increasingly looking beyond conventional European routes and searching for destinations that offer culture, comfort and unique experiences. Regional cities such as Hyderabad and Surat are becoming important contributors to this growth, with rising demand for international holidays among affluent families, professionals and business communities.

Through targeted engagement in these cities, Czechia is working to build stronger awareness among travel advisors who influence destination choices and package development.

Czechia Moves Beyond Prague To Showcase A Complete Destination Experience

Prague remains the centrepiece of Czech tourism, attracting visitors with its historic architecture, cultural landmarks and European charm. However, CzechTourism is now placing greater emphasis on introducing Indian travellers to the country’s wider destinations.

The workshops highlighted experiences including medieval towns, historic castles, wellness retreats, regional cuisine, wine tourism and natural landscapes. These attractions provide opportunities to create more detailed itineraries that encourage longer stays and deeper exploration.

Destinations such as South Moravia, Karlovy Vary and South Bohemia were presented as valuable additions to Indian travel programmes. Each region offers a different experience, from wine traditions and spa culture to heritage sites and scenic surroundings.

The promotion of regional tourism aligns with changing traveller preferences. Modern visitors are increasingly seeking authentic experiences rather than only visiting major attractions. By expanding awareness of lesser-known destinations, Czechia aims to provide Indian travellers with more personalised and memorable journeys.

Hyderabad And Surat Create Fresh Opportunities For Czech Tourism Expansion

The focus on Hyderabad and Surat reflects the growing importance of India’s regional outbound markets. Both cities have strong economic foundations and increasingly active international travel communities, but each offers different opportunities for Czech tourism growth.

Hyderabad has emerged as a major market for premium international travel. The city’s affluent families, corporate professionals and younger travellers are showing greater interest in European holidays that combine sightseeing, luxury accommodation and multiple destinations.

Czechia’s cultural heritage, luxury hospitality and accessibility within Europe make it suitable for travellers seeking a refined European experience.

Surat represents another promising market, supported by its entrepreneurial population and strong business environment. Travellers from the city are increasingly exploring overseas holidays, family vacations, celebration journeys and group travel experiences.

The workshops helped CzechTourism gain valuable insights into the expectations of both markets. Understanding regional travel patterns allows destinations to create more relevant promotions and travel products for Indian consumers.

Luxury Hospitality And Business Travel Strengthen Czechia’s Appeal

Czechia is also expanding its appeal among luxury travellers and corporate groups from India. The workshops highlighted opportunities in premium accommodation, incentive travel and international business events.

Prague continues to hold a strong position as a global MICE destination, offering a combination of historic venues, modern infrastructure and cultural experiences. The city remains attractive for conferences, corporate gatherings and incentive programmes.

Alongside Prague, Brno was highlighted as a growing option for business events and incentive groups. The city offers a different European experience with cultural attractions, event facilities and opportunities for customised group programmes.

The increasing demand for premium travel from India creates opportunities for Czechia to attract higher-spending visitors. Luxury accommodation, unique experiences and personalised services are becoming key elements in destination selection.

Czechia Encourages Indian Travellers To Explore Longer Regional Journeys

A major objective of the workshops was encouraging Indian travel companies to create broader Czechia itineraries. Instead of focusing only on Prague visits, travel partners were encouraged to introduce regional combinations that showcase the country’s full tourism potential.

Routes connecting Prague with South Moravia, Karlovy Vary, South Bohemia and other regions can provide travellers with a balanced mix of history, wellness, gastronomy and nature.

These expanded itineraries can appeal to various segments, including luxury travellers, families, group tours and corporate visitors. They also support Czechia’s goal of increasing visitor engagement across different parts of the country.

The latest trade outreach demonstrates Czechia’s long-term commitment to India as a priority tourism market. By strengthening partnerships with regional travel communities and promoting diverse experiences, Czechia is positioning itself as a destination that offers much more than a single city visit.

With growing interest from Indian travellers in European culture, premium experiences and meaningful journeys, Czechia is preparing to capture a larger share of India’s expanding international tourism demand.