Singapore Steps Up Luxury Travel as Agoda and Marina Bay Sands Launch Exclusive Digital Flagship Store

Singapore is set to grow its luxury travel offerings with a new digital Flagship Store powered by Agoda and Marina Bay Sands. The store gathers together the luxury rooms, suites, and select in-resort experiences available at Marina Bay Sands, offering guests one convenient digital space to discover and book a range of elements that make up their stay. Offered in multiple languages, the store enhances the visibility of the resort as a destination for experience-led travellers in Asia Pacific.

The new luxury storefront brings Marina Bay Sands’ rooms, suites and curated resort experiences together in a streamlined booking environment. It marks Agoda’s first customised flagship store created exclusively for a single property, offering travellers a more focused way to explore the resort before confirming their stay.

Featured accommodation includes rooms and suites from the Marina Bay Sands Paiza Collection and Sands Collection, complemented by selected experiences available across the resort. Detailed imagery and editorial-led content showcase how accommodation can be combined with Marina Bay Sands’ broader dining, entertainment and cultural attractions, helping guests shape a more complete resort experience.

The Flagship Store is available in multiple languages, including Japanese and Korean, strengthening its accessibility for travellers across the Asia-Pacific region. The platform is designed to support guests throughout the booking journey, from initial inspiration and resort discovery to selecting accommodation and finalising their stay.

Andrew Smith, Senior Vice President, Supply at Agoda remarked, “Marina Bay Sands and Agoda’s collaboration offers travelers a richer travel perspective through seamless planning. Travelers often start with the experience they might have first seen on social media, whether that is a restaurant, a theatre show, or a cultural activity and then look for the stay that brings the trip together. Reducing friction in travel planning encourages more travel and helps position our partners’ at pivotal moments
that influence booking decisions.”

A new wave of experience-focused travellers is reshaping the luxury tourism market, with personalised and tailor-made holidays now representing more than one-third of worldwide luxury travel spending, according to Strategic Market Research. Across Asia, this shift is also becoming increasingly visible. Agoda’s 2026 Travel Outlook Report found that surveyed travellers are placing specific experiences at the heart of their trip planning, with 31% showing interest in culinary experiences and 25% prioritising cultural exploration.

This changing behaviour highlights a wider move away from conventional accommodation-led travel towards journeys built around individual interests and memorable experiences. Luxury travellers increasingly want greater choice and flexibility, while looking for accommodation, dining, entertainment and cultural activities that can form part of a connected trip.

Agoda’s Flagship Store has been developed as a multichannel marketing solution that gives hospitality brands a dedicated digital environment to showcase their accommodation and wider guest offering. The format is designed to strengthen brand storytelling, deepen customer engagement and loyalty, and create additional opportunities for revenue growth throughout the booking journey.

For Marina Bay Sands, the dedicated storefront provides greater visibility from the early stages of travel inspiration and consideration through to booking. Agoda supports the store through homepage exposure and branded search placements, while its Connected Ecosystem enables travellers to access the dedicated storefront at different points in their journey, creating a more seamless route from initial discovery to final reservation.