Taiwan Strengthens American Tourism Connections Through New York, Chicago and Los Angeles Events

The Taiwan Tourism Administration has started a three-city workshop series in the US to help promote Taiwan tourism. Participants of the workshops include travel agents, members of the press, and representatives from other industries related to tourism. Workshop materials focus on recent developments in Taiwan’s tourism industry, including new ways to get to Taiwan from North America and the rest of the world, and new places to visit in Taiwan.

The programme began in New York before moving to Chicago and Los Angeles, marking Taiwan’s renewed engagement with the Midwest travel market after a seven-year gap. The campaign highlighted Taiwan’s natural landscapes, cultural experiences, hospitality offerings and strategies designed to encourage longer stays and repeat visits from American travellers.

The workshop series featured a delegation of Taiwanese tourism businesses, including travel agencies, hotels and airline representatives. Their participation reflected Taiwan’s broader strategy to build stronger partnerships with overseas travel sellers and create new opportunities for destination promotion in the United States.

Taiwan Strengthens Presence in Major US Travel Markets

The three-city workshop programme represented a significant step in Taiwan’s efforts to reconnect with American travel professionals and expand its presence in the US tourism sector.

The opening event in New York attracted more than 70 representatives from the local travel industry and media community. Participants received updates on Taiwan’s tourism products, travel experiences and new opportunities for collaboration with Taiwanese tourism operators.

Following the New York event, the delegation continued to Chicago and Los Angeles, two important markets for international travel demand. The return to Chicago was particularly notable as Taiwan had not conducted a major tourism workshop in the Midwest market for seven years.

Through direct engagement with travel advisors, industry professionals and tourism partners, Taiwan aims to increase awareness of its attractions among American travellers and encourage more visitors to discover destinations beyond traditional highlights.

The workshops also provided a platform for Taiwanese businesses to introduce new travel packages, hospitality experiences and aviation connections that support future visitor growth.

US Visitor Numbers Highlight Growing Demand for Taiwan Travel

Taiwan has experienced strong growth in arrivals from the United States, supported by increasing interest in international travel and improved air accessibility.

In 2025, more than 710,000 travellers from the United States visited Taiwan. Nearly 60% of these visitors travelled primarily for tourism purposes, representing a record level for the destination.

A major factor supporting this growth has been Taiwan’s expanding air connectivity with North America. More than 200 weekly round-trip flights currently link Taiwan with 13 major cities across the region, creating more convenient travel options for American visitors.

The availability of frequent flights has helped strengthen Taiwan’s position as an accessible Asian destination for leisure travellers, business visitors and transit passengers.

With easier connections and a wider range of tourism experiences, Taiwan is seeking to attract different traveller segments, including first-time visitors, returning guests and travellers looking for cultural, nature and culinary experiences.

Taiwan Promotes Safe Travel, 24-Hour Experiences and Diverse Attractions

During the workshops, Taiwan highlighted its combination of natural beauty, cultural heritage and modern convenience as key reasons for American travellers to explore the destination.

The country’s mountain landscapes, coastal scenery, traditional communities and urban attractions were presented as major tourism assets. Taiwan’s reputation for safety and visitor-friendly infrastructure was also emphasised as part of its international tourism message.

The destination’s latest promotional concept focuses on the idea of Taiwan as a place that remains active throughout the day and night. The campaign showcases the country’s 24-hour lifestyle, where visitors can experience night markets, cultural activities, local cuisine and entertainment at almost any time.

From bustling city districts to peaceful mountain regions, Taiwan aims to demonstrate that travellers can enjoy a wide variety of experiences within a single destination.

The tourism promotion also focused on encouraging visitors to explore different regions of Taiwan rather than limiting trips to major cities. This approach supports local communities and creates opportunities for travellers to discover lesser-known attractions.

Tourism Strategy Targets Repeat Visitors and Longer Stays

Beyond attracting first-time visitors, Taiwan is placing increasing attention on repeat travellers, incentive groups and business tourists who extend their stays for leisure experiences.

Through its “Tourism Dual-Wheel Drive Program,” the Taiwan Tourism Administration is focusing on attracting high-value visitor segments, including returning guests, MICE travellers and incentive travel groups.

Repeat visitors represented 42.25% of all arrivals to Taiwan in 2025, returning to levels similar to the pre-pandemic peak recorded in 2019. This trend reflects growing visitor interest in discovering more of Taiwan after an initial trip.

The tourism authority is also promoting programmes designed to encourage additional visits and longer itineraries. These include initiatives supporting repeat travellers and transit passengers who wish to explore Taiwan during stopovers.

By encouraging visitors to return with family members, friends or colleagues, Taiwan hopes to strengthen long-term relationships with international travellers and increase tourism value.

The strategy also recognises changing travel trends, with more visitors seeking personalised experiences, cultural immersion and deeper connections with destinations.

Cultural Experiences Bring Taiwan’s Heritage Closer to American Travel Professionals

The New York workshop featured a range of cultural activities designed to provide attendees with a closer understanding of Taiwan’s traditions and lifestyle.

A special cultural presentation introduced participants to Taiwan’s performing arts heritage, while a Taiwanese opera showcase demonstrated the country’s unique artistic traditions.

The event also included an Alishan tea experience, highlighting Taiwan’s renowned tea culture and the connection between agriculture, landscapes and local communities.

These activities allowed travel professionals to experience elements of Taiwan beyond standard tourism information. By combining business networking with cultural engagement, the workshop aimed to help industry representatives better understand how to promote Taiwan to American travellers.

The programme reflected Taiwan’s broader tourism approach of combining modern travel convenience with authentic cultural experiences.

Taiwan Builds Future Tourism Growth Through Global Partnerships

The US workshop series forms part of Taiwan’s wider international tourism recovery and growth strategy. By strengthening relationships with overseas travel partners, the destination aims to create more opportunities for international visitors.

The focus on the United States comes as Taiwan continues to expand its appeal among long-haul travellers. With strong flight connections, diverse attractions and targeted visitor programmes, Taiwan is positioning itself as a destination suitable for repeat exploration.

The combination of nature, culture, safety and convenience remains central to Taiwan’s tourism message. Through continued cooperation with airlines, hotels, travel agencies and tourism professionals, the country aims to build sustainable visitor growth in the coming years.

The three-city workshop series demonstrates Taiwan’s commitment to reconnecting with important international markets and creating new pathways for American travellers to experience the destination.