United Parks & Resorts Expands India Tourism Push With Rayna Tours Partnership For Theme Parks

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United Parks & Resorts is working with Rayna Tours to create a local business to further develop United’s international business in the Indian market. Through this business, United hopes to increase the number of Indian visitors to its theme parks, and increase brand recognition and partner business in India. Because Rayna Tours is focused on the international travel market, United expects this business to further its international business and assist it in achieving its long term goals.

The partnership represents a key move in United Parks & Resorts’ international expansion strategy, with India emerging as a market with strong long-term growth potential. By leveraging Rayna Tours’ established presence and extensive network across the Indian travel industry, the company aims to build stronger connections with tour operators, travel agents, distribution partners, media organisations and other important stakeholders throughout the country.

Through this collaboration, United Parks & Resorts will enhance its visibility among Indian travellers and expand opportunities to drive international visitor growth across its portfolio of theme parks.

“India represents an exciting opportunity for United Parks & Resorts as we continue to grow our international business and introduce new audiences to everything our parks have to offer,” said Rob Mister, United Parks & Resorts Senior Vice President, Global Sales. “This partnership allows us to build stronger relationships within the market, better support our travel trade partners and create a long-term strategy specifically designed around the needs and interests of Indian travelers.”

As part of the collaboration, Rayna Tours will provide dedicated support for United Parks & Resorts in India, including market representation, business development, travel trade partnerships, reseller engagement, agent training, market insights, public relations activities and distribution assistance.

The partnership will further expand United Parks & Resorts’ connection with India’s travel community through industry events, trade exhibitions, roadshows, training programmes and targeted market initiatives. These efforts will help improve product awareness among travel professionals and create new business opportunities across the Indian tourism sector.

“India is one of the fastest-growing outbound travel markets in the world, and Indian travelers are increasingly seeking premium, experience-led destinations,” said Senthil Velan, CEO, Rayna Tours. “Rayna Tours’ 20-plus years of travel trade relationships and our B2B network of more than 10,000 agents and tour operators across India and GCC give United Parks & Resorts a trusted, established channel into these markets. We are excited to introduce more Indian travelers to the SeaWorld, Busch Gardens, Discovery Cove and Aquatica brands, and to build a long-term strategy around what Indian travelers are looking for.”

United Parks & Resorts delivers a diverse range of experiences designed for different types of travellers, including thrilling attractions, immersive entertainment, seasonal celebrations, family-focused activities and close encounters with wildlife. Its Florida destinations, including SeaWorld Orlando, Discovery Cove, Aquatica Orlando and Busch Gardens Tampa Bay, offer Indian visitors a variety of experiences across multiple parks and holiday styles.

Alongside its entertainment offerings, the company maintains a strong focus on animal welfare, rescue efforts, conservation and education. Through its parks and specialised teams, United Parks & Resorts works to encourage guests to understand, appreciate and protect wildlife and the natural environment.

The India market expansion will be introduced in phases, starting with travel trade partnerships, industry training, distribution growth and greater market awareness. Future initiatives will include additional sales, marketing and public relations activities to strengthen the company’s connection with Indian travellers and travel professionals.