Wyndham Accelerates EMEA Tourism Growth As Hotel Giant Expands Across Europe, Middle East, Eurasia And Africa With 25 New Deals And 13 Openings

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As the travel landscape across Europe, the Middle East, Eurasia and Africa (EMEA) continues to transform, Wyndham Hotels & Resorts is strengthening its regional growth strategy by expanding its footprint in high-potential markets. The company is focusing on rising demand for meaningful travel experiences, emerging destinations and trusted international hospitality brands.

In the first six months of 2026, Wyndham EMEA achieved significant development progress by signing agreements for 25 new hotels and opening 13 properties across the region. The expansion highlights the company’s continued commitment to strengthening its presence in some of the world’s fastest-growing tourism and hospitality markets. Türkiye remained a key growth driver, while India continued its rapid expansion momentum. The company also saw increasing opportunities across emerging markets, including the Commonwealth of Independent States (CIS), where improving tourism infrastructure and growing global interest are creating new possibilities for long-term hotel development.

With more than 750 operational hotels and over 99,000 rooms across EMEA, Wyndham has further strengthened its position as one of the region’s leading hospitality groups. The company’s expanding network reflects the growing importance of EMEA as a major contributor to global tourism growth and sustainable hospitality development.

Across the region, traveller preferences are shifting towards more personalised journeys, cultural exploration and destination-focused experiences beyond traditional tourism hubs. Visitors are increasingly exploring lesser-known locations, seeking authentic local connections and discovering new leisure destinations. Alongside international travel growth, domestic tourism continues to show resilience, supported by government initiatives aimed at boosting tourism economies and improving infrastructure.

At the same time, hotel owners and developers are showing stronger interest in partnering with established global brands that can provide advanced technology solutions, wider distribution networks, operational expertise and international recognition. Wyndham is responding to these market changes by using the strength of its diverse 25-brand portfolio to identify opportunities across midscale, upscale and mixed-use hospitality projects.

Through a targeted expansion approach, Wyndham continues to introduce suitable brands into markets where they can deliver maximum value, meeting evolving traveller expectations while supporting owners with proven hospitality capabilities. This strategy positions the company to capture new opportunities across EMEA’s rapidly changing travel and tourism landscape.

“EMEA remains one of the most dynamic regions in global hospitality. What we’re seeing today is growth coming from a broader range of markets and segments than ever before, from established destinations such as Türkiye to fast-growing markets across India, and Central Asia.

Travellers are increasingly looking beyond conventional holiday destinations, searching for deeper cultural connections, authentic experiences and lesser-explored locations. At the same time, Europe’s most established tourism markets continue to maintain strong appeal. Instead of replacing traditional destinations, the global travel landscape is expanding, with visitors increasingly combining iconic locations with secondary cities and emerging destinations that provide unique experiences and stronger links to local communities.

This evolving travel behaviour is creating fresh opportunities for the hospitality sector. Hotel owners are seeking experienced partners capable of helping them capture new demand, adapt to changing traveller expectations and successfully navigate an increasingly competitive marketplace. From hotels in developing tourism regions and expansion into emerging urban centres to the growing popularity of branded residences, new avenues for hospitality growth are opening across Europe and surrounding markets.

“The performance we have achieved during the first half of the year highlights the resilience of global travel demand and the strong fundamentals supporting the hospitality industry. It also strengthens our confidence that some of the most significant growth opportunities in the coming years will emerge from destinations that were previously overlooked by traditional hotel development strategies,” said Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts.

Türkiye Strengthens Its Position As Wyndham’s Key Growth Market

Türkiye continued to be Wyndham’s strongest development market across EMEA during the first six months of 2026, contributing the highest number of hotel openings in the region. The country further strengthened its position as one of Wyndham’s most important international markets, supported by increasing domestic travel, sustained international visitor arrivals and continued investment in tourism infrastructure.

During the first half of the year, Wyndham expanded its presence across multiple segments of Türkiye’s hospitality market, opening hotels in major business centres, leisure destinations and emerging regional locations. New additions included TRYP by Wyndham Istanbul Maltepe, Ramada Encore by Wyndham Midyat, Ramada by Wyndham Erzincan Ergan, Ramada Hotel & Suites by Wyndham Adana, Ramada by Wyndham Düzce, Wyndham Garden Antalya Konyaaltı and Türkiye’s first Ramada Residences by Wyndham Istanbul Haramidere.

The wide range of openings highlights Wyndham’s flexible brand strategy in Türkiye, allowing the company to respond to different types of traveller demand. The market continues to attract corporate visitors, leisure travellers, resort guests and cultural tourists, creating opportunities across multiple segments.

By expanding beyond traditional tourism hubs and entering diverse regional markets, Wyndham is strengthening its position while providing hotel owners with brands designed to match the specific needs and characteristics of each destination.

Europe And CIS Expansion Targets Established Destinations And Emerging Tourism Markets

Wyndham continued accelerating its growth strategy across Europe and the Commonwealth of Independent States (CIS) during the first half of 2026, strengthening its presence in both well-established holiday destinations and emerging travel markets.

The company’s recent openings reflect changing traveller preferences, with visitors increasingly searching for meaningful experiences beyond Europe’s traditional tourism centres. In Southern Europe, Wyndham expanded its premium leisure portfolio through the launch of Wyndham Grand Carvoeiro Algarve in Portugal and Wyndham Mallorca Portocolom Resort in Spain, reinforcing its focus on high-demand resort destinations.

At the same time, Wyndham increased its commitment to emerging markets with the opening of Ramada Plaza by Wyndham Tashkent in Uzbekistan. The development reflects growing confidence in Uzbekistan’s tourism potential as the country continues gaining recognition as one of the world’s fastest-growing travel markets.

The company also maintained strong development momentum through new agreements across Europe and the CIS. These included Wyndham Fergana and TRYP by Wyndham Tashkent Olympic City in Uzbekistan, Ramada Residences by Wyndham Qerret in Albania and Ramada by Wyndham Danube Waterfront Golubac in Serbia, marking the first Ramada-branded property in the country.

Together, these developments demonstrate Wyndham’s ability to introduce suitable brands across different hospitality segments, including resorts, city hotels, lifestyle properties and mixed-use developments. The company’s expansion reflects growing confidence in destinations with long-term tourism potential and increasing investment opportunities.

India Emerges As One Of Wyndham’s Fastest-Growing Hospitality Markets

India continues to remain one of Wyndham’s most important expansion markets worldwide, supported by rapid growth in tourism, rising domestic mobility, a growing middle-class population and strong demand for travel experiences across the country.

During the first half of 2026, Wyndham strengthened its presence in India by expanding into pilgrimage and regional tourism destinations. The company opened Ramada Encore by Wyndham Ayodhya, marking another step in its strategy to capture demand in India’s growing spiritual tourism sector. Wyndham also expanded its regional footprint in neighbouring Nepal with the opening of Ramada by Wyndham Itahari Pashupati Marg.

The company’s growth momentum continued with 11 new hotel agreements signed across India during the same period. These developments reflect increasing confidence among hotel owners in Wyndham’s brands and the long-term opportunities available within India’s hospitality market.

Currently, Wyndham operates and has under development more than 150 hotels across India. The company’s growing pipeline covers a wide range of high-potential destinations, including Vrindavan, one of India’s most important pilgrimage centres; Jaipur, a globally recognised cultural and leisure destination; and Khajuraho Airport Road, which connects travellers to the UNESCO World Heritage-listed Khajuraho Group of Monuments.

Wyndham’s expansion strategy in India focuses on both established cities and emerging travel destinations. By entering spiritual centres, regional markets and infrastructure-driven locations, the company is positioning itself to benefit from India’s next phase of tourism growth.

As travel patterns continue evolving, Wyndham’s development strategy reflects a broader transformation taking place across the hospitality industry. Travellers are seeking more diverse experiences, while hotel owners are looking for strong global partners capable of supporting sustainable expansion. Through targeted growth across Türkiye, Europe, CIS and India, Wyndham is strengthening its international footprint and preparing for the next generation of global tourism demand.

“India’s growth story is no longer defined by a handful of gateway cities, and neither is ours. As infrastructure investment transforms connectivity and opens up new destinations, we continue to grow alongside the country, working with owners, developers and local stakeholders to expand access to quality branded accommodation where it is needed most. This is attracting a new generation of owners, from first-time hospitality investors to established developers, seeking the scale, recognition and support that global brands can provide. The majority of our recent signings have come from ownership groups that are new to Wyndham, underscoring the strength of our owner-first approach and the growing appeal of our brands across the country. As travel demand increasingly shifts towards emerging leisure, spiritual and infrastructure-led destinations, we continue to respond to demand and where the next wave of growth will occur. By partnering with local owners and introducing trusted global brands into these markets, we’re creating long-term value while helping meet the evolving needs of travellers across India.”  – Rahool Macarius, Market Managing Director Eurasia, Wyndham Hotels & Resorts

Middle East Expansion Continues As Wyndham Builds Long-Term Tourism Growth Strategy

Despite ongoing geopolitical challenges across the Middle East, Wyndham continues to maintain its commitment to supporting tourism growth while prioritising the safety and security of its guests, employees, franchise owners and business partners. The company views the region as a key long-term growth market, supported by major investments in tourism infrastructure, real estate projects and destination development.

During the first half of 2026, Wyndham further expanded its regional footprint by signing five new projects across the United Arab Emirates and Saudi Arabia. These developments highlight the company’s confidence in the future potential of the Middle East hospitality sector and its role in supporting the region’s ambitious tourism expansion plans.

One of the major highlights of Wyndham’s growth strategy was its collaboration with Grovy Developers to launch Ramada Residences by Wyndham at Dubai Islands. The project marks another important step in Wyndham’s expansion within the branded residences segment, a sector experiencing increasing demand from investors, developers and travellers seeking a combination of lifestyle living and hospitality services.

Wyndham Expands Branded Residence Opportunities Across Multiple Segments

The growing popularity of branded residential communities is creating new opportunities within the global hospitality industry. Wyndham is responding to this trend by expanding its branded residence portfolio and making professionally managed hospitality-linked living options available across a wider range of market segments.

Traditionally associated with luxury developments, branded residences are now attracting interest across midscale, lifestyle and upscale categories. Wyndham’s diverse brand portfolio allows developers to offer more flexible residential concepts designed for different customer needs and investment strategies.

By combining internationally recognised hospitality brands with operational expertise and established guest networks, Wyndham aims to deliver long-term value for both property developers and residents. The company’s approach focuses on creating communities that provide consistency, quality services and the advantages of a trusted global hospitality network.

The expansion of branded residences also reflects changing consumer preferences, as more buyers seek homes that offer hotel-style amenities, professional management and access to global hospitality standards. Wyndham’s growing presence in this segment strengthens its position as a major player in the evolving real estate and tourism landscape.

The Wyndham Advantage Strengthens Hotel Owner Success

Wyndham’s continued global and regional expansion is supported by its OwnerFirst strategy, powered by The Wyndham Advantage. This integrated platform provides franchise owners with a wide range of resources designed to improve hotel performance, enhance guest experiences and maximise business opportunities.

The platform combines advanced marketing solutions, technology capabilities, distribution networks and operational support to help owners manage properties more effectively. Since becoming a publicly traded company in 2018, Wyndham has continued investing in digital innovation and technology-driven solutions to support franchise partners worldwide.

Through next-generation digital tools, artificial intelligence-powered guest engagement systems and advanced revenue management capabilities, Wyndham helps hotel owners make data-driven decisions and improve operational efficiency. These solutions enable properties to increase visibility, attract more guests and strengthen long-term financial performance.

A major advantage for Wyndham franchise owners is access to the company’s global loyalty ecosystem, which includes more than 126 million Wyndham Rewards® members worldwide. This extensive customer base provides hotels with opportunities to attract repeat travellers, increase bookings and accelerate growth.

As the hospitality industry becomes increasingly competitive, Wyndham’s technology investments, global distribution strength and owner-focused approach continue to play a critical role in helping properties succeed. Through continued expansion in high-growth regions such as the Middle East, the company aims to create sustainable opportunities for owners while supporting the future development of global tourism.