New Zealand Teams Up with Australia, Georgia and More Nations in Igniting New India Outbound Travel Boom as Kiwi Link India 2026 Concludes in Goa with Record Growth, Powerful Trade Alliances and a Bold Tourism Vision for the Future
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New Zealand teams up with Australia, Georgia and more nations in igniting a new India outbound travel boom as Kiwi Link India 2026 concludes in Goa with record growth, powerful trade alliances and a bold tourism vision for the future. Consequently, the event highlights intensifying global competition to attract Indian travellers while reinforcing long-term partnerships, expanding tourism opportunities and accelerating international visitor growth.
New Zealand teams up with Australia, Georgia and more nations in igniting a new India outbound travel boom as Kiwi Link India 2026 concludes in Goa with record growth, powerful trade alliances and a bold tourism vision for the future. Moreover, the landmark event reinforces New Zealand’s commitment to one of the world’s fastest-growing outbound travel markets. At the same time, participating nations are strengthening commercial partnerships, expanding destination awareness and creating fresh opportunities for travel businesses. As competition intensifies, countries are investing in stronger trade engagement, better connectivity and year-round experiences to attract Indian travellers and unlock sustained tourism growth across global destinations.
New Zealand, India, Kiwi Link India 2026, Goa, outbound travel market, Tourism New Zealand, travel trade, tourism partnerships, visitor growth, and year-round tourism have once again taken centre stage as Kiwi Link India 2026 concludes on a remarkable high. More importantly, the event reinforces New Zealand’s long-term commitment to India’s rapidly expanding outbound travel market. As demand for meaningful international holidays continues to rise, the four-day industry gathering has strengthened commercial relationships, expanded destination knowledge and opened fresh opportunities for tourism businesses. Consequently, both countries are now positioned to benefit from deeper collaboration, stronger trade confidence and sustained visitor growth.
Kiwi Link India 2026 Ends Successfully in Goa
Tourism New Zealand has successfully concluded Kiwi Link India 2026 in Goa, reaffirming its determination to strengthen its presence in one of its fastest-growing international tourism markets. Held between 20 and 23 July, the flagship travel trade event attracted 75 leading travel buyers from across India alongside 49 tourism operators representing destinations, accommodation providers, attractions, transport companies and tourism experiences throughout New Zealand.
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The annual event continues to serve as Tourism New Zealand’s largest dedicated business platform in India. Its objective remains straightforward: connecting Indian travel professionals directly with New Zealand suppliers while encouraging stronger commercial partnerships that ultimately generate higher visitor arrivals.
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Goa provided an ideal backdrop for intensive business meetings, destination presentations, networking sessions and strategic discussions focused on expanding travel opportunities between both nations.
India Continues to Emerge as a Priority Growth Market
India has become one of Tourism New Zealand’s most strategically important overseas markets.
The latest figures underline why the country remains a major focus for future tourism investment. During the year ending May 2026, Indian visitor arrivals reached 125 per cent of 2019 levels, highlighting a remarkable recovery that has comfortably surpassed pre-pandemic performance.
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Meanwhile, visitor expenditure also continued climbing strongly. During the year ending March 2026, Indian travellers spent NZD229 million across New Zealand, representing an increase of almost 49 per cent compared with spending before the pandemic.
These figures demonstrate not only growing visitor numbers but also stronger economic value generated by Indian tourists.
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Trade Partnerships Remain Central to Tourism Growth
Kiwi Link India has evolved far beyond a networking event.
Over more than two decades, it has become an established commercial marketplace where tourism businesses negotiate future business, exchange market intelligence and develop long-term relationships.
Indian travel agencies, wholesalers and tour operators gain first-hand exposure to New Zealand’s expanding tourism products. At the same time, New Zealand suppliers gain valuable insight into changing traveller preferences within India’s increasingly sophisticated outbound tourism market.
This direct interaction helps build confidence among travel sellers while encouraging the development of customised itineraries designed specifically for Indian holidaymakers.
New Zealand Responds to Changing Indian Traveller Preferences
Tourism New Zealand believes Indian travellers are increasingly searching for holidays that extend beyond traditional sightseeing.
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Modern travellers are placing greater importance on authentic cultural experiences, outdoor adventure, food tourism, wellness holidays and meaningful local interactions. Rather than simply visiting famous attractions, many now seek immersive journeys that create lasting memories.
New Zealand’s diverse tourism offering aligns closely with these evolving expectations. From dramatic mountain landscapes and ancient forests to coastal adventures, Māori cultural experiences, luxury lodges, wildlife encounters and world-renowned culinary destinations, the country offers experiences throughout every season.
This broader tourism proposition forms a key part of Tourism New Zealand’s year-round destination strategy.
Tourism New Zealand Highlights Long-Term Market Confidence
Speaking after the successful conclusion of the event, Gregg Wafelbakker, Regional Director Asia at Tourism New Zealand, emphasised the growing importance of Indian travellers.
He noted that today’s Indian visitor increasingly seeks richer and more immersive travel experiences encompassing culture, adventure, culinary discovery and wellness. According to Wafelbakker, New Zealand naturally delivers these experiences while Kiwi Link India demonstrates Tourism New Zealand’s ongoing commitment to working alongside trusted travel trade partners.
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He added that stronger collaboration enables greater market intelligence, deeper commercial relationships and increased confidence when promoting New Zealand to Indian holidaymakers.
| Country | How it is targeting Indian travellers |
|---|---|
| New Zealand | Kiwi Link India, travel trade partnerships, year-round tourism campaigns |
| Australia | Tourism Australia campaigns, cricket tourism, luxury and nature experiences |
| Thailand | Visa-free entry, destination weddings, wellness tourism, OTM participation, expanded flights. (TAT Newsroom) |
| Malaysia | Visa-free entry for Indians, family tourism, shopping campaigns |
| Singapore | Family attractions, cruise tourism, premium experiences |
| Indonesia (Bali) | Honeymoon, luxury villas, wellness tourism |
| Vietnam | Aggressive promotions, new direct flights, luxury beach destinations. |
| Japan | Cherry blossom, luxury rail journeys, cultural tourism, MICE |
| South Korea | K-pop tourism, shopping, medical tourism |
| UAE | Dubai and Abu Dhabi continue major advertising, shopping festivals, luxury travel and family tourism. |
| Saudi Arabia | Vision 2030 tourism drive, leisure tourism beyond pilgrimage, luxury resorts. |
| Oman | Nature tourism, luxury resorts, short-haul holidays. |
| Qatar | Stopover holidays, sporting events, luxury tourism |
| Seychelles | Targeting 15,000 Indian visitors with improved air links and broader tourism appeal |
| Mauritius | Honeymoons, family holidays, weddings |
| Maldives | Luxury resorts, premium honeymoon market |
| Sri Lanka | Ramayana Trail, beaches, wellness, short-break holidays |
| Georgia | Visa-friendly policies, affordable mountain and wine tourism. |
| Kazakhstan | Adventure, culture and visa-friendly travel aimed at Indian tourists. |
| Uzbekistan | Silk Road heritage, cultural tourism, improved connectivity |
| Azerbaijan | Luxury city breaks, Formula 1, shopping |
| Switzerland | Bollywood tourism, scenic rail journeys, luxury holidays |
| France | Luxury shopping, culture, Olympics legacy tourism |
| Italy | Heritage, gastronomy, luxury travel |
| Spain | Premium leisure, football tourism, cultural experiences |
| United Kingdom | Heritage, education-linked travel, luxury retail |
| Ireland | Film tourism, nature, golf |
| Canada | Nature, visiting friends and relatives, premium holidays |
| United States | National parks, road trips, luxury and family tourism |
Thailand Leads with Seamless Access and Diverse Holiday Experiences
Thailand continues to dominate the Indian outbound tourism market by combining affordability, accessibility and diverse attractions. The country’s visa-friendly policies, extensive flight network and strong presence at Indian travel exhibitions have reinforced its popularity among families, honeymooners, luxury travellers and corporate groups.
Destinations such as Bangkok, Phuket, Krabi, Pattaya and Chiang Mai remain favourites, while wellness retreats, gastronomy, island holidays and destination weddings continue attracting growing numbers of Indian visitors. The Tourism Authority of Thailand also works closely with Indian tour operators to introduce new tourism products throughout the year.
New Zealand Deepens Trade Partnerships Through Kiwi Link India
New Zealand has significantly expanded its engagement with India’s outbound travel sector through Kiwi Link India, its flagship travel trade event. The initiative connects Indian travel buyers with New Zealand tourism businesses, helping strengthen commercial partnerships while increasing awareness of year-round travel opportunities.
Tourism New Zealand is positioning the country as a destination offering authentic cultural experiences, spectacular natural landscapes, adventure tourism, luxury escapes, culinary journeys and wellness holidays. Record visitor arrivals and higher visitor spending demonstrate the effectiveness of this long-term strategy.
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Australia Focuses on Premium, Nature and Sporting Tourism
Australia continues to strengthen its position among Indian travellers through targeted marketing campaigns and enhanced airline connectivity. Tourism Australia actively promotes iconic destinations including Sydney, Melbourne, Queensland, Tasmania and Western Australia.
The country also benefits from strong sporting ties with India, particularly cricket, alongside increasing demand for luxury holidays, wildlife encounters, road trips and educational travel. Experiences featuring the Great Barrier Reef, wine regions and Aboriginal culture have further broadened Australia’s appeal.
United Arab Emirates Expands Luxury, Shopping and Family Tourism
The United Arab Emirates remains one of India’s most accessible international destinations. Dubai and Abu Dhabi continue investing heavily in attracting Indian visitors through shopping festivals, luxury hotels, entertainment attractions and world-class events.
Indian travellers are drawn by iconic landmarks, family-friendly theme parks, desert adventures, cultural attractions and premium retail experiences. Frequent flights between Indian cities and the UAE further strengthen tourism demand, making short-haul holidays increasingly convenient.
Saudi Arabia Opens New Tourism Opportunities Beyond Religious Travel
Saudi Arabia is transforming its tourism sector under Vision 2030 by promoting leisure travel alongside traditional pilgrimage.
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The Kingdom is introducing luxury coastal resorts, heritage destinations, entertainment districts and large-scale tourism developments aimed at international visitors, including Indian travellers. Improved visa procedures and significant investment in hospitality infrastructure are encouraging greater interest from India’s growing outbound travel market.
Malaysia Strengthens Its Position Through Visa-Friendly Policies
Malaysia continues attracting Indian tourists by combining affordability with cultural diversity, shopping, beaches and family entertainment.
Visa-free initiatives for Indian travellers have boosted visitor confidence, while destinations including Kuala Lumpur, Langkawi, Penang and Sabah remain popular for holidays throughout the year. Malaysian tourism authorities also collaborate extensively with Indian travel companies to promote themed itineraries, culinary experiences and eco-tourism.
Singapore Reinvents Itself Through Innovation and Family Attractions
Singapore remains one of Asia’s strongest tourism brands among Indian travellers.
The city-state combines modern attractions with exceptional infrastructure, making it particularly attractive for families, business travellers and cruise passengers. Attractions such as Marina Bay, Gardens by the Bay, Sentosa Island, Universal Studios Singapore and luxury shopping districts continue attracting repeat visitors.
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Singapore Tourism Board regularly partners with Indian travel agencies and airlines to develop promotional campaigns targeting multiple traveller segments.
Vietnam Emerges as One of Asia’s Fastest Growing Destinations
Vietnam has rapidly established itself as one of the most exciting destinations for Indian travellers.
Improved direct air connectivity, competitive pricing and spectacular natural attractions have fuelled remarkable growth. Popular destinations including Hanoi, Ho Chi Minh City, Da Nang, Hoi An, Nha Trang and Phu Quoc appeal to honeymooners, families and luxury travellers alike.
Vietnam is also promoting beach tourism, heritage experiences, wellness retreats and culinary tourism, positioning itself as an attractive alternative within Southeast Asia.
Japan Appeals to Luxury, Culture and Seasonal Travellers
Japan continues expanding its presence within India’s outbound travel market by highlighting its unique blend of tradition and innovation.
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Indian visitors increasingly choose Japan for cherry blossom seasons, autumn foliage, high-speed rail journeys, cultural heritage, shopping, culinary tourism and luxury experiences. The Japan National Tourism Organization continues investing in destination marketing while encouraging travel beyond Tokyo, Kyoto and Osaka into regional destinations.
Growing airline connectivity has further improved accessibility for Indian holidaymakers.
South Korea Benefits from Cultural Influence and Medical Tourism
South Korea has experienced rising popularity among Indian travellers, driven partly by the global influence of Korean entertainment, cuisine and popular culture.
Destinations including Seoul, Busan and Jeju Island attract visitors seeking shopping, cultural attractions and modern urban experiences. South Korea is also strengthening its position in medical tourism, wellness travel and premium leisure holidays.
Tourism authorities continue promoting specialised itineraries tailored to younger Indian travellers, families and luxury consumers.
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Why India Has Become a Global Tourism Priority
India’s outbound tourism market has become one of the world’s fastest-growing international travel segments. Rising disposable incomes, increasing passport ownership, improved aviation connectivity and growing demand for international experiences have transformed India into a strategic priority for tourism boards worldwide.
Indian travellers are no longer seeking only traditional sightseeing holidays. Instead, demand is expanding across luxury tourism, experiential travel, wellness retreats, adventure tourism, cruise holidays, destination weddings, culinary exploration, sports tourism and sustainable travel.
This evolving traveller profile encourages destinations to develop increasingly personalised tourism products.
Travel Trade Partnerships Are Driving International Growth
A common feature across all leading destinations is their growing investment in India’s travel trade.
Tourism boards increasingly participate in major travel exhibitions, organise roadshows, conduct training programmes and collaborate directly with Indian tour operators, airlines and travel advisors. These partnerships help improve destination knowledge while encouraging travel professionals to confidently recommend international holidays tailored to different customer preferences.
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Events such as Kiwi Link India, SATTE and OTM continue strengthening commercial relationships between India and global tourism suppliers.
Competition for Indian Tourists Will Continue Intensifying
The competition to attract Indian travellers is expected to accelerate further over the coming years.
Countries are investing in digital marketing, simplified visa systems, expanded flight networks, sustainable tourism experiences and luxury hospitality to differentiate themselves within an increasingly competitive marketplace.
As Indian outbound travel continues growing at a rapid pace, destinations that successfully combine accessibility, authentic experiences, strong trade partnerships and visitor-friendly policies are likely to secure the greatest long-term tourism gains.
India has firmly established itself as one of the world’s most influential outbound tourism markets, prompting leading destinations to intensify their efforts to attract Indian holidaymakers. Thailand, New Zealand, Australia, the UAE, Saudi Arabia, Malaysia, Singapore, Vietnam, Japan and South Korea each offer distinctive tourism experiences while investing heavily in stronger commercial relationships, enhanced connectivity and visitor-friendly policies.
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Although each country follows a different strategy, their shared objective remains clear: securing a greater share of India’s rapidly expanding international travel market. Whether through visa reforms, trade engagement, luxury experiences, cultural tourism or adventure travel, these destinations recognise the immense economic value Indian travellers bring.
As global tourism continues evolving, Indian tourists are expected to enjoy greater choice, improved accessibility and increasingly personalised holiday experiences. For the travel industry, this intensifying competition represents not only a race for visitor numbers but also an opportunity to build deeper, more sustainable tourism partnerships that benefit destinations, businesses and travellers alike.
More Than Twenty Years of Building Tourism Relationships
Kiwi Link India represents the continuation of more than twenty years of dedicated engagement with India’s travel industry.
Throughout that period, Tourism New Zealand has consistently invested in educating travel professionals, improving destination awareness and strengthening business relationships across the country.
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The event provides an effective platform for tourism suppliers to introduce new products, negotiate commercial agreements and better understand evolving consumer demand.
Such long-term investment has contributed significantly to New Zealand’s growing visibility within India’s increasingly competitive outbound travel landscape.
Year-Round Tourism Remains a Strategic Priority
Another important objective of Kiwi Link India involves promoting New Zealand as a destination suitable for every season.
Rather than concentrating visitor demand into limited travel periods, Tourism New Zealand encourages Indian travellers to explore the country throughout the year.
Each season presents distinct tourism opportunities, including hiking, skiing, wildlife encounters, food festivals, vineyard experiences, scenic rail journeys, luxury retreats and outdoor adventures.
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By distributing tourism across multiple seasons, destinations benefit from more balanced visitor flows while travellers enjoy greater flexibility and less crowded experiences.
Supporting the Indian Travel Trade
Tourism New Zealand recognises that travel advisors remain highly influential within India’s outbound tourism sector.
Accordingly, Kiwi Link India invests heavily in strengthening the knowledge and confidence of travel professionals who recommend destinations directly to consumers.
Training sessions, product showcases, one-to-one meetings and destination briefings enable advisors to better understand New Zealand’s tourism offerings and tailor holidays according to different traveller interests and budgets.
This collaborative approach ultimately benefits both travel businesses and consumers alike.
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Looking Ahead to Kiwi Link India 2027
Following another successful edition, Tourism New Zealand has already encouraged prospective participants to monitor official announcements regarding Kiwi Link India 2027.
Future editions are expected to continue expanding business participation while introducing fresh tourism products, innovative experiences and stronger commercial opportunities between Indian travel companies and New Zealand tourism operators.
As outbound travel from India continues accelerating, Kiwi Link is expected to remain one of Tourism New Zealand’s most important international trade initiatives.
About the 100% Pure New Zealand Brand
Tourism New Zealand continues promoting the globally recognised 100% Pure New Zealand campaign, now more than twenty-five years old.
The campaign invites visitors to experience Aotearoa through authentic connections with its landscapes, people and culture. Rather than simply promoting attractions, the campaign highlights meaningful journeys that combine natural beauty, indigenous heritage, adventure and personal wellbeing.
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Visitors are encouraged to experience towering mountains, ancient forests, pristine coastlines and welcoming communities while creating lasting memories that extend well beyond their holiday.
The long-running campaign remains one of the world’s most recognised destination marketing brands and continues shaping New Zealand’s international tourism identity.
Kiwi Link India 2026 has once again demonstrated why sustained industry collaboration remains essential for international tourism growth. By bringing together Indian travel buyers and New Zealand tourism businesses under one roof, the event has strengthened commercial relationships, expanded destination knowledge and created new opportunities for future business development.
The impressive recovery figures speak for themselves. Indian arrivals now exceed pre-pandemic levels, while visitor spending continues to deliver significant economic value across New Zealand’s tourism sector. These achievements reflect years of strategic investment, consistent market engagement and close collaboration with India’s travel trade.
Equally important, the event highlighted the changing nature of Indian outbound travel. Modern travellers increasingly prioritise authentic experiences, cultural discovery, wellness, adventure and personalised itineraries. New Zealand’s diverse tourism landscape positions the country well to meet these evolving expectations throughout every season.
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The primary cause behind Kiwi Link India 2026’s success is Tourism New Zealand’s long-term investment in India’s rapidly expanding outbound travel market and its continued partnership with trusted travel professionals. The answer lies in creating stronger business relationships, improving destination knowledge and developing tailored travel experiences that match evolving traveller expectations. The reason these efforts matter is that informed travel advisors and closer industry collaboration generate greater confidence, increase bookings and support sustainable tourism growth. As India continues producing more international travellers, New Zealand’s proactive engagement strategy positions it to capture increasing demand while strengthening economic and tourism ties between both nations.
Kiwi Link India 2026 has reaffirmed the growing importance of India as one of the world’s most valuable outbound tourism markets. By bringing together leading Indian travel buyers and New Zealand tourism businesses, the event strengthened commercial relationships, expanded destination knowledge and created fresh opportunities for long-term collaboration. More significantly, New Zealand’s engagement reflects a broader international trend, with countries including Australia, Georgia and several other destinations increasing their focus on Indian travellers through strategic marketing, trade partnerships, improved connectivity and visitor-friendly policies.
The impressive recovery in Indian arrivals and visitor spending demonstrates that sustained investment in trade engagement continues to deliver measurable results. As Indian travellers increasingly seek authentic cultural experiences, adventure, wellness, luxury holidays and year-round destinations, tourism boards are adapting their strategies to meet evolving expectations. Kiwi Link India remains a vital platform that enables travel professionals to build confidence, negotiate new business and showcase experiences tailored specifically for the Indian market.
Looking ahead, competition among global destinations is expected to intensify further as international tourism continues to recover and diversify. Countries that prioritise meaningful partnerships, innovative tourism products and seamless travel experiences are likely to gain a stronger position within India’s rapidly expanding outbound travel landscape. For the global travel industry, Kiwi Link India 2026 stands as a powerful example of how collaboration, market intelligence and long-term investment can transform growing interest into sustainable tourism success.
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