Amazing Thailand Forum 2024′ concludes with 3,000 B2B appointments triumph

Tuesday, January 23, 2024

The Tourism Authority of Thailand (TAT) has successfully concluded the Amazing Thailand Experience Forum 2024, which took place from January 13 to 20. The event featured a substantial 3,000 B2B appointments and showcased the kingdom’s premium travel experiences and commitment to sustainable tourism practices. It targeted 35 qualified luxury travel advisors from the United States and Canada.

Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said “The Amazing Thailand Experience Forum 2024 offers an excellent opportunity for Thailand to present our finest luxury travel experiences to discerning North American travellers while also highlighting our efforts to promote sustainable tourism. The event underscores the TAT’s strategic direction towards high value and sustainable growth.”

The collaborative effort between TAT offices in New York and Toronto, the Amazing Thailand Experience Forum 2024, aimed to connect qualified luxury travel advisors in the Virtuoso network with luxury travel suppliers in Thailand. Attendees were given the opportunity to firsthand experience the latest luxury offerings and services across the kingdom.

The program included pre-tours on four bespoke routes (Chiang Mai, Chiang Rai, Phang-nga – Ko Yao Yai, and Krabi), a one-day trip on two routes (Bangkok and Ayutthaya), and the two-day Amazing Thailand Experience Forum Trade Meet in Bangkok.

The trade meet, held on January 17 and 19, featured a comprehensive agenda. This included a market briefing for Thai suppliers, welcome remarks by Mr. Siripakorn Cheawsamoot, the “Amazing Thailand” Product Presentation, a special session on “Sustainable Elephant Conservation,” table-top sales for North American travel advisors and Thai suppliers, and a welcome reception.

Seventy Thai suppliers, including hotels, resorts, and other luxury travel product and service providers, attended the B2B trade meet event.

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