Hilton Partners with Universal Pictures for Exclusive Wicked Suite: Stay Inspired by Elphaba and Glinda!

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Hilton, in collaboration with Universal Pictures, has introduced a magical, one-of-a-kind experience at New York Hilton Midtown with the debut of the ‘Stay Like’ Wicked suite. This immersive experience celebrates the upcoming release of Wicked, the highly anticipated film adaptation of the iconic Broadway musical, which is set to hit theaters on November 22, 2024.

Guests and fans can now indulge in a stay that transports them into the mystical world of Wicked—a suite specially designed to reflect the film’s enchanting setting and its beloved characters, Elphaba and Glinda. The Stay Like experience, available from November 21, 2024, to January 5, 2025,

An Enchanting Experience Awaits

Upon arrival, guests will be greeted by an entrance inspired by Emerald City, featuring green-themed décor, a custom door, and a magical portal leading into the suite’s art deco-inspired living area—modeled after the Wizard’s Throne Room from the film. The living area combines luxury and whimsy with touches like a cozy beverage bar and elegant green accents throughout.

The suite’s bedroom is split into two sides, each representing the main characters of the film. Elphaba’s side is dark and moody, with an enchanted forest theme featuring tree branches, green tones, and spell books. Glinda’s side, in contrast, is a bright pink wonderland with custom wallpaper inspired by the movie, featuring a cherry blossom tree canopy over the Hilton Serenity bed.

Chris Silcock, president of Global Brands and Commercial Services at Hilton, expressed his excitement for the suite: “We are thrilled to offer guests an immersive Wicked experience in one of our flagship properties. This collaboration with Universal Pictures showcases how Hilton brings magic to life while delivering our signature hospitality.”

Magical Surprises Throughout the Stay

Guests will enjoy Hilton’s signature hospitality with magical Wicked-themed surprises throughout their stay. A hidden beverage bar behind a custom-built bookshelf adds to the enchantment, while a unique in-room happy hour features cocktails inspired by Elphaba and Glinda.

Mornings will start with a whimsical touch, as breakfast pastries and treats are delivered via a mystical floating balloon. Guests will also have access to the hotel’s Executive Lounge, offering additional light bites during their stay.

In addition, guests can take home Wicked memorabilia, including a backpack from the Wicked x Béis collection, pampering products from Beekman 1802, and a Fandango movie ticket to see the film.

Mark Sanders, General Manager of New York Hilton Midtown, noted, “The ‘Stay Like’ Wicked suite transforms the hotel into a truly magical space for fans and guests. The suite immerses visitors into the world of Wicked, making their stay unforgettable.”