Published on : Thursday, September 12, 2019
To create an effective destination marketing strategy considering a 360-degree perspective the two-day programme will be enabling participants to leverage destination, consumer and competitor’s insights.
There will be a focus in the Chinese and Russian digital marketing landscape, social media platforms, future market trends and how to attract them to your destination.
PATA CEO Dr. Mario Hardy said that the Russian and Chinese travellers play a large role in shaping the landscape of travel and tourism in the Asia Pacific region.
According to their research, China is the number origin market for inbound travel into Asia Pacific with over 128 million international visitor arrivals (IVAs) reported in 2018, and they forecast that by 2023 that number will increase to over 173 million IVAs into 35 destinations in the region. Russia on the other hand, has seen the largest growth of outbound tourism expenditure from 2017 to 2018 at 16%, according to the World Tourism Organisation (UNWTO). Furthermore, by 2023 they forecast that Russian IVAs into 26 destinations in Asia Pacific will reach over 12 million. Therefore, both these source markets are not to be underestimated.
PATAcademy-HCD in November we can expect Philip Schaetz, Managing Director – CUBE, Hong Kong SAR; Vadim Tylik, Chief Executive Officer – RMAA Group, Russia, and Vera Wong, Director of Sales & Marketing – Stargazer Company Limited, China.
Mr. Schaetz will give an introductory session on leveraging consumer insights to create an effective destination marketing strategy, uncovering all aspects of the destination business, competitor insights and consumer behaviour indicators from a 360-degree perspective before diving into specific key feeder markets.
The session on China will be led by Ms Wong from Stargazer, a destination marketing company in China that specialises in offering marketing and sales services to destinations, attractions and hotels.
On day two,Mr Tylik, will primarily focus on the Russian Federation, providing participants with statistics, analysis and trends of outbound tourism from the country.