PATA’s new report stresses on the role of hygiene in Asia-Pacific’s tourism recovery

Friday, September 18, 2020

Residents in Asia-Pacific countries have a positive reaction around tourism in the region in general, compared to the global averages, with due attention to the traveler impact on environment and cleanliness.

PATA’s newly-launched report titled, The Impact of Health and Hygiene on Post-Covid-19 Destination Competitiveness in Asia Pacific highlights these sentiments.

The report contributors comprise the co-founders of the Global Health Security Index, a project of the Nuclear Threat Initiative and the Johns Hopkins Center for Health Security; TCI Research, TripAdvisor, and the World Economic Forum (WEF).

The report says that health-related issues are among consumers’ top considerations when opting for travel destinations.

PATA chief of staff Trevor Weltman said, “Despite much remaining unknown about the future of travel post-Covid-19, this timely report highlights emerging trends about health and hygiene in travel and tourism concerning traveler booking behavior and resident sentiment. Such insights can assist destination managers and marketers to get ahead of the curve to rethink, rebuild, and reposition their destination’s focus on health and hygiene beginning now.”

According to the report, destination managers and other tourism stakeholders across the Asia-Pacific region can create close partnerships with public health officials, tourism supply chain businesses, and local communities to bring back traveler confidence regarding health and safety of their destination.

Destinations meeting these expectations by investing in hygiene and safety measures and clearly communicating these changes to travelers and residents in a similar way, will remain ahead in the post-Covid-19 travel era.

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