Tourism growth is fuelled by overseas visitors as EU overnight stays rise in the first half of 2026.

Europe’s tourism industry is tackling seasonality through digital booking platforms, events, local partnerships, and year-round travel strategies.

Greece sedentary lifestyle risks top Europe’s June 2026 rankings, accelerating sports tourism, hiking holidays, cycling travel and active leisure across the continent.

Greece records 41.6% of annual tourism nights in July and August, ranking third in the EU for seasonal tourism concentration, Eurostat reveals.