Thailand’s tourism industry is experiencing a change in traveller behaviour as international visitors increasingly return to destinations that offer familiarity, convenience and longer holiday experiences.

Thailand luxury hotels are transforming Khao Yai, Hua Hin and Chiang Rai into premier travel destinations as Hyatt, Hilton, IHG and NH expand beyond Bangkok and Phuket.

Thailand’s coastal destinations are seeing booming staycation demand as Krabi, Hua Hin, Pattaya, and Phuket attract travelers seeking flexible, experience-led short holidays

Thailand restores 30-day visa-free entry for Indian passport holders, boosting tourism, easier travel, and stronger India-Thailand tourism ties

Discover how Thailand tourism wins big as the country welcomes its first Hyatt Unbound Collection property, the legendary wellness resort The Barai Hua Hin

THE BARAI HUA HIN joins The Unbound Collection by Hyatt, bringing luxury wellness, beachfront accommodation and cultural experiences to Thailand’s historic coast.