The First Group and MIDROC Investment Group Sign Agreement to Develop Ten Properties in Ethiopia by 2031, Expanding Hospitality Sector Growth with Marriott and Independent Hotels

The First Group Hospitality, which is based in Dubai, and the MIDROC Investment Group have entered a master agreement for developing and operating 10 hotels across the country between 2026 and 2031. This is a further addition to the hospitality industry in the country. The hotels will be located in six key cities across the country, including Addis Ababa, Hawassa, Bahir Dar, Jimma, Langano, and Danbi. The hotels will comprise almost 1,140 rooms.

Moreover, the hotels will be a combination of Marriott brands and independent hotels. This is a significant milestone in the growth of Marriott brands in the hospitality industry in the country. This agreement was signed during the Future Hospitality Summit Africa in Nairobi. This is a reflection of the increased investment in the Ethiopian hospitality industry. The country is experiencing increased tourism activities, making it a prime location for hotel brands to invest in Africa.

Strengthening Ethiopia’s Hospitality Sector with International Brands

The signing of this agreement between The First Group Hospitality and MIDROC Investment Group is poised to play a key role in the growth of Ethiopia’s hospitality sector, offering new hotels in urban and gateway destinations. With international brands such as Marriott and independent properties being introduced into the market, the partnership supports Ethiopia’s broader goal of becoming a leading destination for both business and leisure tourism.

Ethiopia’s tourism market has been growing steadily, driven by government efforts to improve infrastructure, investment in hospitality, and a desire to attract foreign visitors. The introduction of internationally recognized hotels, such as Marriott-branded properties, will not only meet the needs of increasing numbers of visitors but also help elevate Ethiopia’s position as a regional hospitality hub in East Africa.

Impact on Local Employment and Economic Growth

The expansion of The First Group Hospitality into Ethiopia’s hospitality market through these 10 new properties will have a significant impact on the local economy. The development and operation of these hotels will create thousands of jobs across various sectors, including hotel management, guest services, food and beverage, and event planning. This will contribute to job creation and skill development in Ethiopia, with a particular emphasis on local talent development.

Furthermore, the increased hotel capacity in key cities such as Addis Ababa will encourage the growth of supporting industries, including transportation, retail, and entertainment, which will further stimulate the economy. The partnership aligns with Ethiopia’s broader efforts to diversify its economy, relying not only on agriculture but also on tourism and hospitality as pillars of economic growth.

Expanding the Luxury and Premium Segments in Ethiopia

With new developments such as the Le Méridien Sissi Crete and Residence Inn by Marriott Athens, this expansion reflects a broader shift in Ethiopia’s tourism offerings, particularly in the luxury and premium segments. The 229-room Le Méridien Sissi Crete, scheduled to open in 2027, will bring Le Méridien’s culture-forward brand to the country, contributing to Ethiopia’s growth as a luxury tourism destination. This hotel will appeal to travelers seeking high-end accommodations, which will enhance the luxury tourism market and support Ethiopia’s competitive edge in attracting high-net-worth individuals.

In addition, the 57-room Residence Inn by Marriott Athens will cater to long-term travelers, further diversifying the hospitality landscape and appealing to the growing demand for extended stays in Ethiopia’s capital. This hotel will support the influx of business travelers, helping to strengthen the business tourism segment in Ethiopia, particularly as the country continues to host more international conferences and corporate events.

Supporting Sustainable Tourism and Local Heritage

The partnership between The First Group Hospitality and MIDROC Investment Group goes beyond just providing new hotels; it also aligns with the goal of sustainable tourism development in Ethiopia. The First Group Hospitality has committed to creating authentic experiences for travelers that showcase Ethiopia’s rich cultural heritage. By developing hotels that incorporate local architecture, design, and cultural elements, Marriott and other partners aim to offer guests a more immersive and sustainable travel experience.

The development of properties like the Hymnos, a Luxury Collection Resort & Spa in Zakynthos, and The Tenant in Crete, will highlight the integration of local culture with international standards, enhancing Ethiopia’s tourism appeal and ensuring the hospitality industry grows in a way that benefits both the economy and the environment.

Marriott’s Role in Ethiopia’s Growing Hospitality Market

As part of its global expansion strategy, Marriott International’s continued investment in Ethiopia’s hospitality sector will contribute to the country’s tourism growth and its long-term development as a tourism hub in East Africa. Marriott’s growing presence in the region, combined with The First Group Hospitality‘s expertise, positions Ethiopia as an important emerging market for international hotel brands.

As Ethiopia’s tourism industry continues to grow, the introduction of new, globally recognized brands will attract more international travelers, improve the quality of hospitality services, and help the country’s economy reach its full potential. This expansion also supports sustainable development by promoting responsible tourism, which prioritizes both economic growth and environmental preservation.

Shaping the Future of Ethiopia’s Hospitality and Tourism

The new partnership between The First Group Hospitality and MIDROC Investment Group is a sign of a bright future for the hospitality industry in Ethiopia, which will continue to grow as a leader in the East African tourism industry. The addition of the new hotels with international brands will make Ethiopia a leader in the future for luxury tourism as well as business tourism.

The new hotels will provide a wide range of experiences to cater to the different needs of visitors, which will continue to solidify the hospitality industry in the country as a means for economic growth, employment, and development. By focusing on the local population and the environment, the tourism industry is laying the groundwork for a bright future for the country, which will provide opportunities for investors and the local population.

Image Source: MIDROC Investment Group