Vietnam Overtakes Thailand: Mainland Chinese Tourists Surge to 5.3M in 2025, and VietJet & Vietnam Airlines Are Soaring with Record Flights!

Published on January 8, 2026

Vietnam, Thailand, and China—three names that have long been at the heart of Southeast Asia’s tourism scene—are now at the center of a monumental shift in travel patterns. In 2025, Vietnam has officially overtaken Thailand as the preferred destination for mainland Chinese tourists, with an astonishing 5.3 million visitors flocking to the country, marking a 41% year-on-year growth. This surge comes on the heels of Vietnam Airlines and VietJet, which have seized the opportunity to expand their flight networks, offering greater connectivity between China and Vietnam, fueling this tourism boom. What’s driving this shift? While Thailand, once the undisputed leader, has seen a significant decline in Chinese tourists due to safety concerns and regional tensions, Vietnam has emerged as a more attractive and affordable destination. With its rich cultural heritage, stunning natural landscapes, and growing infrastructure, Vietnam has captured the attention of Chinese travelers who are increasingly choosing it over its regional rivals. As Vietnam Airlines and VietJet dominate the skies with new routes and increased flight frequencies, the hospitality industry is also feeling the benefits, with hotels, resorts, and local businesses reaping the rewards of this unprecedented influx. As this trend continues to unfold, Vietnam’s tourism industry is set to become one of the fastest-growing in Southeast Asia, and travelers are already flocking to experience everything this vibrant country has to offer.

Vietnam Overtakes Thailand: Mainland Chinese Tourists Surge to 5.3M in 2025, and VietJet & Vietnam Airlines Are Soaring with Record Flights!

In 2025, a monumental shift is taking place in Southeast Asia’s tourism landscape. Vietnam has officially overtaken Thailand as the preferred destination for mainland Chinese tourists. This development comes as no surprise considering the rapid increase in Chinese visitors to Vietnam, which surged to an impressive 5.3 million in 2025, marking a 41% year-on-year growth. The boom in tourism is closely tied to expanding flight routes from major carriers like VietJet and Vietnam Airlines, which are capitalizing on the increasing demand. But what makes Vietnam such an attractive destination, and how are airlines and the hospitality industry benefiting from this trend? Let’s dive into the factors driving this surge and what tourists can expect when traveling to Vietnam.

Mainland Chinese Tourists Flock to Vietnam, Surpassing Thailand in 2025

Vietnam’s popularity has skyrocketed, with mainland Chinese tourists making up nearly 25% of the total international visitors. For years, Thailand has been the go-to destination for Chinese travelers, but 2025 has marked a significant shift. While Thailand has seen a 33% drop in Chinese tourists due to factors like regional tensions and safety concerns, Vietnam is drawing record numbers of Chinese visitors with its vibrant culture, affordability, and welcoming atmosphere. Tourists are flocking to Vietnam’s bustling cities, picturesque landscapes, and renowned cultural sites, all at a fraction of the cost of other popular Southeast Asian destinations.

The influx of Chinese tourists into Vietnam is not just a fluke. Vietnam has implemented several tourist-friendly initiatives to attract foreign travelers, including visa exemptions for citizens of many European countries and a streamlined e-visa system for visitors from major tourist markets like South Korea, Russia, and the United States. The easing of visa requirements has made the country more accessible than ever, with travelers enjoying a seamless entry process.

VietJet and Vietnam Airlines Capitalize on the Surge in Tourism

With the sharp increase in visitor numbers, both VietJet and Vietnam Airlines have seized the opportunity to expand their flight networks to meet the growing demand. These airlines are not just responding to demand—they are shaping the travel experience. Vietnam Airlines, the flagship carrier of Vietnam, has increased direct flights to China, particularly to major cities like Beijing, Shanghai, and Guangzhou, offering increased connectivity and ease of access for Chinese tourists. The airline’s domestic routes to Hanoi, Ho Chi Minh City, Da Nang, and other tourist hubs are also seeing increased frequencies to accommodate the surge in both local and international travelers.

VietJet, the low-cost carrier, is also expanding its footprint, offering affordable flights that connect Chinese tourists to key Vietnamese cities. With its reputation for offering competitive pricing and high service standards, VietJet has become a popular choice for budget-conscious travelers. The airline has been strategic in launching new routes that link Vietnam to key Chinese cities, such as Shenzhen and Chongqing, ensuring that there is no shortage of options for visitors looking to explore Vietnam’s cultural and natural gems.

The importance of these carriers cannot be overstated. As more flights land daily from China and other countries, these airlines play a critical role in ensuring Vietnam remains at the forefront of Southeast Asia’s tourism boom. The expansion of routes, coupled with a range of flight options, makes traveling to Vietnam easier than ever before.

The Booming Hospitality Industry: Hotels and Resorts Ready for the Surge

With millions of tourists flocking to Vietnam, the hospitality industry has responded with impressive growth. Luxury hotels, resorts, and boutique accommodations are thriving, offering a wide range of options for all types of travelers. For those seeking the high-end experience, Vietnam’s major cities are home to 5-star hotels that cater to the needs of international tourists. From the Ritz-Carlton in Ho Chi Minh City to the InterContinental in Da Nang, these properties offer exceptional service, stunning views, and world-class amenities.

For tourists looking for a more unique experience, boutique hotels and local guesthouses in Hanoi, Hoi An, and Nha Trang provide a more intimate setting that allows visitors to immerse themselves in Vietnam’s rich cultural heritage. The Hotel Metropole in Hanoi, a historic gem, offers an old-world charm with modern luxuries, while The Reverie Saigon in Ho Chi Minh City is one of the most luxurious accommodations in the country, offering exquisite rooms, a rooftop pool, and access to the best of the city’s attractions.

As Vietnam’s tourism sector expands, the quality and quantity of accommodation options continue to rise. With the increase in Chinese arrivals, there is a noticeable shift in hotel offerings, with more and more properties offering Chinese-speaking staff, Chinese-language menus, and even traditional Chinese cuisine to cater to the needs of this large tourist group. This level of service ensures that Chinese tourists feel at home during their stay and enhances the overall travel experience.

What Makes Vietnam a Top Destination for Chinese Tourists?

Vietnam’s appeal lies in its ability to offer something for every traveler. Whether you’re looking to immerse yourself in history, explore lush landscapes, or indulge in a bit of luxury, Vietnam has it all. For history lovers, cities like Hanoi offer a glimpse into Vietnam’s storied past, with attractions such as Hoan Kiem Lake and the Ho Chi Minh Mausoleum. For those seeking relaxation, the stunning beaches of Da Nang and Nha Trang provide tranquil escapes that rival more famous destinations in the region.

One of the most significant draws for Chinese tourists is Vietnam’s affordability. Accommodations, dining, and attractions in Vietnam are generally much more affordable compared to neighboring countries, such as Thailand. For instance, a luxury hotel in Ho Chi Minh City may cost a fraction of what it would in Bangkok or Singapore, while offering similar levels of comfort and service. This combination of quality and affordability makes Vietnam an appealing choice for travelers on all budgets.

Additionally, Vietnam’s close proximity to China plays a crucial role in the influx of visitors. The convenience of direct flights from Chinese cities to major Vietnamese hubs allows for quick and easy travel, making Vietnam an ideal weekend getaway or a stopover destination for Chinese tourists.

What Tourists Can Expect: Travel Tips and Essential Information

For Chinese tourists planning to visit Vietnam in 2025, here are some important travel tips to ensure a smooth and enjoyable experience:

1. Visa Requirements: Vietnam offers an e-visa option for Chinese citizens, making the entry process quick and easy. Be sure to apply for your e-visa online before traveling, as it saves time at the airport.
2. Flight Details: If you’re traveling from China, airlines like Vietnam Airlines and VietJet provide frequent flights from major cities like Beijing, Shanghai, and Guangzhou. Flights are available several times a day, ensuring flexibility for travelers.
3. Language: While Vietnamese is the official language, many tourist destinations in major cities like Hanoi and Ho Chi Minh City have Chinese-speaking staff, making it easier for tourists to navigate. Still, it’s helpful to learn a few basic Vietnamese phrases or use a translation app for smoother communication.
4. Currency and Payments: The currency used in Vietnam is the Vietnamese Dong (VND), but many businesses in tourist areas accept Chinese Yuan (CNY) and USD. Credit cards are widely accepted in most major hotels, shopping centers, and restaurants.
5. Best Time to Visit: The best time to visit Vietnam is during the dry season, from November to April. This is when the weather is most favorable for sightseeing and outdoor activities.
6. Health and Safety: Vietnam is generally considered safe for tourists. However, it’s recommended to take basic health precautions, such as drinking bottled water and avoiding street food if you have a sensitive stomach.
7. Local Etiquette: Vietnam is a country with a rich cultural heritage, and respecting local customs is important. When visiting temples or pagodas, dress modestly, and be mindful of local customs regarding greetings and public behavior.

The Future of Vietnam’s Tourism Industry

As Vietnam continues to attract more international visitors, the country’s tourism infrastructure is evolving to meet the growing demand. The success of Vietnam Airlines and VietJet in accommodating this influx of travelers has highlighted the importance of air connectivity in sustaining tourism growth. In the coming years, Vietnam will likely continue to expand its routes and enhance its hospitality offerings, ensuring that the country remains one of the most popular destinations in Southeast Asia.

For now, Vietnamese cities remain bustling hubs for international tourists, and the growth of the tourism and hospitality sectors signals a bright future. Whether you’re a seasoned traveler or a first-time visitor, there has never been a better time to explore Vietnam. From the ancient streets of Hanoi to the vibrant metropolis of Ho Chi Minh City, Vietnam offers a truly unique experience that combines culture, adventure, and modern luxury. With airlines and the hospitality industry working in harmony to support this tourism boom, Vietnam is well on its way to becoming the top travel destination in Southeast Asia.