Wednesday, January 31, 2024
Virgio, a locally nurtured circular fashion startup, is excited to announce the release of its latest Valentine’s Day collection, “The Date.” Infused with dedication to circular fashion, ‘The Date’ stands as a limited edition Valentine’s Edit that reimagines romance through opulent recycled fabrics, bold and stylish designs, a captivating narrative, and meticulous details.
Adhering to Virgio’s circularity commitment, ‘The Date’ collection emerges as an eco-conscious masterpiece crafted entirely from 100% recycled polyester. In defiance of allowing heaps of polyester to contribute to landfills, Virgio showcases steadfast dedication to sustainable practices within the fashion industry. Each piece in this collection is painstakingly crafted, featuring curved seams that gracefully embrace and accentuate the wearer’s silhouette. By opting for recycled materials, the aim is to redefine fashion with a conscience, illustrating that style and sustainability can harmoniously coexist.
Channeling inspiration from the timeless allure of the classic Moulin Rouge, ‘The Date’ collection encapsulates elements of romance, drama, passion, and a distinctive flair for fashion. The campaign theme, ‘raw, unfiltered, irresistible,’ represents a portrayal of contemporary love that is bold and embraces one’s emotions in their purest form. ‘The Date’ becomes an essential choice for those who wish to make a statement while prioritizing environmental consciousness.
“At Virgio, we believe in fashion that transcends trends and embraces responsibility. ‘The Date’ collection is not just about celebrating unfiltered love; it’s a celebration of conscious choices. By using recycled polyester, we hope to inspire the youth to make a shift towards sustainable fashion, proving that every small step can make a significant impact. This collection is raw, unfiltered, and irresistible—just like love,” says Amar Nagaram – CEO & Co-founder.
Virgio’s commitment to sustainability goes beyond mere aesthetics. In ‘The Date’ collection, each dress transparently reveals its environmental footprint, promoting mindful consumerism in material choices. This commitment extends to eco-friendly packaging made from recycled materials as well. “We prioritize ethical practices by collaborating with Indian partners who share our values, ensuring fair labor practices and responsible sourcing.” Virgio is not just a fashion brand; it represents a comprehensive embrace of transparency, ethics, and environmental mindfulness in every facet of its creations.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
